Mandalay Digital Group, Inc. and Cellcom Israel Announce the Launch of Digital Turbine Ignite

Mandalay Digital Group, Inc. and Cellcom Israel Announce the Launch of Digital
                                Turbine Ignite

Digital Turbine Ignite's Mobile Application Management Solution Allows Cellcom
to Manage and Control its Pre and Post Installations on Android Devices

PR Newswire

LOS ANGELES, Nov. 8, 2012

LOS ANGELES, Nov. 8, 2012 /PRNewswire/ --Mandalay Digital Group, Inc. (OTC
Markets: MNDL), a global mobile content provider, and Cellcom Israel (CEL),a
leading Israeli cellular provider, today announced that Mandalay's Digital
Turbine Ignite, the mobile application management solution, will provide
Cellcom the ability to manage and control its pre and post installationson
all itsAndroid devices.

"Cellcom's adoption of Mandalay's Digital Turbine Ignite mobile application
management solution is additional proof that it is becoming the ultimate tool
for mobile operators and OEMs to better control, manage and monetize the
applications that are pre and post-installed on their customers' devices,"
states Peter Adderton, chief executive officer, Mandalay Digital Group. "The
goal for us is to have Digital Turbine Ignite become a standard service across
the entire Cellcom Android device range in the very near future."

"Mandalay's Digital Turbine Ignite is a perfect fit for Cellcom's Android
devices as the platform has a unique ability to help us better manage pre and
post-launch software installs while also allowing us to reduce operating costs
for every device we introduce to the market," states Yoni Sebag, chief
marketing officer, Cellcom Israel.

Digital Turbine Ignite is a complete mobile application management solution
that enables mobile operators and OEMs to control, manage and monetize the
applications that are installed (pre or post) on smartphone devices. Digital
Turbine Ignite controls the process of installing applications, allowing
mobile operators and OEMs to obtain recurring revenues as the installation of
applications can be controlled via remote server at any time. In addition
Digital Turbine Ignite offers personalized service packages and application
bundles and provides tools for full analysis and reporting.

About Mandalay Digital Group
Mandalay Digital Group is at the convergence of internet media content and
mobile communications. It delivers a mobile services platform that works with
mobile operators and third-party publishers to provide portal management, user
interface, content development and billing technology that enables the
responsible distribution of mobile entertainment. Mandalay Digital recently
announced the acquisition of the global assets of Logia Mobile, a leading
mobile content development and management solutions provider. Mandalay
Digital is headquartered in Los Angeles and has offices in Europe and Israel
to support global sales and marketing. For additional information, visit
www.mandalaydigital.com.

About Cellcom Israel (CEL)
Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular
provider; Cellcom Israel provides its approximately 3.333 million subscribers
(as at June 30, 2012) with a broad range of value added services including
cellular and landline telephony, roaming services for tourists in Israel and
for its subscribers abroad and additional services in the areas of music,
video, mobile office etc., based on Cellcom Israel's technologically advanced
infrastructure. The Company operates an HSPA 3.5 Generation network enabling
advanced high speed broadband multimedia services, in addition to
GSM/GPRS/EDGE networks. Cellcom Israel offers Israel's broadest and largest
customer service infrastructure including telephone customer service centers,
retail stores, and service and sale centers, distributed nationwide. Through
its broad customer service network Cellcom Israel offers technical support,
account information, direct to the door parcel delivery services, internet and
fax services, dedicated centers for hearing impaired, etc. Cellcom Israel
further provides through its wholly owned subsidiaries internet connectivity
services and international calling services, as well as landline telephone
communication services in Israel, in addition to data communication services.
Cellcom Israel's shares are traded both on the New York Stock Exchange (CEL)
and the Tel Aviv Stock Exchange (CEL). For additional information please visit
the Cellcom's website www.cellcom.co.il

Forward Looking Statement
Statements in this news release concerning future results from operations,
financial position, economic conditions, product releases and any other
statement that may be construed as a prediction of future performance or
events are forward-looking statements which involve known and unknown risks,
uncertainties and other factors which may cause actual results to differ
materially from those expressed or implied by such statements. These factors
include uncertainties as to levels of orders, ability to record revenues,
release schedules, market acceptance of new products, changes in economic
conditions and market demand, pricing and other activities by competitors, and
other risks including those described from time to time in Mandalay Digital
Group s filings on Forms 10-K and 10-Q with the Securities and Exchange
Commission (SEC), press releases and other communications.

Contacts
Hayden IR
Brett Maas, Managing Partner
(646) 536-7331
Email: brett@haydenir.com

SOURCE Mandalay Digital Group, Inc.

Website: http://www.mandalaydigital.com
Website: http://www.cellcom.co.il
 
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