J. C. Penney Company, Inc. To Report Third Quarter 2012 Financial Results On November 9, 2012 At 7:00 A.M. ET

 J. C. Penney Company, Inc. To Report Third Quarter 2012 Financial Results On
                       November 9, 2012 At 7:00 A.M. ET

Live Presentation and Question-and-Answer Session at 8:00 a.m. ET

PR Newswire

PLANO, Texas, Nov. 8, 2012

PLANO, Texas, Nov. 8, 2012 /PRNewswire/ --J. C. Penney Company, Inc. (NYSE:
JCP) announced today that it will release its third quarter 2012 financial
results on Friday, November 9 at approximately 7:00 a.m. ET. Following the
release, jcpenney will host a face-to-face meeting in New York City with
members of the financial community.

(Logo: http://photos.prnewswire.com/prnh/20110222/DA51975LOGO)

The meeting will be held at Sir Stage 37 in New York City, and will begin at
approximately 8:00 a.m. ET, with doors opening at 7:30 a.m. ET. The
presentation will be conducted by Chief Executive Officer Ron Johnson and
Chief Financial Officer Ken Hannah, followed by a question-and-answer session.

The presentations and question-and-answer session will also be available live
via streaming video and webcast on the Company's investor relations website at
http://ir.jcpenney.com. Replays of the webcast will be available for up to 90
days after the event.

For individuals without access to the webcast, the event will also be
available via live conference call in listen-only mode. To access the
presentations and question-and-answer session, please dial (866) 713-8395, or
(617) 597-5309 for international callers, and reference participant code
50754540. Telephone playback will be available for seven days beginning
approximately two hours after the conclusion of the meeting by dialing (888)
286-8010, or (617) 801-6888 for international callers, and referencing
participant code 15554609.

For further information, contact:

Eric Cerny and Angelika Torres; (972)431.5500

Kristin Hays and Joey Thomas; (972)431.3400

Corporate Website

About jcpenney:
More than a century ago, James Cash Penney founded his company on the
principle of the Golden Rule: treat others the way you'd like to be treated –
Fair and Square. His legacy continues to this day, as J. C. Penney Company,
Inc. (NYSE: JCP) boldly transforms the retail experience across 1,100 stores
and jcp.com to become America's favorite store. Focused on making the customer
experience better every day, jcpenney is dreaming up new ways to make
customers love shopping again. On every visit, customers will discover great
prices every day in a unique Shops environment that features exceptionally
curated merchandise, a dynamic presentation and unmatched customer service.
For more information, visit us at jcp.com.

SOURCE J. C. Penney Company, Inc.

Website: http://ir.jcpenney.com
Website: http://www.jcpenney.com
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