SWAROVSKI ELEMENTS and Victoria’s Secret Celebrate a Sparkling Ten-Year Partnership

  SWAROVSKI ELEMENTS and Victoria’s Secret Celebrate a Sparkling Ten-Year
  Partnership

The 2012 Victoria’s Secret Fashion Show marks an important milestone for what
has proved to be a sparkling and rewarding partnership over a ten year period
between the legendary lingerie brand Victoria’s Secret and SWAROVSKI, makers
of the world’s finest crystal elements.

Business Wire

NEW YORK -- November 08, 2012

SWAROVSKI will once again be the exclusive crystal sponsor for one of the
world’s most eagerly anticipated events: the 2012 Victoria’s Secret Fashion
Show. Over one million SWAROVSKI ELEMENTS will be incorporated into 14
fabulous bespoke creations that will certainly surpass any of the looks the
two brands have collaborated on until now. Among them will be the shimmering,
diaphanous 10^th Anniversary look by Todd Thomas, designer for the Victoria’s
Secret Fashion Show, constructed by Barak Stribling with intricate beading by
Polly Kinney. Set to steal the show, this ultra-special anniversary piece will
be featured in the Silver Screen Angel section of show. Glamorous and
resplendent with Art Deco motifs and full of cinematic drama, this look
represents the most anticipated costume of the collection. The show will
present a total of 65 creations painstakingly fashioned from lace and brocades
and enriched with embroidery techniques and elaborate beading.

Victoria's Secret model Cameron Russell in 10 Year Swarovski Anniversary
Beaded Deco Gown, Victoria' ...

Victoria's Secret model Cameron Russell in 10 Year Swarovski Anniversary
Beaded Deco Gown, Victoria's Secret Designer Collection Bra and Matching Panty
made with SWAROVSKI ELEMENTS (Photo by Bryan Bedder/WireImage)

The extravagant runway show will also feature 28 pairs of iconic Victoria’s
Secrets ‘Angel’ wings, exquisitely jeweled couture centerpieces encrusted with
SWAROVSKI ELEMENTS that are set to be an absolute highlight of the glittering
presentation. Accessorized by Nicholas Kirkwood’s trademark fantasy footwear,
theatrical jewelry from Larry Vrba, with additional pieces from David Mandel,
and crystal-accented stockings and accessories, they will be presented by a
bevy of top models.

“Each year, we’re faced with the challenge of living up to the last
spectacular Victoria’s Secret Fashion Show, and to achieve this, we rely on
lots and lots of shimmering, luxurious SWAROVSKI ELEMENTS. We have created
many more looks using crystal because we really want to celebrate our decade
of collaboration with Swarovski. To mark this very special occasion more than
one quarter of the items in the collection are based around SWAROVSKI
ELEMENTS, and almost the entire show is accented with crystal,” said Thomas.”

The Victoria’s Secret Fashion Show will air on Tuesday, December 4 at 10/9C on
the CBS television network. This year, it will feature musical performances
from Grammy® Award-winning artists Rihanna and Bruno Mars, and Grammy®
Award-nominated artist Justin Bieber, pink carpet interviews, supermodel
profiles, and a behind-the-scenes look at the making of the world's most
celebrated fashion show.

“SWAROVSKI ELEMENTS is proud to have contributed to the glamour and sparkle of
the Victoria’s Secret Fashion Show over the past 10 years,” said Reinhard
Mackinger, executive vice president, Swarovski Elements Business, North
America. “It has been exciting to watch our partnership grow year after year
to not only create the most dazzling and inspiring costumes on the runway -
but to bring that special appeal to the consumer as well.”

To download images from the show go www.VSPressroom.com and
www.brand.swarovski.com.

About SWAROVSKI ELEMENTS

SWAROVSKI ELEMENTS is the premium brand for the finest crystal elements
manufactured by Swarovski. The designers’ choice since the founding of the
company in 1895, SWAROVSKI ELEMENTS provides creative talents from the
fashion, jewelry, accessories, interior design and lighting industries with
the latest on-trend innovations.

Available in a myriad of colors, effects, shapes and sizes, SWAROVSKI ELEMENTS
offer designers a fabulous palette of inspiration. Born out of passion for
detail and high-precision cutting, they impart refined glamour to everything
they embellish.

About Victoria’s Secret

Victoria's Secret is the leading specialty retailer of lingerie and beauty
products, dominating its field with modern fashion-inspired collections,
prestige fragrances and cosmetics, celebrated supermodels and world-famous
runway shows. A business of Limited Brands (NYSE: LTD), its more than 1000
Victoria's Secret Lingerie and Beauty stores, the catalogue and
VictoriasSecret.com allow customers to shop the brand anywhere, anytime, from
any place.

In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the
village of Wattens, Tyrol in Austria, with his newly-invented machine for
cutting and polishing crystal jewelry stones. From this beginning that
revolutionised the fashion world, Swarovski has grown to be the world’s
leading producer of precision-cut crystal for fashion, jewelry and more
recently lighting, architecture and interiors. Today, the company, still
family-owned and run by 4th and 5th generation family members, has a global
reach with some 23,000 employees, a presence in over 120 countries and a
turnover in 2010 of 2.06 billion Euros. Swarovski comprises two major
businesses, one producing and selling loose elements to the industry and the
other creating design-driven finished products. Swarovski crystals have become
an essential ingredient of international design. Since 1965 the company has
also catered to the fine jewelry industry with precision-cut genuine and
created gemstones. Showing the creativity that lies at the heart of the
company, Swarovski’s own brand lines of accessories, jewelry and home décor
items are sold through more than 1,900 retail outlets worldwide. The Swarovski
Crystal Society has close to 325,000 members across the world, keen collectors
of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten,
the multi-media crystal museum, was opened in 1995 as a celebration of
Swarovski’s universe of innovation and inspiration.

WWW.SWAROVSKI-ELEMENTS.COM
@Swarovski #VSxSwarovski #VSFashionShow
Facebook.com/SwarovskiElements
Pinterest.com/Swarovski
plus.google.com/+Swarovski
www.youtube.com/user/Swarovski

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Contact:

For further information or images:
Swarovski North America
Alexandria Nahlous, 212-601-2555
Alexandria.Nahlous@swarovski.com
or
LaForce + Stevens
Lainee Tarbe, 646-374-0817
ltarbe@lsagency.com
 
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