Premier Children’s Home Furnishing Retailer Leverages Pop-Up Format to Boost
                               Holiday Presence

Business Wire

SAN FRANCISCO -- November 08, 2012

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands,
announced today the opening of its first-ever pop-up store in Mashpee Commons.
The new location features a variety of specialized design services to decorate
rooms for babies and kids, and offers complimentary in-home design
appointments for the local area including Cape Cod and Martha’s Vineyard.

The store at Mashpee Commons opens with Thanksgiving and Christmas seasonal
collections, and can help with any product the brand offers, regardless of
whether it is available in the retail store, via the Pottery Barn Kids Design
Desk. Customers will find a selection of innovative and high-quality gifts, as
well as an assortment of bedding and furniture. The store features a cozy shop
with the latest faux-fur and flannel collections, a great selection of nursery
gifts to celebrate baby’s first holiday, and offers everything grandparents
need to create a nursery or play space in their home perfect for regular
visits from grandchildren.

“I’m so excited to open our retail store at Mashpee so we can provide parents
and grandparents alike an opportunity to create imaginative kids rooms and
play spaces. We are proud to offer a smaller footprint store with a lot of
talented and passionate designers that are poised and ready to make the
holiday season just a little easier and a lot of fun,” said Janet Hayes,
president of Pottery Barn Kids and PBteen.

With complimentary holiday decorating and entertaining services, the Mashpee
store is an ideal destination for making holiday shopping simple and personal.
Shoppers can take advantage of in-store shipping options to send gifts
directly to the recipient’s doorstep, as well as complimentary gift wrapping,
making gift giving easy and convenient. Onsite design specialists will be
on-hand to help customers design their space by using new Design Studio
workstations, and on Wednesdays between November 21 and December 19 the store
will open early and offer one-on-one personal shopping from 8 a.m. – 10 a.m.

Opening Weekend Events will begin on Friday, November 9 at 10:00 a.m. and

  *Giveaways: The first 100 guests on Friday will receive a mini plush Clancy
    the Bear, the official Pottery Barn Kids mascot, and the first 250 will
    receive an eco-friendly Pottery Barn Kids shopping tote. Fifteen lucky
    customers that find a sleigh bell in their tote will get the chance to
    select a gift card at the store, worth $25-$500, with prizes totaling
  *Fun for all: Visitors will enjoy face painting and special appearances:

       *November 9 and 10 from 10 a.m. to Noon – face painting with Anne
       *Saturday, November 10 and Sunday, November 11 – appearances by
         Clancy, the Pottery Barn Kids mascot

Pottery Barn Kids Pop-Up
Mashpee Commons
19 Steeple St.
Mashpee, MA 02649

Monday-Saturday, 10 a.m. – 6 p.m.
Sunday, 11 a.m. – 5 p.m.


Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands,
launched in January 1999 and quickly became a premier retailer for children’s
home furnishings and decorative accessories. Pottery Barn Kids offers
exclusive designs that create kid-friendly, stylish and innovative spaces for
the nursery, bedroom and playroom. Product categories include kids furniture,
kids bedding, bathroom accessories, window treatments, rugs, lighting,
decorative accessories, classic toys, nursery essentials including baby cribs,
and gear including luggage, backpacks and reusable lunch bags. Pottery Barn
Kids operates 83 retail stores in the U.S. and Canada in addition to its
ecommerce site, potterybarnkids.com which offers a variety of products, a Baby
& Gift Registry, and Design Studio, a special section highlighting ideas and
inspirations for kids’ spaces, room design tools and celebrations. Pottery
Barn Kids can also be found on Facebook and Twitter. Pottery Barn Kids is
headquartered in San Francisco, CA.


Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the
home. These products, representing seven distinct merchandise strategies –
Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and
wedding registry), Pottery Barn Kids (kids’ furniture and baby registry),
PBteen (girls’ bedding and boys’ bedding), West Elm (modern furniture and room
decor), Williams-Sonoma Home (luxury furniture and decorative accessories) and
Rejuvenation (lighting and hardware) – are marketed through 579 stores, seven
direct mail catalogs and six e-commerce websites. Williams-Sonoma, Inc.
currently operates in the United States and Canada, offers international
shipping to customers worldwide, and franchises its brands throughout the
Kingdom of Saudi Arabia, Kuwait, and the United Arab Emirates.

*Sweepstakes ends 5:00 p.m. EST on November 11, 2012. Please visit store for
official rules.


Pottery Barn Kids
Sarah Lynam, 415-438-8101
Senior Public Relations Manager
Press spacebar to pause and continue. Press esc to stop.