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POTTERY BARN KIDS ANNOUNCES GRAND OPENING OF NEW LOCATION IN THE VILLAGE AT CORTE MADERA

  POTTERY BARN KIDS ANNOUNCES GRAND OPENING OF NEW LOCATION IN THE VILLAGE AT
  CORTE MADERA

 Monogramming, holiday design services and complimentary gift wrapping among
                           store’s latest offerings

Business Wire

SAN FRANCISCO -- November 08, 2012

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands,
announced today the grand opening of its new permanent location in The Village
at Corte Madera on Friday, November 9 at 10:00 a.m. The new location will
feature a variety of specialized design services to decorate rooms for babies
and kids, and will offer complimentary in-home design appointments for the Bay
area, a large variety of holiday gifts and a new monogram station for making
items special and personal.

The new Pottery Barn Kids store reopens at The Village at Corte Madera with
Thanksgiving, Hanukkah and Christmas seasonal collections. Shoppers will find
a selection of innovative and high-quality gifts, including inspired vignettes
with an assortment of bedding, furniture and holiday gift items. The store
will feature a cozy shop with the latest faux-fur and flannel collections, a
great selection of nursery gifts to celebrate baby’s first holiday and will
offer everything grandparents need to create a nursery or play space in their
home perfect for regular visits from grandchildren.

“We’ve received amazing support from our loyal customers in Marin County and
look forward to welcoming them back to our new Corte Madera location,” said
Janet Hayes, president of Pottery Barn Kids and PBteen. “This store has so
many new special features that set us apart and make a holiday shopping
experience one-of-a-kind.”

With decorating and entertaining services, Pottery Barn Kids is the perfect
destination for making holiday shopping simple and personal. Shoppers can take
advantage of in-store monogramming to personalize gifts – from iconic Anywhere
Chairs to cozy stroller blankets – to make them even more special. The store
will also provide shipping options to send gifts directly to the recipient’s
doorstep, as well as complimentary gift wrapping. Onsite design specialists
will be on-hand to help customers design rooms using new Design Studio
workstations, and on Wednesdays between November 21 and December 19 Pottery
Barn Kids will open early and offer one-on-one personal shopping from 8 a.m. –
10 a.m.

Opening Weekend Events will begin on Friday, November 9 at 10:00 a.m. and
include:

  *Giveaways: The first 200 guests on Friday, November 9, will receive a
    plush Clancy the Bear, the official Pottery Barn Kids mascot, and the
    first 500 will receive an eco-friendly Pottery Barn Kids shopping tote.
    Thirty-six lucky customers who find a sleigh bell in their tote will get
    the chance to select a gift card at the store, worth $25-$500, for a total
    giveaway amount of $2,000*.
  *Fun for all: Visitors will enjoy activities and special appearances:

       *Friday, November 9 at 11 a.m. – story time
       *Saturday, November 10 at 3 p.m. and 4 p.m. – sing along concert
         featuring Tim Cain
       *Sunday, November 11 from 2 p.m. to 4 p.m. – face painting with Miss
         Marilyn
       *Friday, November 9 - Sunday, November 18 – appearances by Clancy, the
         Pottery Barn Kids mascot

STORE LOCATION & INFORMATION

Pottery Barn Kids (across from Macy’s)
The Village at Corte Madera
1600 Redwood Hwy #D045
Corte Madera, CA 94925
(415) 927-1636

STORE HOURS

Monday-Friday, 10 a.m. – 9 p.m.
Saturday, 10 a.m. – 7:30 p.m.
Sunday, 11 a.m. – 6 p.m.

ABOUT POTTERY BARN KIDS

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands,
launched in January 1999 and quickly became a premier retailer for children’s
home furnishings and decorative accessories. Pottery Barn Kids offers
exclusive designs that create kid-friendly, stylish and innovative spaces for
the nursery, bedroom and playroom. Product categories include kids furniture,
kids bedding, bathroom accessories, window treatments, rugs, lighting,
decorative accessories, classic toys, nursery essentials including baby cribs,
and gear including luggage, backpacks and reusable lunch bags. Pottery Barn
Kids operates 83 retail stores in the U.S. and Canada in addition to its
ecommerce site, potterybarnkids.com which offers a variety of products, a Baby
& Gift Registry, and Design Studio, a special section highlighting ideas and
inspirations for kids’ spaces, room design tools and celebrations. Pottery
Barn Kids can also be found on Facebook and Twitter. Pottery Barn Kids is
headquartered in San Francisco, CA.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the
home. These products, representing seven distinct merchandise strategies –
Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and
wedding registry), Pottery Barn Kids (kids’ furniture and baby registry),
PBteen (girls’ bedding and boys’ bedding), West Elm (modern furniture and room
decor), Williams-Sonoma Home (luxury furniture and decorative accessories) and
Rejuvenation (lighting and hardware) – are marketed through 579 stores, seven
direct mail catalogs and six e-commerce websites. Williams-Sonoma, Inc.
currently operates in the United States and Canada, offers international
shipping to customers worldwide, and franchises its brands throughout the
Kingdom of Saudi Arabia, Kuwait, and the United Arab Emirates.

*Sweepstakes ends 6:00 p.m. EST on November 11, 2012. Please visit store for
official rules.

Contact:

Pottery Barn Kids
Sarah Lynam, 415-438-8101
Senior Public Relations Manager
slynam@wsgc.com