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Surge in User Adoption and New Corporate Wellness Partnerships Underscore Strong Growth Year for Brain Resource, Inc.

  Surge in User Adoption and New Corporate Wellness Partnerships Underscore
  Strong Growth Year for Brain Resource, Inc.

    The company experienced 70 percent user growth, surpassing the 500,000
                                  milestone

Business Wire

SAN FRANCISCO -- November 08, 2012

Brain Resource, Inc., a developer of innovative tools to improve brain health,
announced today that it has experienced significant growth after opening its
headquarters in San Francisco a year ago. Reflecting the growing awareness of
brain health, Brain Resource advanced the development of its products and
increased its user base by approximately 70 percent. With more than 500,000
users, its games have been played nearly 3.5 million times, and 60 percent of
its users are engaging in brain training on Brain Resource’s mobile
applications offered through its MyBrainSolutions product lines.

“The importance of brain health is rapidly gaining industry-wide recognition,
especially how it impacts overall wellness, including greater cognitive
flexibility, problem solving and stress management skills,” said Gregory
Bayer, Ph.D., CEO of Brain Resource, Inc. “We are delighted to see such strong
growth as users are engaging in our products to know and train their brain for
peak performance. We have delivered profitable growth in this emerging market
and our market opportunity continues to increase.”

Brain Resource translates new findings about the brain into engaging products
for consumers, employers and clinicians to improve cognition and brain
function. Its MyBrainSolutions is a scientifically designed online brain
health solution that identifies an individual’s brain profile and recommends
training games, exercises and interactive videos to help optimize brain
health, reduce stress and increase productivity.

During the past year Brain Resource has built a solid platform for continued
success, including:

New Customers and Growing Partnerships Focused on Corporate Wellness: Brain
Resource continued to penetrate into the corporate wellness market, which is
predicted to grow in the United States to $3 billion within the next five
years. Currently, MyBrainSolutions is being offered to nine U.S. corporate and
wellness programs, covering more than 200,000 employees. Over the past year,
Brain Resource has partnered with Aetna, Keas and St. Gregory Treatment
Center, enabling the company to potentially reach approximately 37 million
members and patients.

New Products and Innovative Technology: Brain Resource recently launched an
attention deficit hyperactivity disorder (ADHD) management tool for families.
Through research and analysis, Brain Resource found that regular use of
computer-based skill building programs can improve attention and crucial
reasoning skills in children and saw the need for a non-medicated tool to
manage ADHD symptoms. Its MyBrainSolutions for Parents and companion site for
children, PoweringUp, enables families to work together to improve skills
needed for the classroom, the playground, at home and in life. A key feature
of the site is a scientifically validated assessment and report that provides
a better understanding of their child's strengths and relative limitations
associated with ADHD. Based on the assessment results, parents can develop a
tailored brain training plan on the companion site, PoweringUp, which includes
skill building brain games to enhance attention, concentration and memory.

Research Advancement: Brain Resource is leading an international landmark
study in personalized medicine to identify objective tests to predict
treatment response for depression. Depression is the leading cause of
disability in the U.S. and is one of its most costly illnesses. Current
medication selection relies on a trial and error approach. The International
Study to Predict Optimized Treatment (iSPOT) will determine if there is an
effective way to match patients to specific antidepressants that is best
suited for a particular individual. Additionally, Brain Resource recently met
with the U.S. Food and Drug Administration (FDA) and is on track to being the
first company to lodge a depression treatment test with the agency.

Brain Resource will be exhibiting at the Children and Adults with Attention
Deficit/Hyperactivity Disorder 24th Annual International Conference this week
in San Francisco. It will be located at booth #217 and will provide
demonstrations of MyBrainSolutions.com/Parent and PoweringUp.com. For a 30
percent discount on monthly, quarterly or annual memberships, enter FITBRAIN
in the coupon code field of billing details.

To learn more about MyBrainSolutions, visit Brain Resource’s website or follow
the conversation on Facebook and Twitter.

About Brain Resource, Inc.

Brain Resource, Inc (BRRZY: OTC US, BRC: ASX) translates new findings about
the brain into engaging products for consumers, employers and clinicians to
improve cognition and brain function. With offices in San Francisco and
Australia, and agents in Europe and Israel, the company is underpinned by an
international consortium of scientists and clinicians that bring together all
aspects about the brain that are usually assessed independently. For more
information, follow Brain Resource on Twitter @MyBrainSolution or visit
www.brainresource.com.

Contact:

Brain Resource, Inc.
Julian Brophy, 415-399-7990
CMO
Julian.brophy@brainresource.com
or
Edelman
Jennifer Chan, 415-229-7650
Jennifer.chan@edelman.com
 
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