IMAX and CJ CGV Holdings, Ltd. Expand Revenue Share Relationship With 15 IMAX® Theatres in China

IMAX and CJ CGV Holdings, Ltd. Expand Revenue Share Relationship With 15 
IMAX® Theatres in China 
SHANGHAI, Nov. 8, 2012 /CNW/ - IMAX Corporation (NYSE: IMAX; TSX: IMX) and CJ 
CGV Holdings, Ltd., a subsidiary of Korean media conglomerate CJ CGV Co. Ltd., 
today announced an expansion of the companies' revenue share agreement with 
the addition of 15 new IMAX(®) theatres to be installed in new construction 
projects throughout the People's Republic of China. The agreement brings CJ 
CGV's IMAX commitment to a total of up to 65 theatres in South Korea and China. 
(Logo: http://photos.prnewswire.com/prnh/20111107/MM01969LOGO ) 
"Since 2009, IMAX has served as a key differentiator for our Korean circuit, 
providing our guests with the most immersive movie-going experience 
available," said the CEO of CJ CGV, Mr. Seo Jung. "We're delighted to expand 
our IMAX commitment and leverage this competitive advantage to support our 
aggressive expansion plans throughout China." 
"We're pleased to build on our relationship with CJ CGV - a top-notch 
exhibitor that is helping to bring more IMAX theatres into untapped regions in 
China," said Jiande Chen, CEO of IMAX China. "We remain committed to 
supporting the growth of China's film and exhibition industry and bringing the 
best in Chinese and Hollywood blockbusters to more audiences across the 
country." 
"Today's agreement underscores the continued momentum for IMAX in China, where 
we're seeing more property developers looking to add IMAX theatres as the 
anchor entertainment attraction in their new commercial developments," said 
Don Savant, Senior Vice President and Managing Director, Asia Pacific. 
"Working closely with our strategic partner, CJ CGV, we are addressing this 
demand and leveraging our revenue share business model to more quickly 
capitalize on these opportunities." 
About CJ CGV HOLDINGS, LTD.
CJ CGV HOLDINGS is a wholly-owned subsidiary of CJ CGV, and is incorporated 
under the laws of Hong Kong. CJ CGV HOLDINGS was established by CJ CGV 
specifically to oversee the expansion of theater business throughout Greater 
China. 
About CJ CGV
CJ CGV operates South Korea's largest multiplex cinema chain, with its 
headquarters in Seoul. It is a subsidiary of CJ Group and was established in 
1996. CGV opened its first multiplex cinema in Korea in April 1998. Since the 
opening of its first cinema in eastern Seoul, CGV has expanded and currently 
operates 726 screens over 91 sites nationwide. CGV opened its first overseas 
branch in Shanghai, China in late 2006 and opened its first North American 
branch in Los Angeles, California in June 2010. The company went public in 
December 2004 and is currently valued at US$640 million. CGV now has 45% of 
the market share in South Korea including Primus, its subsidiary multiplex 
chain with 135 screens in 20sites nationwide. 
About IMAX China
IMAX China is a wholly-owned subsidiary of IMAX Corporation, and is 
incorporated under the laws of Hong Kong. IMAX China was established by IMAX 
Corporation specifically to oversee the expansion of IMAX's business 
throughout Greater China. 
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, 
architecture and equipment to create experiences that take you beyond the edge 
of your seat to a world you've never imagined. Top filmmakers and studios are 
utilizing IMAX theatres to connect with audiences in extraordinary ways, and, 
as such, IMAX's network is among the most important and successful theatrical 
distribution platforms for major event films around the globe. 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in 
London, Tokyo, Shanghai and Beijing. As of Sept. 30, 2012, there were 689 IMAX 
theatres (556 commercial multiplex, 20 commercial destination and 113 
institutional) in 52 countries. 
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D 
Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of 
IMAX Corporation. More information about the Company can be found at 
www.imax.com. You may also connect with IMAX on Facebook 
(www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube 
(www.youtube.com/imaxmovies). 
This press release contains forward looking statements that are based on IMAX 
management's assumptions and existing information and involve certain risks 
and uncertainties which could cause actual results to differ materially from 
future results expressed or implied by such forward looking statements. These 
risks and uncertainties are discussed in IMAX's most recent Annual Report on 
Form 10-K and most recent Quarterly Reports on Form 10-Q. 
For additional information please contact: 
                                                                                            Investors: 
Business Media:                                                                                 IMAX Corporation – 
New York 
IMAX Corporation – New York                                                               Teri Loxam 
Ann Sommerlath                                                                                  212-821-0110 
212-821-0155                                                                                    tloxam@imax.com 
asommerlath@imax.com Entertainment Media: 
Sloane & Company – New York                                                               Principal Communications 
Group – Los Angeles 
Whit Clay                                                                                       Melissa Zuckerman/Paul 
Pflug 
212-446-1864                                                                                    323-658-1555 
wclay@sloanepr.com     melissa@pcommgroup.com 
                                                                                            paul@pcommgroup.com 
http://www.imax.com 
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PRN Photo Desk, photodesk@prnewswire.com 
SOURCE: IMAX Corporation 
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-0- Nov/08/2012 12:46 GMT
 
 
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