NBA AND SONY IN MULTIYEAR TELEVISION PARTNERSHIP IN INDIA
(The following press release from the National Basketball Association was received by e-mail. The sender verified the statement.)
NBA AND MULTI SCREEN MEDIA ANNOUNCE MULTIYEAR TELEVISION PARTNERSHIP IN INDIA
-SONY SIX Becomes Exclusive NBA Broadcast Partner in India and Will Engage More Fans Through Live Games, Original Programming and Events- MUMBAI, INDIA, Nov. 7 – The National Basketball Association (NBA) and Multi Screen Media (MSM) today announced a new multiyear television partnership that makes SONY SIX the NBA’s exclusive broadcast partner in India.
The comprehensive partnership will include live NBA games, original programming, and a joint commitment to host grassroots basketball events on the ground. The two companies will create customized local programming and will focus on engaging Indian youth by bringing together talent from the NBA, Sony Entertainment and Bollywood.
“We are thrilled to associate with the NBA as its exclusive broadcast partner in India,” said Man Jit Singh, CEO Multi Screen Media. “The NBA is the largest professional basketball league in the world and we at SONY SIX plan to tap into the youth segment that already has a passion and love for the game and grow new fans. Our channels’ focus on India’s youth fits very well with the audience that wants to watch basketball”
“SONY SIX has a great track record of engaging Indian youth through sports and entertainment which makes them an ideal partner to bring high-quality NBA broadcasts to our fans,” said Matt Brabants, Senior Vice President, International Media Distribution. “Through live games, increased local programming and comprehensive league recaps we will deliver more ways for fans in India to experience the NBA than ever before.”
SONY SIX will air live NBA games each week on Thursday, Friday and Sunday with replays in prime-time. The Sunday game will be the “Game of the Week” featuring the NBA game airing at noon or 1:00 pm ET in the U.S. In total, fans in India will have access to 72 NBA regular season games, up to 18 NBA Playoff games, the Eastern and Western Conference Finals, the NBA Finals and NBA All-Star events including the All-Star Game, All-Star Saturday Night, and the Rising Stars competition.
The NBA and SONY SIX will also create a weekly NBA lifestyle program and a series of instructional vignettes that will help educate fans on the rules of the game and basketball terminology.
The NBA and Multi Screen Media first announced a partnership during the 2010-11 NBA season. This announcement represents a substantial expansion of the NBA's previous partnership with Multi Screen Media.
ABOUT MSM Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel and SIX, India’s Premier Sports Entertainment Channel. Multi Screen Media’s channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.
SONY Entertainment Television, Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading News network in the country - the TV Today Network channels - Headlines Today, Aaj Tak and Tez and the premium Sports’ channels - Neo Prime & Neo Sports.
ABOUT THE NBA The NBA is a global sports and media business that features three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence, with offices in 15 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on six continents. End-of-season 2011-12 NBA rosters featured 78 international players from 39 countries and territories. The NBA’s digital assets include NBA TV, which is available in nearly 60 million U.S. homes, and NBA.com, which averages more than 42 million page views per day, more than half of which originate from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 300 million fans and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $205 million to charity, completed more than 2.1 million hours of hands-on community service, and created more than 750 places where kids and families can live, learn, or play.
Contacts: Rick Pendrick, NBA, (917) 710-7309, firstname.lastname@example.org