ASCC: Hollywood Star to Fuel Vodka’s Ascent

  ASCC: Hollywood Star to Fuel Vodka’s Ascent

Business Wire

MIRAMAR BEACH, Fla. -- November 07, 2012

As Aristocrat Group Corp. (OTCBB: ASCC) works to launch its new brand
management division, Aristocrat Brands, into the luxury-goods stratosphere,
the company is turning to the branding experts for help: superstars of the
music and film industries.

As vodka and other premium distilled spirits rake in more profits than ever
before, celebrities are no longer simply product pitchmen—they’re active
stakeholders in top liquor brands. In recent years, music superstar Sean
“Diddy” Combs pulled down $100 million to redevelop and promote the Ciroc
Vodka brand. Hollywood celeb Dan Akroyd found success launching his Crystal
Head vodka, and younger stars such as Enrique Iglesias and Pitbull are
following suit.

“These days, celebrities are partners, equity owners and even designers of top
vodka brands and other spirits,” said ASCC CEO Cindy Morrissey. “No longer
satisfied to just be front men, they want an ownership share of company
profits in this recession proof industry.  Their creative energy carries an
authentic connection with consumers, and if the product and performer are a
good fit, success is inevitable.”

That’s why celebrity branding power is a big part of ASCC’s plan for success,
too. The company is reaching out to popular stars to potentially partner with
for the design and launch of its forthcoming premium vodka and spirits line.

Vodka is America’s top-selling liquor, with sales accounting for nearly a
third of the country’s total distilled spirits market. Demand is so strong, in
fact, that despite the recession, sales actually grew by 13.9 million cases
between 2004 and 2009 to reach 58.4 million, according to a report last year
by just-drinks and IWSR.

With these favorable conditions in mind, ASCC sees vodka as the key element to
growing its brand management business. The success of the endeavor will allow
the company to compete in a highly profitable sector alongside Limited Brands,
Inc. (LTD), Proctor & Gamble (PG), New York & Company, Inc. (NWY) and Chico's
FAS, Inc. (CHS).

For more information on this initiative, please

Follow ASCC on Twitter

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group
Corp. ( is on the path to becoming a provider of
premiere luxury goods, including top-shelf distilled spirits. The company
targeted the growing market for quality domestic liquor in order to deliver
maximum returns to our shareholders.

TheAristocrat Group also exploring smart growth initiatives to
position itself as the premier resource for women’s lifestyle products and
services, including motherhood resources. For more information, please

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including statements
that include the words "believes," "expects," "anticipate" or similar
expressions. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of the company to differ materially from those expressed or
implied by such forward-looking statements. In addition, description of
anyone's past success, either financial or strategic, is no guarantee of
future success. This news release speaks as of the date first set forth above
and the company assumes no responsibility to update the information included
herein for events occurring after the date hereof.


The Aristocrat Group Corp.
Cindy Morrissey, 850-269-6801
President and CEO
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