U.S. Bank in the Twin Cities Partners with the Salvation Army to Create Volunteer App for iPhone

  U.S. Bank in the Twin Cities Partners with the Salvation Army to Create
  Volunteer App for iPhone

Business Wire

MINNEAPOLIS -- November 07, 2012

Thanks to U.S. Bank, signing up to be a bell ringer for The Salvation Army
this holiday season will be as easy as sending a text.

A longtime supporter of The Salvation Army, U.S. Bank donated the time of one
of its iPhone application designers to create a special volunteer application
(“app”) for bell ringers. The goal of the new tool is to help the organization
meet its goal of filling 120,000 one-hour time slots available at 400 kettles
across the Twin Cities.

The iPhone app will provide users with the ability to learn about the
logistics of being a bell ringer, sign up for a volunteer time slot, learn
about The Salvation Army and contact the organization.

U.S. Bank will match each free download with a $1 donation to The Salvation
Army for up to 1,000 downloads. The app is currently available for download
through the iTunes App Store.

The Salvation Army’s bell ringing season begins with a kick-off event on
Saturday, November 10.

“U.S. Bank is proud to partner with The Salvation Army,” said Elliot Jaffee,
Twin Cities market president with U.S. Bank. “In addition to supporting The
Salvation Army through our many volunteer efforts and financial contributions,
this is a fun, unique way that U.S. Bank can support this organization and
give back to the Twin Cities community.”

“This gift is amazing,” said Major Jeff Strickler, Salvation Army Twin Cities
Commander. “It fits perfectly in our strategy to connect to a younger audience
and to advance in the social network sphere. What we love even more is that
this technical support comes hand in hand with volunteer engagement which is
what makes The Salvation Army an army of compassion.”

Cevat Incedayi, lead user experience developer at. U.S. Bank; Julie Kuepers,
U.S. Bank risk content manager; and Victoria George, online marketing manager
all donated their time to create the Salvation Army volunteer app.

About The Salvation Army
The Salvation Army Northern Division has been serving Minnesota and North
Dakota communities since 1886. Today the Northern Division includes operation
centers in dozens of cities across both states. These centers provide food,
shelter, youth programs and more to nearly 590,000 people a year. To volunteer
with The Salvation Army or to make a donation, call 651-746-3400 or toll free
at 800-SAL-ARMY (725-2769). Checks made out to The Salvation Army may be sent
to 2445 Prior Ave. N, Roseville, MN 55113. For more information or to make an
online donation, please visit salvationarmynorth.org.

About U.S. Bank
Minneapolis-based U.S. Bancorp (NYSE: USB), with $352 billion in assets as of
September 30, 2012, is the parent company of U.S. Bank National Association,
the 5th largest commercial bank in the United States. The Company operates
3,086 banking offices in 25 states and 5,080 ATMs and provides a comprehensive
line of banking, brokerage, insurance, investment, mortgage, trust and payment
services products to consumers, businesses and institutions. U.S. Bancorp and
its employees are dedicated to improving the communities they serve, for which
the company earned the 2011 Spirit of America Award, the highest honor
bestowed on a company by United Way. Visit U.S. Bancorp on the web at
usbank.com.

Contact:

U.S. Bancorp
Nicole Garrison-Sprenger
Public Relations
(612) 303-0731
nicole.sprenger@usbank.com
 
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