Pandora Announces October 2012 Audience Metrics
OAKLAND, Calif., Nov. 7, 2012
OAKLAND, Calif., Nov. 7, 2012 /PRNewswire/ --Pandora (NYSE: P), the leading
internet radio service, announced today new metrics that were reached in the
month of October 2012.
oListener hours for Pandora during the month of October 2012 were 1.25
billion, an increase of 65% from 754 million during the same period last
oShare of total U.S. radio listening for Pandora in October 2012 was 6.55%,
an increase from 4.27% at the same time last year.
oActive listeners were 59.2 million at the end of October 2012, an increase
of 47% from
40.3 million during the same time period last year.
Pandora is releasing key audience metrics on a monthly basis to provide the
most current information regarding Pandora's users and usage across platforms.
Because Pandora calculates radio market share using a seven-day trailing
period as of the end of the month, this figure was temporarily suppressed by
the effect of Hurricane Sandy. As of October 24, 2012, the company's market
share was 6.75%.
Pandora(NYSE: P) gives people music and comedy they love anytime, anywhere,
through connected devices. Personalized stations launch instantly with the
input of a single "seed" - a favorite artist, song or genre. The Music Genome
Project^®, a deeply detailed hand-built musical taxonomy, powers the
personalization of Pandora^® internet radio by using musicological "DNA" and
constant listener feedback to craft personalized stations from a growing
collection of hundreds of thousands of recordings. Tens of millions of people
turn on Pandora every month to hear music they love.www.pandora.com
Contact: Eric Brown, VP, Pandora Communications and Public Relations,
email@example.com, +1-510-842-6996; Dominic Paschel, VP, Corporate Finance and
Investor Relations, firstname.lastname@example.org, +1-510-842-6960
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