Lincoln Financial Supports the Defend Your Income Movement

          Lincoln Financial Supports the Defend Your Income Movement

PR Newswire

RADNOR, Pa., Nov. 7, 2012

RADNOR, Pa., Nov. 7, 2012 /PRNewswire/ --Lincoln Financial Group (NYSE:LNC),
a member of the Council for Disability Awareness (CDA), has joined forces with
other CDA member companies to support the Defend Your Income movement – an
educational program that is designed to unite consumers, advisors, employers
and insurers in the fight to protect the incomes of working Americans from the
financial risk caused by illness and injury.

According to the U.S. Census Bureau, over 36 million Americans are classified
as disabled; about 12 percent of the total population. More than 50 percent of
those disabled Americans are in their working years, from 18 to 64. The Defend
Your Income movement takes a cutting edge approach to educate consumers about
what threatens their ability to earn an income, as well as how to protect
themselves.

"Becoming disabled and not being able to earn an income is one of the greatest
financial risks people face today," said Eric Reisenwitz, senior vice
president of Group Protection Market Solutions at Lincoln Financial Group.
"Many consumers live paycheck to paycheck, so they would face significant
financial hardship if they couldn't work."

The hub of the Defend Your Income program is a highly engaging web experience,
which is set in a martial arts dojo. The site engages visitors/players to
actively learn how to defend their income by meeting their "attackers" and
learning about the top threats to their income. Visitors fight off those
attackers in the interactive game – and through a series of quizzes, they can
also earn their "black belt" in Income Defense. Visitors can also calculate
their own Earnable Income Quotient (EIQ) to see their lifetime income-earning
potential, and what's at stake.

In addition to visiting the Defend Your Income hub at
http://www.defendyourincome.org, visitors can choose to follow @IncomeDefender
on Twitter and like the Defend Your Income movement on Facebook.

"The Defend Your Income program closely aligns with Lincoln's 'You're In
Charge^SM' brand as it encourages consumers to be empowered and take charge of
their financial futures," said Reisenwitz. "The program does a great job
conveying the risks associated with disability in an entertaining and
interactive way. The highly engaging gaming element, quizzes and calculators
are designed to empower consumers by educating them so that they can make
informed decisions around putting appropriate measures in place to protect
their income – such as purchasing disability insurance."

About Defend Your Income

Defend Your Income is a movement designed to unite consumers, advisors,
employers and insurers in the fight to protect the incomes of working
Americans from the financial risk caused by illness and injury. Sponsored by
the Council for Disability Awareness and its member companies, this integrated
communications campaign features a highly engaging Defend Your Income website
complete with interactive games, quizzes and calculators. The program's goal
is to raise awareness about what can threaten anyone's ability to earn an
income — and how they can protect themselves. Join forces at
www.DefendYourIncome.org; follow @IncomeDefender on Twitter; and like us on
Facebook at www.facebook.com/DefendYourIncome.

About the Council for Disability Awareness

The Council for Disability Awareness is a nonprofit organization dedicated to
helping the American workforce become aware of the likelihood of disability
and its financial consequences. The CDA engages in communications, research
and educational activities that provide information and helpful resources to
wage earners, their families, the media, employers, financial advisors,
consultants and others who are concerned about disability and the impact it
can have on wage earners and their families.

About Lincoln Financial Group

Lincoln Financial Group is the marketing name for Lincoln National Corporation
(NYSE:LNC) and its affiliates. With headquarters in the Philadelphia region,
the companies of Lincoln Financial Group had assets under management of $174
billion as of September 30, 2012. Through its affiliated companies, Lincoln
Financial Group offers: annuities; life, group life, disability and dental
insurance; 401(k) and 403(b) plans; savings plans; and comprehensive financial
planning and advisory services. For more information, including a copy of our
most recent SEC reports containing our balance sheets, please visit
www.LincolnFinancial.com.

Insurance products are issued by The Lincoln National Life Insurance Company
(Fort Wayne, IN), which does not solicit business in New York, nor is it
licensed to do so. In New York, insurance products are issued by Lincoln Life
& Annuity Company of New York (Syracuse, NY). Both are Lincoln Financial
Group® companies. Product availability and/or features may vary by state.
Limitations and exclusions apply.

(Logo: http://photos.prnewswire.com/prnh/20050830/LFLOGO )

SOURCE Lincoln Financial Group

Website: http://www.lfg.com
Contact: Anthony Campese, Media Relations, +1-484-583-6326,
Anthony.campese@LFG.com
 
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