PFSweb Launches New Omni-Channel Commerce Solution Under the iCommerce Brand

  PFSweb Launches New Omni-Channel Commerce Solution Under the iCommerce Brand

  PFSweb’s End2End eCommerce® Solution to add world-class Retail-Integrated
       Management and In-Store Fulfillment technologies from Shopatron

Business Wire

ALLEN, Texas -- November 07, 2012

PFSweb, Inc. (Nasdaq: PFSW), an international provider of end-to-end eCommerce
solutions, today announced that it has signed an agreement with Shopatron to
bundle the world-class Shopatron multi-channel commerce technology platform
into PFSweb’s End2End eCommerce® Solution. PFSweb will resell the Shopatron
platform as a fully integrated component of its End2End technology solution
under the iCommerce brand early next year.

“As the first new component of PFSweb’s Infinite Commerce Initiative, this
major upgrade to our proven iCommerce Hub^SM order management system forms the
foundation of an exciting new global iCommerce Solution that will deliver the
premier omni-channel shopping experience for today’s highly-discriminating
online consumer,” said Mark Layton, Chief Executive Officer of PFSweb.

“It is clear to me that winning brands and retailers must recognize that the
consumer is squarely in the driver’s seat of the relationship between consumer
and the brand,” said Mike Willoughby, President of PFSweb. “We are committed
to equipping our clients with a comprehensive Infinite Commerce solution made
up of world-class technologies and services that will empower the consumer to
shop without the constraints of traditional channels, receive products and
services without the limits of channel fulfillment and to have brand
conversations across channels without confusion. Upgrading our proven
world-class End2End eCommerce technology solution featuring the premier
Demandware eCommerce platform with the market-leading Shopatron
retail-integrated order management and store fulfillment technology platform
will ensure that our new iCommerce offering will deliver on the promises of
omni-channel commerce for our clients beginning early next year.”

“PFSweb is an excellent solution partner for us,” said Ed Stevens, Founder and
CEO of Shopatron. “They can bundle our advanced order management capabilities,
such as store-level inventory integration, ship-from-store fulfillment,
in-store pickup, vendor drop-ship, and in-store pick & pack logic, into their
iCommerce solution to provide a best-in-class solution for both branded
manufacturers and multi-channel retailers. Our joint solution enables
companies to align online and offline channels for a rapid transition to
omni-channel commerce, taking end-to-end eCommerce to a whole new level.”

PFSweb will formally unveil the full details of the iCommerce solution in
January in conjunction with the NRF Annual Convention & EXPO in New York.
Please visit PFSweb at booth #C649 to receive a personal iCommerce briefing
and to meet representatives from PFSweb and Shopatron.

About PFSweb

Iconic brands engage PFSweb to enable their eCommerce initiatives. PFSweb’s
End2End eCommerce® solution includes interactive marketing services, robust
eCommerce technology, global fulfillment and logistics, high-touch customer
care, financial services, and order management. PFSweb’s eCommerce solutions
provide international reach and expertise in both direct-to-consumer and
business-to-business initiatives, supporting organizations across multiple
industries including Procter & Gamble, L’Oreal, LEGO, Columbia Sportswear,
Sorel, Carter’s, Lucky Brand Jeans, kate spade new york, Juicy Couture, AAFES,
Riverbed, Ricoh, Hawker Beechcraft Corp, Roots Canada Ltd. and Xerox. PFSweb
is headquartered in Allen, TX with additional locations in Tennessee,
Mississippi, Canada, Belgium, and the Philippines.

To find out more about PFSweb, Inc. (NASDAQ: PFSW), visit the company’s
website at

About Shopatron

Shopatron is the only eCommerce solution in the world that can increase a
brand's sales online, while also increasing sales through brick-and-mortar
retail stores. Shopatron’s retail-integrated eCommerce with distributed order
management provides an innovative and flexible approach to online sales that
matches the unique needs of branded manufacturers and multi-channel retailers.
Founded in 2001, Shopatron works with over 1,000 brands and 20,000 retail
partners across more than 40 industries. Clients include top brands such as
Bosch, Suzuki, Mizuno, Ducati, JL Audio, K2, Roland, Modell’s and Sport
Chalet. The company has headquarters in San Luis Obispo, California.

To learn more about Shopatron, visit

The matters discussed herein consist of forward-looking information under the
Private Securities Litigation Reform Act of 1995 and is subject to and
involves risks and uncertainties, which could cause actual results to differ
materially from the forward-looking information. PFSweb's Annual Report on
Form 10-K for the year ended December 31, 2011 and Quarterly Report on Form
10-Q for the three and six months ended June 30, 2012 identify certain factors
that could cause actual results to differ materially from those projected in
any forward looking statements made and investors are advised to review the
Annual and Quarterly Reports and the Risk Factors described therein. PFSweb
undertakes no obligation to update publicly any forward-looking statement for
any reason, even if new information becomes available or other events occur in
the future. There may be additional risks that we do not currently view as
material or that are not presently known.

Photos/MultimediaGallery Available:



PFSweb, Inc.
Mark C. Layton
Chief Executive Officer
Thomas J. Madden
Chief Financial Officer
KCSA Strategic Communications
Todd Fromer / Garth Russell
212-896-1215 / 212-896-1250 /
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