Socialcast(R) by VMware Named a Leader in IDC MarketScape:

Socialcast(R) by VMware Named a Leader in IDC MarketScape: Worldwide
Enterprise Social Software 
Major Market Research Firm Acknowledges Socialcast's Leadership
Position in Worldwide Enterprise Social Software Market; Integration
Capabilities, Security and Compliance and Proven Track Record of
Successful Deployments Drive Top Position in Latest Report 
PALO ALTO, CA -- (Marketwire) -- 11/07/12 --  VMware, Inc. (NYSE:
VMW), the global leader in virtualization and cloud infrastructure,
today announced Socialcast(R) by VMware has been recognized as a
"Leader" in the latest IDC MarketScape: Worldwide Enterprise Social
Software 2012 Vendor Analysis (doc #237336, October 2012). The report
from IDC* highlights VMware's leadership position in the enterprise
social software segment and validates the company's strategy around
business system integrations, mobile capabilities, analytics and
providing real business value for customers.  
According to the report, Socialcast integration capabilities, mobile
access options, and multiple options for accessing Socialcast
communities, including desktop and Outlook connectors, all
contributed to the Leadership ranking. As mentioned in the IDC
report, "the ability to link business systems and services together
in a secure but open application framework has given Socialcast a
leadership position." 
"Social capabilities impact the way work gets done and will
eventually touch the entire application portfolio in some way," said
Vanessa Thompson, research manager for IDC's Enterprise Social
Networks and Collaborative Technologies. "As the enterprise social
market matures, leaders in the space will enable enterprise social
networks that help users access information in real time and in
context, and add value to existing business systems by socially
enabling business processes." 
The current capabilities of Socialcast along with the potential for
workflow, content and social experience integrations and the VMware
partner, channel and product ecosystem will allow Socialcast to
displace standalone enterprise social software players. 
"Socialcast has focused on executing a vision for how social will
change the way we work, and built an enterprise platform to integrate
social across the enterprise, accessible by any device," said
 Tim
Young, VP of social enterprise at VMware and founder of Socialcast.
"Being recognized as a leader by IDC validates our strategy and
recognizes the ability of VMware to lead this fundamental shift in
the way we get work done." 
The announcement comes as Socialcast adoption among enterprise
companies across all industries continues to grow. Newly announced
Socialcast customers include minerals and mining leader Boart
Longyear, financial analytics company FactSet, publishing house
Archant, and financial services company HCI Capital. These companies
have all selected Socialcast for their enterprise social networks.
They join existing Socialcast customers including industry leaders
such Philips and Humana. To see more, visit:
www.Socialcast.com/customers 
"With Socialcast we're able to connect more than 20,000 employees and
it's become integrated across our company and a key element of how we
communicate today," said Jeff Ross, community manager at Humana. "Our
team looked at all the tools available in the enterprise social
network space and for best of breed functionality and features,
offering an on-premise option for security purposes and value
Socialcast was the best option."  
Additional Resources: 


 
--  The IDC report and Marketscape Graphic are available at
    www.Socialcast.com
--  More information is available at blog.socialcast.com
--  Follow Socialcast on Twitter and join the conversation on Socialcast's
    Facebook page
--  Start a free Socialcast private network today at
    www.Socialcast.com/free50

  
Sources 
*IDC MarketScape: Worldwide Enterprise Social Software 2012 Vendor
Analysis (IDC #237336) October 2012 
About IDC MarketScape
 IDC MarketScape vendor analysis model is
designed to provide an overview of the competitive fitness of ICT
(information and communications technology) suppliers in a given
market. The research methodology utilizes a rigorous scoring
methodology based on both qualitative and quantitative criteria that
results in a single graphical illustration of each vendor's position
within a given market. IDC MarketScape provides a clear framework in
which the product and service offerings, capabilities and strategies,
and current and future market success factors of IT and
telecommunications vendors can be meaningfully compared. The
framework also provides technology buyers with a 360-degree
assessment of the strengths and weaknesses of current and prospective
vendors. 
About VMware 
 VMware (NYSE: VMW) is the leader in virtualization and
cloud infrastructure solutions that enable businesses to thrive in
the Cloud Era. Customers rely on VMware to help them transform the
way they build, deliver and consume Information Technology resources
in a manner that is evolutionary and based on their specific needs.
With 2011 revenues of $3.77 billion, VMware has more than 400,000
customers and 55,000 partners. The company is headquartered in
Silicon Valley with offices throughout the world and can be found
online at www.vmware.com. 
VMware, and Socialcast are registered trademarks and/or trademarks of
VMware, Inc. in the United States and other jurisdictions. All other
marks and names mentioned herein may be trademarks of their
respective companies. The use of the word "partner" or "partnership"
does not imply a legal partnership relationship between VMware and
any other company. 
Forward Looking Statements 
This press release contains forward-looking statements including,
among other things, statements regarding expectations for the growth
of Socialcast, the potential for workflow, content and social
experience integrations, the adoption of Socialcast by VMware
partner, channel and product ecosystems, the potential for Socialcast
to displace standalone enterprise social software players and
VMware's strategy around business system integrations, mobile
capabilities and analytics. Actual results could differ materially
from those projected in the forward-looking statements as a result of
certain risk factors, including but not limited to (i) adverse
changes in general economic or market conditions; (ii) priorities,
delays or reductions in information technology spending; (iii)
competitive factors, including but not limited to pricing pressures,
industry consolidation, entry of new competitors into the enterprise
social software market, and new product and marketing initiatives by
our competitors; (iv) our customers' ability to develop, and to
transition to, new products and computing strategies such as
enterprise social software; (v) the uncertainty of customer
acceptance of emerging technology; (vi) rapid technological and
market changes in mobile computing; (vii) changes to product
development timelines; (viii) VMware's ability to protect its
proprietary technology; and (ix) VMware's ability to attract and
retain highly qualified employees. These forward looking statements
are based on current expectations and are subject to uncertainties
and changes in condition, significance, value and effect as well as
other risks detailed in documents filed with the Securities and
Exchange Commission, including our most recent reports on Form 10-K
and Form 10-Q and current reports on Form 8-K that we may file from
time to time, which could cause ac
tual results to vary from
expectations. VMware assumes no obligation to, and does not currently
intend to, update any such forward-looking statements after the date
of this release. 
Media Contact
Dan Wire
VMware
wired@vmware.com
(415) 685-3132