KIND, Arianna Huffington, Bobbi Brown and Grace Potter Invite You to Snack & Give Back this Holiday Season

 KIND, Arianna Huffington, Bobbi Brown and Grace Potter Invite You to Snack &
                        Give Back this Holiday Season

New campaign empowers people to give back through healthy snacking

PR Newswire

NEW YORK, Nov. 7, 2012

NEW YORK, Nov. 7, 2012 /PRNewswire/ --KIND Healthy Snacks (KIND), a brand of
delicious, all natural foods made from ingredients you can see & pronounce®,
is encouraging people everywhere to Snack & Give Back this holiday season in
partnership with health-loving do-gooders and notable tastemakers, Arianna
Huffington (Huffington Post), Bobbi Brown (Bobbi Brown Cosmetics) and Grace
Potter (Grace Potter and the Nocturnals). 


Through KIND's first ever Snack & Give Back campaign, people are invited to
purchase Arianna, Bobbi and Grace's limited edition, custom designed and
personally-curated KIND cubes on By purchasing these
cubes, people can show their support for the Committee to Protect Journalists,
Broome Street Academy and the Alzheimer's Association— charities of personal
importance to Arianna, Bobbi and Grace respectively. As part of the campaign,
KIND is making a $10,000 donation to each charity.

  oThe Arianna Huffington GPS for the Soul Cube was created by Arianna to
    help free you from the stress of a hyper-connected life and regain that
    centered place within you.

  The Arianna Huffington GPS for the Soul Cube features a selection of
  Arianna's favorite flavors – Dark Chocolate Cherry Cashew + Antioxidants,
  Almonds and Apricots in Yogurt, Dark Chocolate Nuts & Sea Salt and
  Pomegranate Blueberry Pistachio + Antioxidants – and a portion of the sales
  of the cube will help KIND support the Committee to Protect Journalists, an
  organization promoting press freedom worldwide by defending the rights of
  journalists to report the news without fear of reprisal.

  oThe Bobbi Brown Eat Pretty Powerful Cube was curated by Bobbi to empower
    women to embrace and enhance their unique beauty, not only through the
    makeup they wear, but also the ways they choose to live, eat and give

  The Bobbi Brown Eat Pretty Powerful Cube features Bobbi's four favorite
  flavors – Dark Chocolate Nuts & Sea Salt, Cashew & Ginger Spice, Dark
  Chocolate Cinnamon Pecan, and Madagascar Vanilla Almond – and a portion of
  sales of the cube will help KIND fund a new KIND Kitchen at the Broome
  Street Academy, a public charter high school that prepares New York City's
  most vulnerable young people to graduate with Regents diplomas.

  oThe Grace Potter Backstage Snack Pack was designed by Grace to remind
    people that eating well and doing good are key aspects of being a true
    'rock star.'

  The Grace Potter Backstage Snack Pack features Grace's go-to flavors –
  Peanut Butter & Strawberry, Almond & Coconut, Dark Chocolate Cherry Cashew +
  Antioxidants and Dark Chocolate Nuts & Sea Salt – and a portion of sales of
  the cube will help KIND support the Alzheimer's Association, the leading,
  global voluntary health organization in Alzheimer's care and support, and
  the largest private, nonprofit funder of Alzheimer's research.

"It was great partnering with KIND at the HuffPost Oasis to highlight the
health benefits of unplugging and recharging. And I'm delighted to continue
acting on our shared principles of healthy living, especially when it can
benefit a great cause like the Committee to Protect Journalists," said

"There's a lot more to beauty than what we apply to our face. Like KIND, I
believe that it's about how you treat your body and what you put in it. When
you eat healthy, it shows: your skin looks clearer, your eyes look brighter
and you have more energy. It's as simple as that," explained Bobbi.

"I fellinlove with KIND bars the moment I first met them!With my busy
touring schedule, it is extremely important to have snacks that I can take
with me anywhere, and that give me the energy I need on stage night after
night.The simple idea of whole healthful foodsina delicious little package
is music to my ears!KIND is always my go-to," said Grace.

Elle Stassen of KIND shares, "we are pleased and appreciative to have these
partners on board for our first ever Snack & Give Back campaign, as they are
each exemplary role models for what healthy living, eating, and giving should
look like."

The limited edition cubes are available for $42.95 on

About KIND
KIND is a brand of delicious, all natural, foods made from ingredients you can
see & pronounce®. With itslines of snack bars, KIND Fruit & Nut®, KIND PLUS™,
and KIND Nuts & Spices, as well as its line of 100% whole grain granola, KIND
Healthy Grains™, KIND has quickly become the fastest growing brand in the
natural foods space. Beyond crafting award winning foods, KIND aims to make
the world a little kinder through its KIND Movement, which has inspired
hundreds of thousands of unexpected acts of kindness around the world. Learn
more about KIND by visiting

About Arianna Huffington
AriannaHuffington is the president and editor-in-chief of the Huffington Post
Media Group, a nationally syndicated columnist, and author of thirteen
books.In May 2005, she launched The Huffington Post, a news and blog site
that quickly became one of the most widely-read, linked to, and
frequently-cited media brands on the Internet. In 2012, the site won a
Pulitzer Prize for national reporting.In 2006, and again in 2011, she was
named to theTime100,Time Magazine'slist of the world's 100 most
influential people.Originally from Greece, she moved to England when she was
16 and graduated from Cambridge University with an M.A. in economics. At 21,
she became president of the famed debating society, the Cambridge Union.

About Bobbi Brown
Renowned makeup artist Bobbi Brown revolutionized the beauty industry in 1991
with the launch of 10 brown-based lipsticks and a simple philosophy that
"makeup is a way for a woman to look and feel like herself, only prettier and
more confident." In 1995, Bobbi Brown Cosmetics was acquired by the Estee
Lauder Companies, but Bobbi Brown still retains creative control. Twenty years
later, Bobbi Brown Cosmetics is the number one makeup artist brand founded by
a woman. It is available in 60 countries and offers a full range of color
cosmetics, skincare, fragrance and accessories.

About Grace Potter
Grace Potter is the lead singer of powerhouse rock quintet Grace Potter & the
Nocturnals. A celebrated multi-instrumentalist, singer and songwriter, Potter
has been on a steady rise since her band formed in 2002 while students as St.
Lawrence University in upstate New York. Long praised as one of the best live
acts in music today, Potter was recently proclaimed "…the best female rock
singer in the country," by USA Today and Glamour. The Vermont rocker has
garnered numerous CMA, CMT, ACM and Grammy nominations. Her fourth studio
album, The Lion The Beast The Beat, was released in June.

SOURCE KIND Healthy Snacks

Contact: Kristin Lane,, 212-616-3006 ext 208
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