iMMedia-C Co-Creator E. Craig Stacey to Present at ad:tech NY
NEW YORK, NY -- (Marketwire) -- 11/07/12 -- C3 Metrics, the leader
in viewable impression technology, including the ability to see
through iFrames and advanced advertising attribution, today announced
that the co-creator of iMMedia-C and founding partner of the
Marketing Productivity Group, E. Craig Stacey, Ph.D., will speak at
ad:tech NY on November 8th at the Javits Center in New York City.
C3 Metrics partnered with Dr. Stacey and his team early in 2012 to
create iMMedia-C, a comprehensive, scientific offering for marketers
seeking the most advanced ROI solutions. Combining the power of C3
Metrics' single-source data collection with techniques based on Nobel
Prize-winning research, iMMedia-C delivers unparalleled insight and
actionability in allocating marketing resources and improving the
return on marketing investment across all marketing channels.
Dr. Stacey's presentation, "Media Measurement and ROI: Generate More
Effective Campaigns," will take place at 2:45 p.m. This panel will
focus on the how marketers can best evaluate the success or failure
of their ad spending. In this 60-minute session, Dr. Stacey will
share case studies detailing ROI and engagement results, as well as
provide insight into the tools and services available to assess
performance across all marketing channels.
"Media Measurement and ROI: Generate More Effective Campaigns" will
be led by Andrea Volloman, Senior Marketing Director for comScore.
The following speakers will join Dr. Stacey on the panel:
-- Jennifer Manco D'Aponte, Marketing Manager, BHLDN/Anthropologie
-- Catherine Spurway-Hepler, Senior VP of Strategy & Marketing,
-- Ann Herrick, National Campaigns Director, Integrated Marketing
Departments, Hallmark Cards, Inc.
-- D.J. Reali, Senior VP, Multiplatform and Brand Integration, The
Weather Channel Companies
Dr. Stacey has worked as a hands-on marketing scientist at Coca-Cola,
Market Share Partners, IBM's DemandTec, and IRI. He is currently
director of research for NYU Stern's Center for Measurable Marketing
and the founding partner of the Marketing Productivity Group. Dr.
Stacey has served on the faculties of NYU, Columbia, and was Emory
academic-commercial liaison at the Zyman Institute of
To learn more about C3 Metrics, visit http://c3metrics.com. To
register, visit: http://na.ad-tech.com/ny/pricing/.
About C3 Metrics
C3 Metrics is an award-winning digital media
technology company providing solutions for viewable impressions,
viewable conversions(TM) and online advertising attribution to
agencies, brands, publishers, networks and DSPs. C3 Metrics' suite of
real-time, predictive solutions capture all consumer interactions
with marketing messages online and off, while ensuring digital
marketing resources are allocated to only the highest performing,
viewable advertising impressions. Marketers receive a single source
of truth for all of their data, which they use to improve return on
ad spend through optimization and real-time communication.
Headquartered in New York with offices in California, C3 Metrics is
comprised of leading experts in the field of digital and television
measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.
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