PKO Bank Polski and Teradata Deploy Multi-Channel Campaign Management Platform

PKO Bank Polski and Teradata Deploy Multi-Channel Campaign Management Platform

New platform enables more campaigns to be executed, to more customers, in less
time, resulting in higher conversion rates

PR Newswire

SAN DIEGO and WARSAW, Poland, Nov. 7, 2012

SAN DIEGOand WARSAW, Poland, Nov. 7, 2012 /PRNewswire/ --Teradata
(NYSE:TDC), the analytic data solutions company, today announced that one of
Poland's largest banking institutions, PKO Bank Polski, has deployed Teradata
as a marketing multi-channel campaign management platform to help the bank
perform analytics and develop a clearer view of its customers. The resulting
intelligence will be used to deliver tailored sales offers that will improve
customer acquisition and retention.

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"In addition to using the traditional marketing channels of direct mail and
branch communications, we have decided to automate our event-based marketing
campaigns. The bank will be able to integrate data from all customer contacts;
e-mail, branch banking, call centers, mail as well as the Bank's website,"
said Andrzej Mikusek, leader of campaign management platform project, PKO Bank
Polski. "The deployment of multi-channel capability and the resulting
enterprise analytics are essential to enable us to better serve our valued
customers and enhance our competitive differentiation."

PKO Bank Polski will depend on the power of the Teradata Database running on
the Teradata Data Warehouse Appliance as the foundation for its new marketing
initiative, integrating data from multiple Bank systems, Aprimo Relationship
Manager, Aprimo Marketing Studio, KXEN's predictive modeling, and Tableau
Software's analytic reporting software.

"PKO Bank Polski has selected best-of-breed technologies to build its campaign
management platform," said Marek Rudnicki, managing director, Teradata Poland.
"The new platform combined with the other technologies will allow more
campaigns to be executed, to more customers, in less time; resulting in higher
conversion rates."

About PKO Bank Polski
PKO Bank Polski, founded in 1919, is one of the largest and oldest Polish
banks. The bank serves more than 6.15 million individuals with personal
accounts, and the number of payment cards issued is nearly 7.2 million. Its
network consists of 1,100 branches and over 1,200 agencies throughout Poland
with over 27,000 employees. The bank has a 25-percent market share of mortgage
lending, which places it into a leading position. PKO Bank Polski is also an
important partner for small and medium enterprises, large corporations, and it
has a significant market of municipalities, counties, and provinces.

About Aprimo
Aprimo is a leading provider of software and services that advance the
productivity and performance of marketing organizations. We enable marketers
to engage, lead, and perform by empowering conversations on new engagement
channels, enhancing internal collaboration, and improving marketing
performance and accountability. Aprimo's modular and on demand Integrated
Marketing Management (IMM) solutions provide a global, integrated marketing
platform that can be broadly adopted across an organization, letting companies
balance creativity with a data-driven approach and simplify the complexity of
a rapidly changing marketing environment. Hundreds of thousands of marketers
trust Aprimo to revolutionize their marketing, including over one- third of
Fortune 100 companies and nearly one-quarter of Global 100 companies. Aprimo,
a Teradata company, is headquartered in Indianapolis, Indiana, with offices
worldwide and on the web:

About Teradata
Teradata Corporation (NYSE: TDC) is the world's leading analytic data
solutions company, focused on integrated data warehousing, big data analytics,
and business applications. Teradata's innovative products and services deliver
data integration and business insightto empower organizations to make the
best decisions possible and achieve competitive advantage. Visit
for details.

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SOURCE Teradata Corporation

Contact: Dan Conway, Teradata, +1-858-485-3029,, or
Malgorzata Georgiew, Teradata, + 48 22 438 97 40,