HAVAS : Q3 2012 revenue
PUTEAUX CEDEX, FRANCE -- (Marketwire) -- 11/07/12 --
Puteaux, November 7, 2012
Q3 2012 Revenue
3(rd) Quarter 2012
Revenue: EUR428 million
Revenue growth: +10.6%
Organic revenue growth: +2.0%
Net New Business(1): EUR304 million
9 months 2012
Revenue: EUR1,257 million
Revenue growth: +9.1%
Organic revenue growth: +2.5%
New Business net(1): EUR1,570 million
David Jones, Havas CEO, said: "The macro-economic environment
continues to be challenging. Notwithstanding, the Group's organic
growth in North America, Latin America and Asia-Pacific increased in
the third quarter, and we continued to generate healthy net new
business. Not surprisingly, Europe slowed in Q3 though the Group
continued to gain market share in the region, reflecting our
competitive strength in this market. Digital continues to accelerate
and is an increasingly important driver of the business."
1. KEY FIGURES
(See press release attached)
2. GENERAL COMMENTS
- Group revenue in Q3 2012 was EUR428 million compared with EUR387
million for the same period in 2011, an increase of +10.6% on an
unadjusted basis. Revenue for the first nine months of 2012 was
EUR1,257 million, up from EUR1,152
million for the same period last
year. A weaker euro resulted in a positive exchange rate impact of
EUR51 million for the first nine months of 2012.
- Group organic growth (excluding variations in exchange rate
and scope of consolidation) was +2.0% in Q3 2012 and +2.5% for the
first nine months of the year.
- In September Havas rebranded its 316 Euro RSCG Worldwide
offices to Havas
Worldwide to underscore the Group's unique
integrated structure. This operation
was a major success and drove
momentum in the business around the world.
Highlights by region:
In the third quarter, growth slowed across the whole of Europe.
France declined slightly in Q3 due to a limited numbe
r of clients
reducing spend. The UK, too, was down slightly as last year's loss of
certain accounts continued to affect this quarter, although the
losses have now been almost entirely offset by new wins. Performance
in the rest of Europe was mixed, with growth driven by Belgium,
Italy, Ireland, Germany and Russia in particular, plus a return to
growth for Spain. The performance delivered by BETC London, a
start-up launched just over a year ago, deserves special mention, as
do recently acquired agencies such as Boondoggle and Creative Lynx.
North America: The growth rate for the region accelerated in Q3 2012,
a particularly pleasing performance given the high comparative base in
Rest of world: Double-digit growth in Asia-Pacific was driven mainly
by China and India, with all business lines contributing to this
Growth in Latin America accelerated considerably and continues to
deliver solid performance, driven mainly by digital, media,
advertising and healthcare communication. Brazil in particular
delivered strong performance in the region.
3. NET NEW BUSINESS(1)
Net new business1 for the third quarter
of 2012 continued the momentum of the first half of the year, at
EUR304 million for Q3 and EUR1,570 million for the first nine months
of the year.
Among the most significant account wins of Q3 2012:
BETC London won the Diet Coke account for the whole of Europe. MPG
won the Mr Porter account in the US, UK, Australia,
Hong Kong and Singapore.
Havas Digital France won Caudalie in
France, Germany and Spain. Another key win was Axa for Belgium,
Germany and Spain.
In the US, Arnold were awarded the Sovereign/Santander Bank account
for its rebranding campaign and its entire communication strategy.
Fab.com, an e- commerce site operating in 20 countries, chose
ArnoldNYC for its first TV spot. Havas Worldwide PR North America won
the account for vodka brand Oddka (Pernod Ricard) in the US. Other US
wins included Choice Hotels International, Tyco and Mundo Fox. There
were also a host of new wins in digital, including the NBA, the NFL,
Warby Parker and Clorox Professional Products.
The Latin American region had a number of wins including LAN Airlines
and DisToyota in Colombia, Unilever in Chile, Sony Pictures, Whirlpool
and Pepsico in Mexico and Qatar Airways in Brazil.
The strength of new business in Europe was highlighted by a number of
wins including Omega Pharma, Gas Natural Fenosa, Direccion General de
Trafico and Konami in Spain, Durex in Italy, Ubisoft (Just4dance) and
Coty in France, as well as We7 and City Index in the UK. In Poland,
Havas PR Warsaw added insurance companies Prudential and Energa to its
roster. Staples, Seagate and Lego turned to Havas agencies for their
Social Media campaigns.
Asia-Pacific also made a number of significant new wins: Tata Motors
in India, Playstation and Study Adelaide in Australia, Sugon and YFY
Investment in China. Danone opted for Havas digital agencies in
Melbourne and Kuala Lumpur. (See Annex 2 for the detailed list of the
main new accounts won).
4. CORPORATE SOCIAL RESPONSIBILITY
The Group continued to demonstrate its leadership in
Responsibility through the following initiatives:
* Presenting its sustainable development report in July 2012, BETC
introduced a new offer that places sustainable development, a factor
increasingly central to purchasing decisions, at the heart of brand
strategy and messages. The "Sustainable Brand Program", as it is known,
has already been rolled out to BETC clients Lu, Carte Noire and Jacques
* The third summit of One Young World was held in Pittsburgh in October.
Described by CNN as "the young Davos" One Young World was started by
Havas to give brilliant young people a platform to effect positive
change in the world. 1,300 young delegates under 25 from 183 countries
came together with 40 high-profile counselors including former UN
Secretary General Kofi Annan, former US President, Bill Clinton,
Professor Muhammad Yunus, Twitter founder Jack Dorsey to create
tangible initiatives to address some of the most pressing global
issues. Over 200 of the world's largest companies including Google,
Unilever, L'Oreal, Apple, Accenture, Puma and Facebook sponsored
delegates.To find out more about the third summit:
* The ongoing partnership between the Havas Media network and the United
Nations World Food Programme to promote the WeFeedback initiative, a
social network dedicated to raising funds to fight hunger around the
world. Donations to date have already paid for meals to be distributed
to 52,995 children.
For more information: https://www.havasmediafeedsback.com/
* Havas Media repeated its Meaningful Brands survey, questioning over
50,000 people in 14 different countries. For each brand considered, the
survey measures consumer perception of all sustainable development-
related issues and ranks the brand's strengths and weaknesses in the
eyes of the general public, as well as the degree of real attachment to
5. MAJOR AWARDS
hird quarter of 2012 brought a significant
number of new awards for many of the Group's agencies:
At the Mobi Awards, Mobext was named Mobile Agency of the Year for
the second year running.
At the Multicultural Advertising Intern Program, Havas PR USA was
named Agency of the Year.
At the Bulldog Stars of PR Awards, Havas PR USA was named Silver
Healthcare Agency of the Year.
At the ASPID, Havas Life Mexico was the second biggest winner
overall, taking a total of nine awards (4 Gold, 1 Silver and 4 First
At the Festival of Media LatAm 2012, MPG was named Network of the
Year and Z+ took the Best Event/Experiential Campaign award for its
work on behalf of the Einstein Blood Bank.
At the Spikes Asia, One Green Bean won Silver and Bronze for its
campaign for Ikea. Host Sydney took the Branded Content &
Entertainment Grand Prix for its campaign for Air New Zealand and
Havas Worldwide Singapore won Bronze for its work on behalf of the
Singapore Association of the Visually Handicapped.
Group agencies won numerous awards for digital in Q3 2012: At the
Innovation Campaign Awards, Media Contacts China took Best
Interactive Campaign for Joyoung E6T and Most Innovative Marketing
Campaign for Levi's.
At the Shark Awards, Host Sydney won Gold for its Air New Zealand
campaign in the Online Advertising category.
At the Loeries, Havas Worldwide South Africa won Silver for its
Peugeot campaign in the Community/Viral Advertising category.
At the Amauta Awards, Havas Digital Argentina was awarded Silver for
its Coca Cola campaign in the Integrated Campaign category.
A number of agencies distinguished themselves at the WebAwards:
Arnold Boston (winner in five categories), BETC (winner in three
categories) and Havas Worldwide London (one award).
In the Group's other disciplines:
BETC's "Rollerbabies" campaign for Evian was ranked second in the Ad
Week/Top 20 Most-Watched Ads ever on Youtube. "The Bear" for Canal+
was named Best Campaign of the Year at the CB News Grand Prix des
Medias. BETC also won the Grand Prix Strategies/Amaury Medias du Luxe
in Print for Armani.
H Paris took Gold for its "Paris-Rome" film for Citroen at the ADC
Havas Worldwide Paris won the Innovation in Fundraising award at the
AFF Prix du Fundraising for its work on behalf of CCFD-Terre
Havas Worldwide Digital Warsaw took Gold at the Golden Arrow Awards
in the Experiential Marketing category.
Havas Worldwide London carried off the Brand Content award at The
Braves with its campaign for Chivas UK.
Havas Tunisia won Silver at the Loeries for its film "Stick" for
At the Sharks Awards, BETC scooped six awards (five Gold, one Bronze)
for "The Bear" for pour Canal+. Havas Worldwide London pocketed three
awards (one Gold, two Bronze) for its "Vinyl" film for
Reckitt-Benckiser/Durex and another three (one Silver and two Bronze)
for its campaign for Chivas UK. Host Sydney also won Gold for Air New
At the Bulldog Media Relations Awards, Havas PR USA took home four
awards (two Gold, one Silver and one Bronze) in the PR category.
At the Festival of Media LatAm 2012, MPG Media Contacts won in three
categories and was also awarded a Highly Commended. Z+ won in two
categories and also received a Highly Commended.
At the El Dorado, Havas Worldwide Medellin took Bronze for its film
"Juntos se Logra" for IDC.
At the Effie Uruguay, Havas Worldwide Gurisa took three Silver
At the Golden Target Awards (PR Institute of Australia), Havas
Worldwide Sydney/Red Agency won in two categories and received a
(See press release attached)
ANNEX 2 Q3 New Business
AARP: Havas Worldwide Chicago
Albemarle & Bond Holdings: Arena Media UK
Alive: Havas Sports & Entertainment UK
Audley Retirement Homes: Arena Media UK
Axa: MPG Germany, MPG Belgium, Media Contacts Spain
Caudalie: Havas Digital France (France, Germany and Spain)
Choice Hotels International: MPG MC US
City Index: Arena Media UK
Clorox Professional Products: Havas Digital US
Coca Cola Light: BETC London
Coca Cola Zero: Havas Sports & Entertainment France
Coty: Havas Digital Hungary
Office National Croate de Tourism: Havas Digital France
Danone: Havas Worldwide Kuala Lumpur
Danone Activia: Havas Worldwide Melbourne
Danone Infant Nutrition: Havas Worldwide China/Hong Kong
Del Taco: Camp + King
Direccion General de Trafico: MPG MC Spain
DisToyota: Arena Media Colombia
Durex: Havas Worldwide Italy
EDF: MPG MC UK and Havas Sports & Entertainment UK
Energa: Havas PR Warsaw
European Central Bank: MPG MC Europe
Gas Natural Fenosa: Arena Media Spain & AIS Spain
Hellman's Supreme (Unilever): Havas Worldwide Chile
Honda: Cake / Havas Sports & Entertainment UK
Illva Saronno: MPG MC UK
Jil Sander Fragrances (Coty Prestige): BETC Luxe
Konami: MPG MC Spain
Kraft Foods: Havas Worldwide Prague
Lan Airlines: MPG MC Colombia
Lego: Havas Worldwide Prague
Mead-Johnson Infant Nutrition: Havas Life Mexico
Merck: Havas Digital Miami
Mr Porter: MPG International London (in UK, US, Australia, Hong Kong and
National Lottery: Havas Worldwide Brussels
NBA: Havas Digital USA / Miami
NFL: Havas Digital USA
Oddka: Havas Worldwide London & Havas Worldwide PR North America
Omega Pharma: Arena Media Spain
Pepsico: Havas Worldwide Mexico
Pernod Ricard: Havas Worldwide PR North America
Playstation: Host Australia
Prudential Insurance: Havas PR Warsaw
Qatar Airways: Media Contacts / Havas Digital Brazil
Santiago 2014 (Juegos Panamericanos): Havas Sports & Entertainment Chile
Seagate: Havas Worldwide London
Sony Pictures: ignition / Havas Sports & Entertainment LATAM
Staples: Havas Worldwide London
Sugon: Media Contacts / Havas Digital China
Study Adelaide: Ecselis / Havas Digital Australia
Tata Motors: MPG India
Turismo de Portugal: Havas Worldwide Portugal
Tyco: MPG MC USA
VO5 Express Yourself: Havas Worldwide London
Warby Parker: Havas Digital US
We7: Arena Media UK
Whirlpool: MPG MC Mexico
YFY Investment: MPG China
Havas (Euronext Paris: HAV.PA) is a global advertising and
communications services group. Headquartered in Paris, Havas operates
through its two Business Units, Havas Creative and Havas Media, in
order to optimize synergies and further reinforce Havas' position as
the most integrated of all of the major holding companies.
Havas Creative incorporates the Havas Worldwide
(www.havasworldwide.com) network - formerly Euro RSCG Worldwide) -
(316 offices in 75 countries), the Arnold (www.arn.com) micronetwork
(16 agencies in 15 countries on 5 continents) as well as other
agencies with strong local identities.
Havas Media (www.havasmedia.com) operates in over 100 countries and
incorporates the MPG, Arena Media, Havas Sports & Entertainment and
Havas Digital networks. A multicultural and decentralized Group, Havas
is present in more than 75 countries through its networks of agencies
and contractual affiliations. The Group offers a broad range of
communications services, including traditional advertising, direct
marketing, media planning and buying, corporate communications, sales
promotion, design, human resources,
sports marketing, multimedia
interactive communications and public relations. Havas employs
approximately 15,000 people. Further information about Havas is
available on the company's website: www.havas.com
This document contains certain forward-looking statements which speak
only as of the date on which they are made. Forward looking statements
relate to projections, anticipated events or trends, future plans and
strategies, and reflect Havas' current views about future events.
They are therefore subject to inherent risks and uncertainties that
may cause Havas' actual results to differ materially from those
expressed in any forward-looking statement. Factors that could cause
actual results to differ materially from expected results include
changes in the global economic environment or in the business
environment, and in factors such as competition and market
regulation. For more information regarding risk factors relevant to
Havas, please see Havas' filings with the AMF (Autorite des Marches
Financiers) (documents in French) and, up to October 2006, with the
U.S. Securities and Exchange Commission (documents in English only).
Havas does not intend, and disclaims any duty or obligation, to
update or revise any forward-looking statements contained in this
document to reflect new information, future events or otherwise.
(1): Net New Business Net new business represents the estimated
annual advertising budgets for new business wins (which includes new
clients, clients retained after a competitive review, and new product
or brand expansions for existing clients) less the estimated annual
advertising budgets for lost accounts. Havas' management uses net new
business as a measurement of the effectiveness of its client
development and retention efforts. Net new business is not an
accurate predictor of future revenues, since what constitutes new
business or lost business is subject to differing judgments, the
amounts associated with individual business wins and losses depend on
estimated client budgets, clients may not spend as much as they
budget, the timing of budgeted expenditures is uncertain, and the
amount of budgeted expenditures that translates into revenues depends
on the nature of the expenditures and the applicable fee structures.
In addition, Havas' guidelines for determining the amount of new
business wins and lost business may differ from those employed by
(2): Average Net Debt is calculated as the difference between the
structured gross debt under IFRS (OBSAAR, Eurobond, used credit
lines, etc.) and the cash & cash equivalent measured on a daily basis
for the main countries integrated in the International cashpool ; for
the other countries, the average net debt taken into account is the
monthly average net debt. The average net debt also includes E/O and
B/O debts which are re-evaluated at June 30 and December 31, and
adjusted according to actual payments.
Organic growth is calculated by comparing revenue for the current
financial period against revenue for the previous financial period
adjusted as follows: - revenue for the previous financial period is
recalculated using the exchange rates for the current financial
period; - to this resulting revenue is added the revenue of companies
acquired between January 1 of the previous financial period and the
acquisition date for the period in which these companies were not as
yet consolidated; - revenue for the previous financial period is also
adjusted for the consolidated revenue of companies disposed of or
closed down between January 1 of the previous financial period and
the date of disposal or closure. Organic growth calculated by this
method is therefore adjusted for variations in exchange rate against
the euro, and for variations in the scope of consolidation.
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