Steel Market Development Institute Offers Educational Video Of Vehicle Extrication Techniques For Advanced Steel Technologies

    Steel Market Development Institute Offers Educational Video Of Vehicle
            Extrication Techniques For Advanced Steel Technologies

Video educates first responders on new rescue and extrication techniques
developed for advanced steel vehicles

PR Newswire

DETROIT, Nov. 7, 2012

DETROIT, Nov. 7, 2012 /PRNewswire/ -- As the steel industry continues
developing advanced steel grades to meet automaker, consumer and industry
safety standards, it's also focusing on another key audience: the first
responders who are encountering new vehicle structures made of advanced
high-strength steel (AHSS) at accident sites. To address and provide guidance
on this critical issue, the Steel Market Development Institute (SMDI), a
business unit of the American Iron and Steel Institute (AISI), has developed
an educational video to help first responders understand, prepare and be
equipped to cut through these new, stronger steel grades.

The video, available on SMDISteel's YouTube channel
(, discusses the need for optimized cutting
equipment to allow first responders to quickly and efficiently enter vehicles
and help save lives. SMDI hopes the video, which demonstrates how the newest
generation of hydraulic rescue equipment can cut through AHSS effectively and
easily, will serve as an educational tool and increase awareness of the new
rescue and extrication techniques available.

"With the number of fatalities declining per year as crash standards and the
amount of AHSS in vehicles has grown, steel has helped increase the safety of
today's drivers and passengers," Ron Krupitzer, vice president, automotive
market, SMDI, said. "In addition to developing the next generation of steel
technologies to keep society safe on the road, SMDI is committed to educating
first responders on how to effectively do their job of saving lives when
confronted with these new steel grades. This involves raising awareness of new
extrication techniques and tools, such as high-power versions of the hydraulic
shears required to cut through AHSS found in today's vehicles."

According to Ron Moore, retired battalion chief and training officer, McKinney
Texas Fire Department, and an expert in extrication techniques, while AHSS
helps keep passengers safe in the event of an accident, rescue workers are
increasingly reporting difficulty in cutting through common structural areas,
such as the B-pillars, of late model vehicles containing advanced steel
grades. With more than 200 vehicle rescue techniques available, first
responders need the latest information and tools to meet their goal of
successful occupant extrication.

In the video, Moore leads trained personnel from the Livonia, Mich. Fire
Department through an extrication demonstration taped at the 2012 Great
Designs in Steel seminar. State Farm® donated a 2011 Nissan Altima that
features AHSS from the mirror through the A-pillar across the roof rail and
down the B-pillar for the event. Rescue workers removed the driver and
passenger doors, as well as the roof, using the higher-power equipment.

AISI serves as the voice of the North American steel industry in the public
policy arena and advances the case for steel in the marketplace as the
preferred material of choice. AISI also plays a lead role in the development
and application of new steels and steelmaking technology. AISI is comprised of
25 member companies, including integrated and electric furnace steelmakers,
and 125 associate members who are suppliers to or customers of the steel
industry. AISI's member companies represent over three quarters of both U.S.
and North American steel capacity.

The Steel Market Development Institute (SMDI) grows and maintains the use of
steel through strategies that promote cost-effective solutions in the
automotive, construction and container markets, as well as for new growth
opportunities in emerging steel markets. For more news or information, visit or follow us on twitter at

SMDI investors include:

  oAK Steel Corporation
  oArcelorMittal Dofasco
  oArcelorMittal USA LLC
  oNucor Corporation
  oSeverstal North America Inc.
  oThyssenKrupp Steel USA, LLC
  oUnited States Steel Corporation

SOURCE Steel Market Development Institute

Contact: Ronald Krupitzer, +1-248-945-4761,; or Deanna
Lorincz, +1-248-945-4763,
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