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Belo Corp. Unveils New Small Business Marketing Solutions, Local Events Content



   Belo Corp. Unveils New Small Business Marketing Solutions, Local Events
                                   Content

PR Newswire

DALLAS, Nov. 7, 2012

DALLAS, Nov. 7, 2012 /PRNewswire/ -- Belo Corp. (NYSE: BLC) today announced an
agreement to launch specialized small business marketing solutions in 14 Belo
markets across the U.S. including Dallas/Fort Worth, Houston, Seattle/Tacoma
and Phoenix. Belo station websites will now provide small local businesses
with the opportunity to advertise to targeted neighborhood-level audiences
through a partnership with DataSphere Technologies. 

"Belo is continually looking for opportunities to help advertisers reach the
audiences most relevant to their businesses and investing in solutions to
improve the experience for our website visitors," stated Joe Weir, Belo's vice
president / Digital. "DataSphere's solution offers a simple and effective
mechanism for furthering both objectives. We're excited to take this next step
in advancing Belo's commitment to local content and to providing advertising
solutions to small and medium-sized businesses."

Belo station websites will also feature new local events content from
DataSphere that includes thousands of upcoming events and activities in each
market. Visitors to Belo's local station websites will be able to see and
search for local events more quickly and easily. The content allows users to
find events by neighborhood, event type or specific time frame. Additionally,
people can submit their own events for free. An example of the events calendar
can be found at http://events.kens5.com.

Belo Corp. owns and operates 20 television stations and their associated
websites. The new events calendars and marketing solutions are featured in
most all of Belo's markets.

"Belo television stations have close community ties, strong journalistic
reputations and an intense regional focus," said Satbir Khanuja, CEO of
DataSphere. "We are excited to be working with them to deliver a compelling
new service for consumers and small businesses in their markets."

About Belo Corp.
Television company Belo Corp. (NYSE: BLC) owns and operates 20 television
stations (nine in the top 25 markets) and their associated websites. Belo
stations, which include affiliations with ABC, CBS, NBC, FOX and the CW, reach
more than 14 percent of U.S. television households in 15 highly-attractive
markets. Belo stations rank first or second in nearly all of their local
markets. Additional information is available at www.belo.com.

About DataSphere Technologies
DataSphere Technologies, Inc. (www.datasphere.com) is a leading Web Technology
& Hyperlocal Ad Sales company focused on generating online profits for media
companies including Gannett (NYSE: GCI), Meredith Corporation (NYSE: MDP),
Sinclair Broadcast Group (NASDAQ: SBGI), Raycom Media, Local TV LLC, Fisher
Communications (NASDAQ: FSCI), and Hubbard Broadcasting. DataSphere powers
2,000+ neighborhood websites covering over 70% of the US population and offers
a range of turnkey solutions to rapidly improve website monetization and
visitor experience with minimal investment of time and money. The company is
headquartered in Bellevue, Washington, USA and led by a team of internet
veterans with backgrounds from Amazon.com, IMDb, Microsoft, RealNetworks and
AltaVista.

SOURCE Belo Corp.

Website: http://www.belo.com
Contact: Jill Matthews, +1-214-977-4405, jmatthews@belo.com
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