Spectrum Brands’ Rayovac® Battery Division Announces Ready Power Technology
Ready Power Strengthens Rayovac® Leading Value Proposition to Consumers
MADISON, Wis. -- November 07, 2012
Spectrum Brands Holdings, Inc. (NYSE: SPB), a diversified and global consumer
products company with market-leading brands, announced today that its Rayovac®
North American division will be launching its new Ready Power technology.
Seizing another opportunity to enhance its products, Rayovac®, a worldwide
leader in battery power and innovation, has invested to develop Ready Power
and its breakthrough technology.
Rayovac batteries with Ready Power will far exceed the 7-year shelf life of
previous batteries and are now guaranteed to stay fresh for up to 10 years.
Multiple improvements in the construction and materials of Rayovac batteries
have created a more durable alkaline product that holds power longer.
By utilizing this new technology to increase the shelf life of its alkaline
batteries, Rayovac has given consumers yet another reason to buy its products.
Ready Power is essentially a guarantee that consumers will always have power
when they need it most. Whether you rely on batteries to power your household
devices or just stock up on them for a rainy day, Ready Power’s up to 10-year
guarantee is assurance that you will always have power you can rely on.
“The addition of Ready Power to our alkaline products was an easy choice,”
said Jim Heidenreich, Vice President of North America Sales. “Making
continuous improvements to all of our products has proven to be successful.
Providing consumers with the value they expect has been a motto we have
embraced since 1906.”
Ready Power has made its debut as a result of significant advances in
Rayovac’s alkaline battery technology. Several breakthrough product
advancements have led to the development of Ready Power. They include numerous
advances to help control the internal stability of the battery including
improved electrolyte utilization, refined corrosion inhibitors, and the use of
ultra-pure materials for long-term stability. The battery closure has also
been made more robust, creating a tighter seal for maximum reliability.
Alkaline products with Ready Power will also receive an updated packaging
design to accompany the technological enhancements.
“Innovation in battery technology is what we strive for,” said Heidenreich.
“With the addition of Ready Power, Rayovac has once again proved to consumers
that it is the clear-cut choice for performance, quality and value among
Rayovac is a worldwide leader in battery power and innovation. Backed by a
long history of bringing the latest innovations to the marketplace, Rayovac
offers a full range of high-performance batteries to meet the power needs of
today’s consumers. From long-lasting alkaline batteries to advanced green
rechargeable technology to the world’s top-selling, longest lasting mercury
free hearing aid battery, Rayovac’s state-of-the-art products offer more power
for the money. The company also manufactures a wide selection of high-quality
flashlights. For more information, visit www.rayovac.com.
About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings, Inc., a member of the Russell 2000 Index,is a
global and diversified consumer products company and a leading supplier of
batteries, shaving and grooming products, personal care products, small
household appliances, specialty pet supplies, lawn & garden and home pest
control products, personal insect repellents and portable lighting. Helping to
meet the needs of consumers worldwide, the Company offers a broad portfolio of
market-leading, well-known and widely trusted brands including Rayovac®,
Remington®, Varta®, George Foreman®, Black & Decker®, Toastmaster®,
Farberware®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®,
FURminator®, Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot® and Black
Flag®.Spectrum Brands Holdings' products are sold by the world's top 25
retailers and are available in more than one million stores in approximately
140 countries. Spectrum Brands Holdings generated net sales of approximately
$3.25 billion in fiscal 2012.For more information, visit
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