New Flash Module From Hitachi Data Systems Delivers Superior Performance, Capacity and Reliability for Enterprise Workloads

  New Flash Module From Hitachi Data Systems Delivers Superior Performance,
  Capacity and Reliability for Enterprise Workloads

Hitachi Accelerated Flash Storage Features New Rack-Optimized Form Factor With
          Increased Environmental Advantages and Lowest Cost per Bit

When Compared to 400GB MLC SSDs, Hitachi Accelerated Flash Storage Achieves:

  *4 Times Better Performance.
  *46 Percent Lower Cost per Bit.

Business Wire

SANTA CLARA, Calif. -- November 07, 2012

Hitachi Data Systems Corporation (HDS), a wholly owned subsidiary of Hitachi,
Ltd., (TSE: 6501),today unveiled Hitachi Accelerated Flash storage. This new
flash module is built specifically for the most demanding enterprise-class
workloads. Hitachi Accelerated Flash storage features a custom-designed,
rack-optimized form factor and innovative flash memory controller technology
from Hitachi, Ltd. These features let the module achieve higher performance,
lower cost per bit and greater capacity compared to conventional solid-state
drives (SSDs) on the market today. Hitachi Accelerated Flash storage is
available now for the industry’s leading enterprise solution, Hitachi Virtual
Storage Platform (VSP). Now customers can realize a superior return on their
flash investment with lower operating expenses. Hitachi Accelerated Flash
storage is the first product to incorporate the recently introduced flash
memory controller from Hitachi, Ltd., and today’s announcement marks the next
phase of the Hitachi Data Systems flash strategy and roadmap first announced
in August.

“Today’s announcement is a milestone achievement in how flash technology will
be used in the enterprise data center moving forward,” said Roberto Basilio,
vice president, Infrastructure Platforms Product Management, Hitachi Data
Systems. “Hitachi Accelerated Flash storage is the first flash device that is
optimized for the performance and reliability required for mission-critical
applications. These applications include OLTP databases, ERP, financial data
management, metadata and indexing. Because of the innovative multi-core flash
controller technology from Hitachi, we are able to use multi-level cell (MLC)
flash in enterprise applications by extending MLC endurance and exceeding the
performance of single-level cell (SLC) flash. The result is the lowest cost
per bit of any enterprise MLC flash solution on the market today.”

Flash technology has become more pervasive in the data center over the past
few years. However, its widespread adoption as a mainstream storage option has
been hampered by high costs, limited endurance and sub-optimal write
performance. IT organizations have been forced to make tradeoffs in
performance and capacity to reach the cost points that their shrinking budgets
can accommodate. Hitachi Accelerated Flash storage fundamentally changes this
model by eliminating these tradeoffs and answering customer demands for high
capacity and performance at the lowest cost per bit. It changes the model by
leveraging advanced Hitachi controller technology to increase the performance
of MLC flash to levels that exceed those of more costly SLC flash. It also
extends MLC flash endurance to enterprise levels. Hitachi Accelerated Flash
storage delivers the performance, cost points, capacity and environmental
characteristics that customers desire and that alternative solid-state storage
options cannot match.

Hitachi Accelerated Flash storage introduces several unique capabilities
including inline write compression that speeds writes on flash and improves
MLC flash memory endurance. When compared to 400GB MLC SSDs, Hitachi
Accelerated Flash storage features 4 times better performance, improved
environmental characteristics (power and space), and up to 46 percent lower
cost per bit. To provide customers with even more capacity cost savings,
Hitachi Accelerated Flash storage is fully compatible with all Hitachi VSP
features, including Hitachi Dynamic Tiering (HDT). This capability lets the
system automatically optimize data placement by putting the most active data
on Hitachi Accelerated Flash storage when the highest performance is required,
and placing less-active data on cost-optimized, lower performance disk.

Hitachi Accelerated Flash storage fits into a new 8U flash chassis. Each
enclosure can scale from 6.4TB up to 76.8TB of flash storage, giving it 2
times greater density than the largest MLC SSD available today. Up to 4 flash
enclosures can be housed in Hitachi VSP, enabling more than 300TB of flash per
system. This deployment gives existing Hitachi VSP customers the flexibility
to architect cost-effective, tiered storage environments with HDT that address
the most demanding performance workloads. Customers can do this while
maintaining the same storage management environment, external storage
virtualization support, superior uptime and advanced functionality they are
accustomed to from Hitachi VSP.

The Hitachi Data Systems flash roadmap spans across servers, storage and
appliances to enable compute acceleration, caching and high-performance
storage media use cases. Hitachi Data Systems will continue to expand its
roadmap with additional flash-optimized solutions that are highly efficient,
available and resilient. These new solutions will improve customers’ return on
flash investments and lower operating expenses compared to alternative or
single-purpose flash products.

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About Hitachi Data Systems

Hitachi Data Systems provides best-in-class information technologies, services
and solutions that deliver compelling customer ROI, unmatched return on assets
(ROA) and demonstrable business impact. With a vision that IT must be
virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems
offers solutions that improve IT costs and agility. With approximately 5,900
employees worldwide, Hitachi Data Systems does business in more than 100
countries and regions. Hitachi Data Systems products, services and solutions
are trusted by the world’s leading enterprises, including more than 70 percent
of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi
Data Systems believes that data drives our world – and information is the new
currency. To learn more, visit:

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global
electronics company with approximately 320,000 employees worldwide. Fiscal
2011 (ended March 31, 2012) consolidated revenues totaled 9,665 billion yen
($117.8 billion). Hitachi is focusing more than ever on the Social Innovation
Business, which includes information and telecommunication systems, power
systems, industrial, transportation and urban development systems, as well as
the sophisticated materials and key devices that support them. For more
information on Hitachi, please visit the company's website at

© Hitachi Data Systems Corporation 2012. All rights reserved. HITACHI is a
trademark or registered trademark of Hitachi, Ltd.


Press Contacts:
Hitachi Data Systems
Ricky Gradwohl
(408) 970-7097
Lois Paul & Partners
Brandi Ellerbee
(512) 638-5327
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