Ogilvy CommonHealth Interactive Marketing's Buddy Scalera to

Ogilvy CommonHealth Interactive Marketing's Buddy Scalera to Present
at Content Marketing World Health Summit 
PARSIPPANY, NJ -- (Marketwire) -- 11/07/12 --  Ogilvy CommonHealth
Worldwide (www.ogilvychww.com), the health behavior experts at Ogilvy
& Mather (www.ogilvy.com), today announced Buddy Scalera, senior vice
president, interactive content and market research of Ogilvy
CommonHealth Interactive Marketing, will be presenting at the Content
Marketing Institute's (CMI) Content Marketing World (CMW) Health
Summit today at the Cleveland Airport Marriott in Cleveland, Ohio.
Mr. Scalera will demonstrate how smart content planning can help save
money and deliver more effective and measureable content.  
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY)
(www.wpp.com). The organization houses and maintains individual
Ogilvy CommonHealth and Ogilvy Healthworld brand identities within
the marketplace. 
CMW Health Summit brings together the leading healthcare business and
consumer brands to network and learn about the challenges of creating
valuable and compelling stories to attract and retain customers in
the healthcare industry. CMI teaches marketers how to own their media
channels to attract and maintain new customers. The group offers
real-world how-to advice about content marketing in any venue:
online, mobile, in-person and in print. For CMW Health Summit
information, visit: http://health.contentmarketingworld.com/ 
Ogilvy CommonHealth Worldwide is committed to creativity and
effectiveness in healthcare communications, everywhere. With 63
offices across 33 countries, the group provides marketing services
including brand identity and development, clinical trial recruitment,
digital/interactive services, direct-to-consumer, direct-to-patient,
global integration, managed care marketing, market research and
analytics, media planning and buying, medical advertising and
promotion, medical education, public affairs and relations,
relationship marketing, and strategic consulting. The network also
offers scientific communications and publications services through a
wholly owned separate legal entity. 
Beth Paulino
Kerianne Slattery
Ogilvy CommonHealth Worldwide
973.352.1000 tel 
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