Evergrande Sets Up Record with 14.3 Billion in Sales amount; Stimulates Stock Price by Taking the Lead in Growth in HK Stock

Evergrande Sets Up Record with 14.3 Billion in Sales amount; Stimulates Stock
            Price by Taking the Lead in Growth in HK Stock Market

PR Newswire

BEIJING, Nov. 7, 2012

BEIJING, Nov. 7, 2012 /PRNewswire/ -- Sina Leju today reported on the latest
happenings in the local real estate market. According to the sales
presentation for October of 2012, released on 6 November by Evergrande Real
Estate(3333.HK), the sales amount achieved by Evergrande in October
surpassed RMB10 billion again and accounted for RMB14.26 billion, ranking
first in China. With a 65.6% growth year-on-year in October and 75.6% growth
on a month-on-month basis, Evergrande has set up the highest single-month
sales record of the Group in its history. The selling area reached 2.55
million square meters, representing year-on-year growth of 82.4% and
month-on-month growth of 75%, ranking first for seven successive months among
China's real estate enterprises.

Due to the favorable news on its sales performances, on 7 November, Evergrande
stock opened with a high price and rocketed 10.1% to HKD3.91. By stock closing
in the afternoon, the price of Evergrande increased by HKD0.33, and closed at
HKD3.88, taking the lead in the HK stock market with 9.3% growth. Trading
volume accounted for 300 million, ranking second among real estate stocks and
fifth among HK stocks. Trading value amounted to HKD1.132 billion, ranking
first among real estate stocks and fifth among HK stocks.

This year, Evergrande displays mastery of the market trends and has developed
fast, according to its sales target since the beginning of the second quarter,
and kept its sales volume increasing steadily. In both the second and third
quarters, the Group fulfilled one third of its annual plan each. To prepare
for the prime seasons of "Gold September" and "Silver October," Evergrande
adjusted its sales plan and set a rational quantity plan for the newly
launched goods. With its high performance-to-price ratio, Evergrande won
acceptance by the market and has achieved a sales volume far beyond its last
highest sales record of RMB10,370,000,000 in May. The sales in October alone
covered 18% of the annual plan. Since January to October, Evergrande has
achieved total sales of RMB72,830,000,000, which covers 91% of its annual
plan. That is to say, with its high-quality products and adequate reservation
of projects, it's promising for Evergrande to realize its annual goal of RMB80
billion a month earlier than initially planned, and even over fulfill its
annual goal in such a market where the rigid demand is robust.

Data shows that Evergrande has an outlay covers all the provinces and
autonomous regions except Taiwan, i.e., over 200 projects in more than 120
cities, which enables the Group to be a top real estate enterprise that owns
the largest construction areas and covers the largest area. In the end of
October, 168 of the projects were for sale, which covers 77% of the whole
projects and is 1.4 times of the 121 for the same period last year. The sales
made in second-tier cities and third-tier cities covers 97% of all sales,
which proves the success of its strategy on layout and democraticdevelopment.

According to analysts, in today's macro environment in which the government
keeps controlling the property market and the investment market of property
continues to shrink, the rigid demand for buying a first suite or an improving
one becomes robust and the mainstream of the market. It is the strategy of
coping with the market trends and making a small profit and quick return, the
mode of developing according to the market trend and policies, along with its
clear orientation and products of high performance-to-price ratio, which
enables Evergrande to win in a market of robust rigid demand and achieve an
outstanding performance.

SOURCE Sina Leju

Contact: Queena of Sina Leju, +86-10-5895-1000, or fax, +86-10-5895-1005, or
prettyheart113@sina.com
 
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