SINA Corporation to Report Q3 2012 Financial Results on November 15, 2012

  SINA Corporation to Report Q3 2012 Financial Results on November 15, 2012

PR Newswire

SHANGHAI, Nov. 7, 2012

SHANGHAI, Nov. 7, 2012 /PRNewswire/ -- SINA Corporation (NASDAQ GS: SINA), a
leading online media company serving China and the global Chinese communities,
will announce its unaudited financial results for the third quarter 2012 after
the close of market on Thursday, November 15, 2012. Following the
announcement, SINA's management team will host a conference call from 8p.m. -
9p.m. Eastern Time on November 15, 2012 (or 9a.m. - 10a.m. Beijing Time on
November 16, 2012) to present an overview of the Company's financial
performance and business operations.

A live webcast of the call will be available through the Company's corporate
website at Dial-in to the conference call can be
accessed as follows:

US:                       +1 646 254 3515
Hong Kong:                +852 3051 2745
Passcode for all regions: 66183734

A replay of the conference call will be available through midnight Eastern
Time, November 22, 2012. The dial-in number is +61 2 8199 0299. The pass code
for the replay is 66183734.

About SINA

We are an online media company serving China and the global Chinese
communities. Our digital media network of (portal), (mobile
portal) and (social media) enable Internet users to access
professional media and user generated content ("UGC") in multi-media formats
from the web and mobile devices and share their interests to friends and
acquaintances. offers distinct and targeted professional content on each of its
region specific websites and a range of complementary offerings.
provides information and entertainment content from SINA portal customized for
WAP users. Based on an open platform architecture to host organically
developed and third-party applications, is a form of social media,
featuring microblogging services and social networking services that allow
users to connect and share information anywhere, anytime and with anyone on
our platform.

Through these businesses and properties and other business lines, we offer an
array of services including mobile value added services ("MVAS"), online
video, music streaming, online games, photo sharing, blog, email, classified
listings, fee-based services, e-commerce and enterprise services. We generate
the majority of our revenues from online brand advertising, MVAS and fee-based

Safe Harbor Statement

This announcement contains forward-looking statements that relate to, among
other things, SINA's strategic and operational plans. SINA may also make
forward-looking statements in the Company's periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to shareholders, in
its proxy statements, in its offering circulars and prospectuses, in press
releases and other written materials and in oral statements made by its
officers, directors or employees to third parties. SINA assumes no obligation
to update the forward-looking statements in this release and elsewhere.
Statements that are not historical facts, including statements about the
Company's beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and uncertainties. A number
of important factors could cause actual results to differ materially from
those contained in any forward-looking statement. Potential risks and
uncertainties include, but are not limited to, SINA's limited operating
history, the uncertain regulatory landscape in the People's Republic of China,
including how the new EIT will be implemented, the changes by mobile operators
in China to their policies for MVAS, the Company's ability to develop and
market other MVAS products, fluctuations in quarterly operating results, the
Company's reliance on online advertising sales and MVAS for a majority of its
revenues, the Company's reliance on mobile operators in China to provide MVAS,
any failure to successfully develop and introduce new products and any failure
to successfully integrate acquired businesses. Further information regarding
these and other risks is included in SINA's Annual Report on Form 20-F for the
year ended December 31, 2011 and its other filings with the Securities and
Exchange Commission.


Cathy Peng
SINA Corporation
Phone: 8610-82628888 x 3112

SOURCE SINA Corporation

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