Announces Purchase Precision Technology Driving 7:1 ROI Announces Purchase Precision Technology Driving 7:1 ROI

PR Newswire

SAN MATEO, Calif. and NEW YORK, Nov. 7, 2012

SAN MATEO, Calif. and NEW YORK, Nov. 7, 2012 /PRNewswire/, a
Valassis Digital company, is announcing Purchase Precision Technology™, a
first-of-its-kind targeting technology – delivering probability over
possibility and action over exposure. By integrating online and offline data,
this new technology delivers the highest return on digital advertising spend
and provides advertisers access to decades of proven media intelligence
coupled with real-time digital insights. Advertisers can now target ads down
to the sub ZIP Code level. This "Re-imagining Reach™" approach has earned
advertisers on average $7 in sales for every $1 spent with

"Our Purchase Precision Technology provides tremendous opportunities for
companies to take a much more informed approach to their marketing," said Jim
Parkinson, Valassis Chief Digital Officer. "We call it the 'learn and scale'
strategy. The more you learn about your consumers and their purchase intent,
the more you can scale your business." Purchase Precision Technology uses extensive online and offline
geographical and behavioral data to deliver maximum targeted reach at scale.
It combines Valassis' unique, proprietary data from sources such as
TargetExpert, MarketExpert, NCH Marketing Services, Sharpshooters and, with over 2,000 sources of syndicated data from Bluekai, Nielsen,
BIGInsight and others. Purchase Precision Technology analyzes these data sets
and overlays them with advertisers' campaign objectives, delivering superior
insights. sub ZIP Code Advertiser Targeting Zones (ATZ) targeting capabilities
look beyond geo-location to anticipate where the right consumer is expected to
be. From Valassis' 40-plus year history of delivering targeted media, the team knows how to optimize geographies down to the ATZ level
eliminating wasted impressions and delivering the best ROI. This technology
scales traditional offline data to deliver 50% greater targeted reach than the
industry average, allowing advertisers to identify, locate and connect with
their most valuable customers.

"We are currently optimizing for reach and performs for us, giving
us quality inventory with good audience reach," said Michael Arden, Digitas
-Vice President / Digital Buying Director. " has also consistently
been a top performer for percent in-target and unduplicated reach categories."

About, a Valassis Digital company, uses the most precise targeting
technology – delivering probability over possibility and action over exposure. is Re-Imagining Reach™ for its global clients integrating offline
and online data to provide the best targeted reach in the digital industry.
With, advertisers are empowered to reach their target audiences at
scale, across quality, high-impact display, video and mobile environments. consistently exceeds the campaign objectives that matter most to
brand advertisers, proving success through online engagement, awareness and
offline purchase.

About Valassis (NYSE: VCI)
Valassis is one of the nation's leading media and marketing services
companies, offering unparalleled reach and scale to more than 15,000
advertisers. Its RedPlum® media portfolio delivers value on a weekly basis to
over 100 million shoppers across a multi-media platform – in-home, in-store
and in-motion. Through its digital offerings, including and, consumers can find compelling national and local deals. Valassis
companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion
Watch, Valassis Relationship Marketing Systems, LLC, NCH Marketing Services,
Inc. and, a Valassis Digital company

Valassis Cautionary Statements Regarding Forward-looking Statements
This document contains "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks and uncertainties and other factors
which may cause our actual results, performance or achievements to be
materially different from any future results, performance or achievements
expressed or implied by such forward-looking statements. Such factors include,
among others, the following: price competition from our existing competitors;
new competitors in any of our businesses; a shift in client preferences for
different promotional materials, strategies or coupon delivery methods,
including, without limitation, as a result of declines in newspaper
circulation and/or increased competition from new media formats including
digital; an unforeseen increase in paper or postal costs; changes which affect
the businesses of our clients and lead to reduced sales promotion spending,
including, without limitation, a decrease of marketing budgets which are
generally discretionary in nature and easier to reduce in the short-term than
other expenses; our substantial indebtedness, and ability to refinance such
indebtedness, if necessary, and our ability to incur additional indebtedness,
may affect our financial health; the financial condition, including
bankruptcies, of our clients, suppliers, senior secured credit facility
lenders or other counterparties; certain covenants in our debt documents could
adversely restrict our financial and operating flexibility; fluctuations in
the amount, timing, pages, weight and kinds of advertising pieces from period
to period, due to a change in our clients' promotional needs, inventories and
other factors, including, without limitation, high levels of coupon redemption
rates; our failure to attract and retain qualified personnel may affect our
business and results of operations; a rise in interest rates could increase
our borrowing costs; possible governmental regulation or litigation affecting
aspects of our business; clients experiencing financial difficulties, or
otherwise being unable to meet their obligations as they become due, could
affect our results of operations and financial condition; uncertainty in the
application and interpretation of applicable state sales tax laws may expose
us to additional sales tax liability; and general economic conditions, whether
nationally, internationally, or in the market areas in which we conduct our
business, including the adverse impact of the ongoing economic downturn on the
marketing expenditures and activities of our clients and prospective clients
as well as our vendors, with whom we rely on to provide us with quality
materials at the right prices and in a timely manner. These and other risks
and uncertainties related to our business are described in greater detail in
our filings with the United States Securities and Exchange Commission,
including our reports on Forms 10-K and 10-Q and the foregoing information
should be read in conjunction with these filings. We disclaim any intention
or obligation to update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise.


Contact: Mary Broaddus, Director, Investor Relations and Corporate
Communications, +1-734-591-7375,,; Kevin Flight, PAN Communications,
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