Mitsubishi Electric to Launch New Line of NEXIEZ Elevators

  Mitsubishi Electric to Launch New Line of NEXIEZ Elevators

Business Wire

TOKYO -- November 07, 2012

Mitsubishi Electric Corporation (TOKYO:6503) announced today that it will
launch the NEXIEZ-GPX, a new line of NEXIEZ-series elevator for Central and
South America on November 1. The new line features load capacities of 450 –
700 kilograms and speeds of 1.0 – 1.75 meters per second. It is specially
designed for low- to midrise residences and offices in Latin America, where
the company hopes to expand its business and sell 800 units in 2013.

The NEXIEZ-GPX line features new designs matched to carefully researched
preferences and requirements in Latin America. Local manufacturing will help
to ensure competitiveness in terms of both cost and delivery.

The demand for elevators is rising worldwide in line with increasing
construction, particularly in emerging markets, and diversifying to reflect
regional needs. Demand in Latin America emphasizes safe and competitively
priced elevators for low- to midrise buildings.

Main Features

Localized specifications and designs for Latin America

  *Customized specifications and functions for low- and midrise buildings
  *Four types of ceiling designs to match regionally popular building designs
    and colors
  *Stylishly designed ceilings to create depth and LED down lighting for
    enhanced ambience

Reduced cost and delivery

  *Local production and engineering, and improved logistics, help to reduce
    costs and delivery times

Energy saving

  *LED down light reduces power consumption by 88% compared to conventional
    incandescent lighting
  *Permanent magnetic gearless traction machine reduces power consumption by
    20% compared to worm-geared traction machine with inverter control

                                     ###

Distributed in English and Japanese on October 24, 2012.

About Mitsubishi Electric

With over 90 years of experience in providing reliable, high-quality products,
Mitsubishi Electric Corporation (TOKYO:6503) is a recognized world leader in
the manufacture, marketing and sales of electrical and electronic equipment
used in information processing and communications, space development and
satellite communications, consumer electronics, industrial technology, energy,
transportation and building equipment. Embracing the spirit of its corporate
statement, Changes for the Better, and its environmental statement, Eco
Changes, Mitsubishi Electric endeavors to be a global, leading green company,
enriching society with technology. The company recorded consolidated group
sales of 3,639.4 billion yen (US$ 44.4 billion*) in the fiscal year ended
March 31, 2012. For more information visit http://www.MitsubishiElectric.com

*At an exchange rate of 82 yen to the US dollar, the rate given by the Tokyo
Foreign Exchange Market on March 31, 2012

Contact:

Mitsubishi Electric Corporation
Customer Inquiries:
Overseas Marketing Division, Building Systems Group
Tel: +81-3-3218-3583
bod.inquiry@rk.MitsubishiElectric.co.jp
http://www.mitsubishielectric.com/elevator/
or
Media Contact:
Katsunobu Muroi, +81-3-3218-2346
Public Relations Division
prd.gnews@nk.MitsubishiElectric.co.jp
http://www.MitsubishiElectric.com/news/