Strategy Analytics: Top 10 Smartphones from Nokia and RIM Join Those from
Apple and Samsung as Most Widely Available
Widest global availability in the first half of 2012 revealed
BOSTON -- November 07, 2012
The Strategy Analytics SpecTRAX online database tool details popular
smartphones in the report “Results Are In: Samsung’s Galaxy S II was the most
widely-available device in 1H 2012” ranking. The global top 20 smartphones
during this period are ranked, according to their shelf-share, (complete with
details of the handset specifications).
Samsung pipped Apple to the top spot with the Galaxy S II i9100 (16GB),
closely followed by Apple’s iPhone 4S 16 GB. Impressively the Galaxy SII is
available from every network operator and retail channel analyzed by the
The report also summarizes the key specifications of the top 20 smartphones
including display size, camera resolution, processor speed and operating
Over 50% of devices profiled were Android; however iOS, Windows Phone,
Blackberry OS and Symbian all held their ground in the top 20 smartphone list.
The key finds of the report include:
*Samsung’s Galaxy S II i9100 (16 GB) shows universal availability (only
absent from the iStore shelves); the Apple iPhone 4S 16 GB comes in a
*Nokia’s Lumia 800 gained traction early in its lifecycle being available
through 77% of global channels just months after launch; beating Samsung’s
heavily publicized Galaxy S III i9300 16 GB launched in Q2 2012.
*HTC’s One X quad-core device (launched at MWC in February 2012) came in
12^th place showing across 2/3 of shelves; an impressive positioning for
this ultra-high-end product.
*The HTC Wildfire S and RIM Blackberry Curve 2 8520 entry level smartphones
continue to be available from more than 60% of channels despite their age.
Samsung has the most devices in the ranking with five smartphones in the top
10 by shelf-share. When the list is expanded to the top 20 widely available
smartphones then devices from Sony, HTC and Motorola feature as popular in
network operators product portfolios.
The data in the SpecTRAX online database is constantly updated and customers
use it to track global and regional markets in terms of the popularity of
handset and the associated specifications of those devices. This is
particularly powerful information for product managers and development teams,”
said Stuart Robinson, director of the SpecTRAX database service.
SpecTRAX, a comparison tool from Strategy Analytics, records the
specifications of new cellphone handsets and tablets as they are announced;
tracking availability through over 300 carrier and retail channels.
Click here to try the SpecTRAX database
CONTACT THE TEAM to arrange a SpecTRAX demo.
About Strategy Analytics
Strategy Analytics, Inc focuses on market opportunities and disruptive forces
in the areas of Automotive Electronics and Entertainment, Broadband Connected
Home, Mobile & Wireless Intelligent Systems Implementation Strategies and
High Frequency Market intelligence. Headquartered in Boston, MA, with offices
in the UK, France, Germany, Japan, S. Korea and China,Strategy Analytics
works withclients through annual multi-client services, management team
workshops and custom consulting engagements. For more information, please
Chris Taylor, +1 617-614-0706
Stephen Entwistle, +44 1908 423 636
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