Four Points by Sheraton to Debut in Berlin

  Four Points by Sheraton to Debut in Berlin

  Four Points by Sheraton Berlin Airport Will Open in 2014 at the New Berlin
                      Brandenburg International Airport

Business Wire

BERLIN -- November 07, 2012

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced plans to
introduce its rapidly expanding Four Points by Sheraton brand to Berlin in
2014. Owned by Proprietas s.r.o., Four Points® by Sheraton Berlin Airport will
be the first Four Points by Sheraton hotel in Berlin and the third for the
brand in Germany. Starwood’s Four Points by Sheraton brand’s ‘best for
business’ approach provides travellers with everything that matters most with
stylish design and an uncomplicated friendly approach to hospitality and
service – all at a great value. This new-build hotel will be located adjacent
to a new business park and just a few kilometres from Berlin Brandenburg
International Airport, which is currently under construction in Germany’s
capital city.

The signing of Four Points by Sheraton Berlin Airport is part of Starwood’s
expansion strategy to open more than 25 hotels across Europe over the next
four years.

“We are delighted to partner with E&O Hotels as we introduce the Four Points
by Sheraton brand to Berlin,” said Roeland Vos, President, Starwood Hotels &
Resorts, Europe, Africa, and Middle East. “Growing the Four Points by Sheraton
brand in key European markets, where we see strong demand for affordable yet
innovative lodging options, is core to our development strategy.”

Assaf Onn, CEO of E&O Hotels says: “We are proud of our partnership with
Starwood Hotels & Resorts to open the new Four Points by Sheraton Berlin
Airport. With easy access to what is expected to become one of Germany’s most
important airports, this hotel will undoubtedly become a major attraction for
business travellers who appreciate modern hotel facilities at a moderate
price.”

Four Points by Sheraton Berlin Airport will feature 253 comfortable and
stylish guest rooms, two restaurants, a lobby bar, a 24-hour fitness centre as
well as meeting and event space and a fully-equipped business centre. The
hotel will also feature all of the brand’s defining elements, including the
signature Four Points by Sheraton Four Comfort bed and free Wi-Fi in all
public areas, reflecting the brand’s promise and insight into the needs of
today’s traveller.

With more than 170 hotels around the world, Four Points by Sheraton has
solidified its place as Starwood’s third largest brand with the second-biggest
global pipeline.

“With one of the strongest pipelines in the Starwood portfolio, Four Points by
Sheraton offers a compelling blend of comfort, style and affordability, making
it an increasingly attractive choice for owners and developers across Europe,”
said Bart Carnahan, Senior Vice President Acquisitions & Development, Starwood
Hotels & Resorts, Europe, Africa & Middle East.

Always an honest value, Four Points by Sheraton has great amenities like free
bottled water and free Wi-Fi in public spaces. A delicious breakfast with
great coffee and refreshing, local beer with Best Brews help guests to start
and end the day right. Four Points by Sheraton gives travellers everything
they need to be comfortable and productive on the road.

Starwood currently operates over 70 hotels and resorts throughout East Central
Europe, including 25 hotels in Germany. Over the next two years, Starwood will
open three new hotels in Germany under the company’s Element, Westin and Four
Points by Sheraton brands.

Berlin Brandenburg International Airport is scheduled to open by end 2013 and
is projected to become Germany’s third busiest airport.

About Four Points by Sheraton

Great Hotels. Great Rates: With more than 170 Four Points by Sheraton hotels
in nearly 30 countries, travellers can find the timeless style and comfort
they’re looking for with genuine service and everything that matters most, all
around the world. From Santiago to Shanghai and Milan to Milwaukee, Four
Points by Sheraton hotels can be found in big urban centres, by the airport,
near the beach, and in the suburbs. A recent $1 billion invested in
renovations, conversions, and new-build hotels has made the brand stronger
than ever.

Four Points by Sheraton, like all brands within Starwood’s portfolio, is proud
to offer the Starwood Preferred Guest® program, which offers a breakthrough
policy of no blackout dates on Free Night Awards. To learn more, visit
www.spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1,128 properties in nearly 100 countries
and 154,000 employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton,
Aloft®, and ElementSM. The Company boasts one of the industry’s leading
loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and
redeem points for room stays, room upgrades and flights, with no blackout
dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier
provider of world-class vacation experiences through villa-style resorts and
privileged access to Starwood brands. For more information, please visit
www.starwoodhotels.com.

About Proprietas s.r.o.

Proprietas s.r.o. is a member of a privately owned Real Estate Investment
fund. The group’s investment portfolio is specialised in commercial real
estate developments in Central and Eastern Europe, developing over 140.000 m²
in the last 8 years.

Contact:

Starwood Hotels & Resorts, Europa, Africa & Middle East
Jenni Benzaquen, +32 2 204 5494
Director Public Relations
Jenni.Benzaquen@starwoodhotels.com
 
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