Sears And Kmart Invite Shoppers To Deck The Halls This Holiday Season With Sandra Lee, Jaclyn Smith And Ty Pennington

  Sears And Kmart Invite Shoppers To Deck The Halls This Holiday Season With
                  Sandra Lee, Jaclyn Smith And Ty Pennington

Announcing SHOP YOUR WAY(SM) Holiday Decorating Sweepstakes

PR Newswire

HOFFMAN ESTATES, Ill., Nov. 7, 2012

HOFFMAN ESTATES, Ill., Nov. 7, 2012 /PRNewswire/ -- The holidays are right
around the corner, and Sears and Kmart are the festive headquarters with
everything needed to decorate the home and entertain in style. According to
the National Retail Federation, the average U.S. shopper will spend $750 on
gifts, decor and more this season, increasing total U.S. holiday sales to
$586.1 billion. While shoppers plan to spend the majority on gifts for family
members, the average person plans to spend $52 on decorations, increasing
holiday decor spending to $6.9 billion*.

Sears and Kmart offer a wide range of affordable and stylish holiday
decorations to outfit homes with exclusive lines from celebrity designers
Sandra Lee, Jaclyn Smith and Ty Pennington. Decorators can also find the
must-have items of this season including pre-lit artificial trees in all
shapes and sizes; dazzling LED light displays; ornaments for every color
scheme and theme; outdoor decor and the Lemax Village Collection – all without
breaking the bank.

SHOP YOUR WAY REWARDS(SM) Members can also enter for the chance to win a
sweepstakes to enjoy a shopping spree in New York City with Sandra Lee or Los
Angeles with Jaclyn Smith, or have their home completely decorated for the
holidays by Ty Pennington.

Decorate It Forward with Kmart
This holiday season Kmart, along with Sandra Lee and Jaclyn Smith, invites
consumers to "Decorate it Forward" -- spread holiday cheer by sharing the gift
of decorating and entertaining with family, friends and those in need.
Decorating tips and inspiration to help others can be found Everyone can Decorate it Forward in different
ways, such as:

  oDecorate for a Cause – Kmart is collaborating with St. Jude Children's
    Research Hospital on an exclusive holiday ornament. For every $5 St. Jude
    Collectable bear ornament purchased, Kmart will give $1 to support St.
    Jude and its mission. St. Jude Collectable Holiday Bears can be found
    exclusively in Kmart stores nationwide and online beginning Nov. 15, 2012.
  oShare the Love – Kmart lets online shoppers send virtual ornament cards
    designed with Sandra Lee's and Jaclyn Smith's Collections to loved ones
    with the Kmart Christmas Virtual Ornament Creator. These unique e-cards
    can be customized with personal photos and holiday greetings, and are sure
    to make holidays brighter.

Kmart shoppers can outfit their homes with exclusive and on-trend decor lines
from Sandra Lee and Jaclyn Smith. Sandra Lee has created updated classics with
her unique Fa La La," "Merry Holiday" and "Pastry Confections" themes, and
Jaclyn Smith brings elegance with her "Midnight Clear," "Golden Inspirations"
and "Enchanted Holiday" themes.

Fans of Sandra and Jaclyn can also enter to win one of two shopping sprees
with the celebrity designers. One winner will join Sandra on an exclusive
Kmart holiday shopping trip in New York City where she'll lend her decorating
and entertaining expertise. Another winner will join Jaclyn Smith on an
exclusive Kmart holiday shopping trip in Los Angeles where she'll help style
the winner's home for the holidays. For official sweepstakes rules, or logon to and
check out the Win Your Way application by Nov. 26 to enter to win.

Sears Cheer Headquarters
Sears is the Cheer Headquarters, helping to deliver Christmas merriment this
holiday season. Whether shoppers are looking for decoration inspiration from
an expert design team or deals on the perfect tree, ornaments and twinkling
lights, Sears creates the perfect place to gather for a great celebration.

The Commander in Cheer this holiday season is Ty Pennington, providing new
holiday decor in four distinctive themes that are available exclusively at
Sears, including: Golden Adornment, Home Sweet Holiday, Jewel Jubilee and
Winter's Night.

  oMerry Makeover Sweepstakes – One lucky winner will receive a home visit
    and makeover from Ty Pennington as Ty and his crew decorates the winner's
    home for the holidays. The home makeover will include outdoor lighting, as
    well as indoor decor to complete the look. The winner will also receive an
    auto tire package from Sears Auto Center including four new tires,
    alignment and balance service, as well as a $1,000 gift card to use
    towards the purchase of holiday apparel at Sears.

To further celebrate the season of giving, from now until Dec. 26, 2012, Sears
is donating $1.00 to Rebuilding Together for every eligible Merry Makeover
sweepstakes entry, up to a maximum donation of $10,000. For more information
about Rebuilding Together, visit To see the
official sweepstakes rules, visit, or logon to and check out the Win Your Way application by Nov. 26 to
enter to win.

*Source: National Retail Federation's 2012 Holiday Consumer Spending Survey
conducted by BIGinsight

About Sears Holdings Corporation

Sears Holdings Corporation is a leading integrated retailer with over 2,600
full-line and specialty retail stores in the United States and Canada and the
home of SHOP YOUR WAY, a social shopping experience where members have the
ability to earn points and receive benefits across a wide variety of physical
and digital formats through Sears Holdings is the leading
home appliance retailer as well as a leader in tools, lawn and garden, fitness
equipment and automotive repair and maintenance. Key proprietary brands
include Kenmore, Craftsman and DieHard, with a broad apparel offering,
including such well-known labels as Lands' End, the Kardashian Kollection,
Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country
Living Home Collection. We are the nation's largest provider of home services,
with more than 15 million service and installation calls made annually and
have a long-established commitment to those who serve in the military through
initiatives like the Heroes at Home program. We have been named the 2011
Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate
Commitment Award" for Product Retailing and Energy Management and one of the
Top 20 Best Places to Work for Recent Grads.Sears Holdings Corporation
operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart
Corporation. For more information, visit Sears Holdings' website at Twitter: @searsholdings | Facebook:

Media Contacts:
Larry Costello
Sears Holdings Corp.
(847) 286-9036

Leah Eisenstein
Zeno Group for Sears
(312) 396-9766

SOURCE Sears Holdings Corporation

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