Ubisoft Deploys Online and Mobile Campaigns for Launch of Assassin's Creed 3
With DG MediaMind
PARIS, France and NYC, Nov. 6, 2012 (GLOBE NEWSWIRE) -- via PRWEB - MediaMind,
a division of DG (Nasdaq:DGIT), and the leading independent provider of
integrated digital advertising solutions, announced today the deployment of a
web and mobile interactive ad campaign to launch Assassin's Creed 3. Ubisoft
chose to partner with MediaMind and Biborg to deploy mobile and rich media
advertising campaigns leveraging the latest creative technologies to mimic the
video game user experience.
The ad formats for these campaigns leverage the capabilities of smartphones
and tablets, specifically iPhone and iPad to provide an enriched user
experience. Custom tablet versions were developed taking advantage of the form
and size of the screen and the quality of the wi-fi connection enabling the
transmission of richer content. Both online and mobile campaigns will be
distributed on Allocine.fr and on L'Equipe.fr and other gaming sites and blogs
from October 31st to November 21st.
"We appreciate the expertise and talent of Biborg for developing striking
creative concepts and adapting them to different communication devices and
forms," said Bénédicte Germain, Marketing Director at Ubisoft France. "After
the successful campaign for Ghost Recon Future Soldier, we wanted to recreate
the same mobile user experience for Assassin's Creed 3, while deploying in
parallel engaging digital display formats."
"HTML5, coupled with the technical capacities of the smartphones and tablets,
now enable us to partner with Biborg to design and distribute rich media
formats that are particularly innovative," commented Arnaud Vigneau,
Innovation Sales Manager at MediaMind.
"We are proud to combine the technical expertise of MediaMind and our
creativity to deploy leading edge multi-screen campaigns," concluded Bruno
Luriot, Business Director and co-founder of Biborg.
DG connects over 11,000 global advertisers and agencies with their targeted
audiences through an expansive network of over 6,000 television broadcast
stations and over 11,500 web publishers in 75 countries. The Company's
television division utilizes best-in-class network and content management
technologies, creative and production resources, digital asset management and
syndication services that enable advertisers and agencies to work faster,
smarter and more competitively. The Company's online division, MediaMind,
allows marketers to benefit from optimized management of online advertising
campaigns while maximizing data driven advertising. For more information,
Ubisoft is composed of over 6,700 talented people located in 26 countries
across the globe. With 80% of its staff devoted to game development, Ubisoft
has the 2nd largest in-house creative team in the world.
The company's 26 different creative studios work hand-in-hand each day to
deliver rich and innovative gaming experiences that reflect the creativity and
diversity of their teams. This cross-studio collaboration model means every
team member has the opportunity to participate in challenging projects based
on iconic brands such as Assassin's Creed®, Tom Clancy's Ghost Recon®,
Driver®, Rabbids®, Rayman®, Far Cry®, Just Dance® and many more. With an
expansive distribution network in 55 countries, Ubisoft is a global company in
close contact with its local fans. More information at
Founded in April 2009, Biborg is a digital creative agency specialized in the
design and realisation of rich media web, mobile and display campaigns. More
information at http://www.biborg.com.
This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit
CONTACT: DG and MediaMind
Press spacebar to pause and continue. Press esc to stop.