C3 Metrics Co-Founder to Speak on Social Media ROI and Introduce
Upper Funnel Conversions at Babson College
NEW YORK, NY -- (Marketwire) -- 11/06/12 -- C3 Metrics, the leader
in viewable impression technology, including the ability to see
through iFrames and advanced advertising attribution, today announced
that its Co-Founder Jeff Greenfield will speak at the Babson College
event "How are Online Marketing and Social Media Transforming the
Marketplace?" Greenfield will speak on November 6 in the Olin
Auditorium at Babson College with Northeast Partner of Twitter,
Cameron Burnham, and former Leo Burnett Chief Strategy Officer,
Stephen Hahn-Griffiths. The event is open to Babson students, faculty
and staff, and it will take place from 5:30-8:10 p.m.
Greenfield's presentation, "The Future of Social Media ROI," will
take place at 6:10 p.m. In this intensive session, Greenfield will
discuss Upper Funnel Conversions(TM) and the current disconnect in
the industry between brands and today's online tracking systems,
which reward and optimize technology at the bottom of the funnel --
where consumers are already aware of a brand. Specifically, he will
focus on how Upper Funnel Conversions are the future of measuring
social media and programmatic buying's missing link to driving brand
Dhruv Grewal, Toyota chair of e-commerce and electronic business,
co-director retail supply chain institute for Babson College, will
moderate the session.
To learn more about C3 Metrics, visit http://c3metrics.com.
To register, visit: http://goo.gl/4dU7k.
About C3 Metrics
C3 Metrics is an award-winning digital media
technology company providing solutions for viewable impressions,
viewable conversions(TM) and online advertising attribution to
agencies, brands, publishers, networks and DSPs. C3 Metrics' suite of
real-time, predictive solutions capture all consumer interactions
with marketing messages online and off, while ensuring digital
marketing resources are allocated to only the highest performing,
viewable advertising impressions. Marketers receive a single source
of truth for all of their data, which they use to improve return on
ad spend through optimization and real-time communication.
Headquartered in New York with offices in California, C3 Metrics is
comprised of leading experts in the field of digital and television
measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.
blast! PR for C3 Metrics
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