DeNA Reports Another Record Quarter with $627 Million in Revenue

  DeNA Reports Another Record Quarter with $627 Million in Revenue

 The Fiscal Second Quarter Demonstrates the Strength and Trajectory of DeNA’s
            International Success as a Mobile Social Games Leader

Business Wire

TOKYO -- November 06, 2012

DeNA Co., Ltd. (2432.T), a leading global Internet company, today announced
its financial results for the quarter ended September 30, 2012. DeNA reported
a record-high quarterly revenue of $627 million*, 45 percent higher than the
same quarter last year, and increased operating profit of $254 million, 38
percent higher than the same period of the previous year.

DeNA reported that consumption of Moba-coin, the company’s virtual currency,
was another record high after bringing in $700 million from mobile social
games platform Mobage’s domestic network in Japan. The company attributes its
positive performance to strong marketing to attract new players as well as a
heavy focus on continually adding new content, events and other fresh game
elements to keep loyal players engaged and active. DeNA was also pleased to
state that coin consumption on smartphones exceeded feature phones in
September, proving that the transition of Mobage users onto smartphones has
been a success.

DeNA indicated that coin consumption rose globally to nearly $30 million
outside of Japan. As of November 5, Mobage West, targeted for North America
and Europe, boasted six thriving titles in the top 30 of Google Play’s top
grossing chart and saw over $1 average revenue per daily active user (ARPDAU)
across multiple titles including Blood Brothers and Ninja Royale. Mobage West
operates a robust catalog of more than 80 games including first and
second-party titles Blood Brothers, Marvel: War of Heroes, Quests & Sorcery
and HellFire, as well as third-party titles Rage of Bahamut, Deity Wars,
Fantasica, Pocket Planes,  and Warriors of Odin.

DeNA launched hit third-party games such as Rage of Bahamut and Fantasica in
South Korea and Mainland China during the second quarter of the fiscal year.
Rage of Bahamut has been holding steady in the top 10 on Google Play’s top
grossing chart in South Korea. Mobage also increased its footprint in Asia as
the service expanded to Taiwan, Hong Kong and Macau.

“In our second quarter we continued to see steady growth internationally, as
well as in Japan,” said Isao Moriyasu, CEO, DeNA. “In order to build the
world’s top social games platform, we must stay focused on expanding our
audience and delighting our customers with exciting games that will keep them
engaged.”

DeNA continues to focus on strategies to expand its impressive catalog on
Mobage in the new quarter. In the third quarter, the company will deploy games
that combine proven game systems with major popular intellectual properties
such as TRANSFORMERS: LEGENDS. During the remainder of its fiscal year, the
company also looks to release titles that feature rich graphics and core
gameplay mechanics, broadening Mobage’s audience with games such as HellFire
and a new first-person shooter.

* Dollar values reported were translated at 80.28 Japanese yen per U.S.
dollar, which was the Telegraphic Transfer Middle Rate (TTM) per the Bank of
Tokyo-Mitsubishi UFJ as of November 2, 2012.

About DeNA

DeNA Co., Ltd. is a global Internet company focused on its leading mobile
social game platform as well as social games, e-commerce and other Web
services for mobile devices and PCs. DeNA’s flagship business is its mobile
social games platform Mobage, which offers first, second and third-party games
on five localized player networks worldwide. The Mobage network in Japan
currently serves over 45 million registered users with more than 2,000 titles.
Founded in 1999, DeNA has more than 2,000 employees worldwide working at
offices and development studios in 16 cities across 11 countries and regions.
The company generated annual sales of more than 1.8 billion U.S. dollars in
the fiscal year ended March 2012. DeNA is listed on the Tokyo Stock Exchange
(2432). For more information, visit dena.jp/intl.

Contact:

DeNA Co., Ltd. (Japan)
Tomoyuki Akiyama
pr@dena.jp
or
DeNA (US)
Lisa Revelli
lrevelli@ngmoco.com
or
Sibel Sunar
323-658-1200
sibel@fortyseven.com