Start Your Engines As Activision Publishing's NASCAR® The Game™: Inside Line Races Into Stores Today

 Start Your Engines As Activision Publishing's NASCAR® The Game™: Inside Line
                           Races Into Stores Today

PR Newswire

MINNEAPOLIS, Nov. 6, 2012

MINNEAPOLIS, Nov. 6, 2012 /PRNewswire/ --America's number one motorsport
video game is back and better than ever as Activision Publishing, Inc., a
wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI) today
announced that NASCAR® The Game™: Inside Line is available now at retail
outlets nationwide on the Xbox 360® video game and entertainment system from
Microsoft, the PlayStation®3 computer entertainment system and the Wii™ system
from Nintendo. Created by leading independent game developer Eutechnyx,
NASCAR The Game: Inside Line delivers the most authentic, fast-paced racing
experience yet, putting players behind the wheel of the world's most powerful
stock cars, and comes fuelled with more content than ever before.

NASCAR The Game: Inside Line gives fans the true NASCAR experience, featuring
over 40 of NASCAR's top drivers and teams, including Dale Earnhardt Jr., Jeff
Gordon and Danica Patrick, as they vie for the Sprint Cup Series Championship
on 23 officially licensed tracks from Daytona to Sonoma. For the first time
ever, using telemetry data from the past two seasons, players will have the
chance to relive and rewrite historic NASCAR moments in over a dozen different
scenarios. Fans can also purchase the NASCAR The Game Inside Line Pack, which 
will offer new downloadable content and challenges throughout the 2013 season.
With re-mastered camera options and driver animations, players will truly
feel the rush of pushing their speedometers to the limit.

Featuring deep and rewarding gameplay, NASCAR The Game: Inside Line delivers
an engrossing experience. Career Mode allows players to live the life of a
NASCAR champion, competing for points across multiple seasons on the road to
victory. Authentic race weekends offer players the chance to hone their
skills in practice and qualifying races before every match. A massive set of
customization options gives drivers total freedom over their vehicles,
including paint schemes, performance upgrades and extensive under-the-hood
fine-tuning for precise handling on each track. Keep the competition going
with 'Season' and 'Race Now' modes, unique invitational events and an enhanced
online multiplayer system, which hosts up to 16 players (on Xbox 360 and
PlayStation^®3 system only), as well as local split screen play. To bring it
all together, commentary is provided courtesy of Fox Broadcasting's Darrell
Waltrip and Mike Joy, while spotter Ty Norris and crew chief Ray Evernham are
in the driver's ear offering helpful assistance.

NASCAR The Game: Inside Line is available now in North America for the Xbox
360 and PlayStation^®3 system for a suggested retail price of $59.99, and the
Wii™ system for $49.99. The game is rated E (Everyone) by the ESRB. For more
information on NASCAR The Game: Inside Line, visit www.NASCARTheGame.com, or
follow along on Twitter (@NASCARTheGame) and Facebook
(facebook.com/NASCARTheGame).

About Eutechnyx
Eutechnyx is the world's leading independent racing game developer. With a
history spanning over 24 years, the studio has won numerous awards for its
million-plus selling titles and garnered exceptional acclaim in the business
sector. As well as its headquarters in the Gateshead (UK), the company has
studios in Hong Kong, Chengdu (China), Charlotte (USA) and a publishing office
in London (UK). For more information, please visit www.eutechnyx.com.

About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the
sanctioning body for one of North America's premier sports. NASCAR races are
broadcast in more than 150 countries and in 20 languages. In the U.S., races
are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite
Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a
result more Fortune 100 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR
Nationwide Series, and NASCAR Camping World Truck Series), four regional
series, and one local grassroots series, as well as two international series.
Also part of NASCAR is Grand-Am Road Racing, known for its competition on road
courses with multiple classes of cars. NASCAR sanctions more than 1,200 races
at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in
Daytona Beach, Fla., NASCAR has offices in eight cities across North America.
The next NASCAR Sprint Cup Series race, Kobalt Tools 500 at Phoenix
International Raceway, will air November 11 on ESPN at 2p.m. ET. For more
information and a complete schedule, visit www.nascar.com. Follow NASCAR on
www.facebook.com/NASCAR or on Twitter: @NASCAR.

AboutActivision Publishing, Inc.
Headquartered inSanta Monica, California,Activision Publishing, Inc.is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision maintains operations in the U.S.,Canada, the United Kingdom,
France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia, South Korea, Chinaand the region of Taiwan. More
information about Activision and its products can be found on the company's
website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this
press release that involves Activision Publishing's expectations, plans,
intentions or strategies regarding the future, including statements about the
expected release date of NASCAR the Game: Inside Line are forward-looking
statements that are not facts and involve a number of risks and uncertainties.
Factors that could cause Activision Publishing's actual future results to
differ materially from those expressed in the forward-looking statements set
forth in this release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's most recent
annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q.
The forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision Blizzard
assumes any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may ultimately prove
to be incorrect. These statements are not guarantees of the future performance
of Activision Publishing or Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its control and may
cause actual results to differ materially from current expectations.

©2012 Activision Publishing, Inc. Activision is a registered trademark of
Activision Publishing, Inc. "PlayStation" is a registered trademark of Sony
Computer Entertainment Inc. © 2012 Microsoft Corporation. All rights reserved.
Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the
Microsoft group of companies and are used under license from Microsoft.
Nintendo trademarks and copyrights are properties of Nintendo. Eutechnyx is a
registered trademark of Eutechnyx Ltd. All other trademarks and trade names
are the properties of their respective owners.

For information, contact:
Rob Fleischer
Sandbox Strategies
212.213.2451
rob@sandboxstrat.com

NASCAR:
Nick Kelly
704.348.9613
nkelly@nascar.com

SOURCE Activision Publishing, Inc.

Website: http://www.activision.com
 
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