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New Driver Steals the Show at Nike Golf’s Global Innovation Summit



  New Driver Steals the Show at Nike Golf’s Global Innovation Summit

-Nike VR_S Covert Is The World’s First Ever High Speed Cavity Back Driver-

Business Wire

BEAVERTON, Ore. -- November 06, 2012

Nike (NYSE:NKE) Golf’s momentum of non-stop innovation is on show in full
force this week at the company’s Global Innovation Summit in Orlando, Florida.
The technology and design-filled event is being headlined by today’s
introduction of what promises to be an industry sensation. Nike Golf is the
first in history to bring high-speed cavity back technology to a driver that
conforms to USGA and R&A Rules.

Nike VR_S Covert Tour Driver - Cavity Back (Photo: Business Wire)

Nike VR_S Covert Tour Driver - Cavity Back (Photo: Business Wire)

This visually stunning iconic red driver stands out as the most innovative
club Nike Golf has ever produced. Its three proprietary technology platforms:
High Speed Cavity Back; FlexLoft adjustability; and NexCOR face, combine to
create unprecedented distance, control and forgiveness.

In addition to dramatically enhancing performance, the VR_S Covert
wow-inducing design and engineering also simplifies the consumer’s retail
experience, since the FlexLoft adjustability system allows for the driver to
easily be changed to any loft and any face angle at any time. This creates 15
different options in one single club to meet the various swing characteristics
of golfers.

“With the VR_S Covert we have created a game changing piece of technology that
has already begun a growing industry buzz,” said Rob Arluna, Nike Golf’s
Global Golf Club Business Director. “It is visually exciting, it feels and
sounds amazing and, most importantly, it creates powerful results with a high
degree of control. Golfers and our Nike Golf Tour athletes are going to have a
lot of fun with this driver.”

The High Speed Cavity Back in the VR_S Covert is a technology used in irons
and now brought to drivers, fairways and hybrids for the first time by Nike
Golf. This technology leads to more stability at impact, which delivers more
energy to the ball, resulting in more distance and control. The Cavity Back is
only visible from the sole view but is covered and hidden underneath by the
crown to be more visually and pleasing at address – hence the name VR_S
Covert. By incorporating this new hidden geometry into the driver, Nike Golf
engineers have been able to move the weight of the club to the heel and toe of
the golf club, raising Moment of Inertia (MOI) to increase forgiveness and add
even more distance to off-center shots.

Nike Golf’s FlexLoft is a simple pull, turn, and push/tighten mechanism that
allows for an intuitive adjustment system. The patented Dual Axis adjustment
allows golfers to choose their loft and face angle independently of each other
by decoupling loft from face angle. This all leads to better ball flight for
more distance as well as enhanced workability. This easy to use system gives
the golfers 15 different options to suit their game and course conditions.

The NexCOR face technology featured in the VR_S Covert line is designed to
deliver faster ball speed and longer shots from a wider area of the face.
NexCOR creates more speed at impact by employing a variable face thickness
that moves the sweet spot higher from the heel of the club to the center high,
where most golfers are likely to make impact.

The VR_S Covert driver will be available in golf stores throughout North
America and Europe on February 8, 2013 and in the rest of world starting on
February 15, 2013. The driver will be offered in two models, the VR_S Covert
Tour and VR_S Covert. The VR_S Covert Tour is 430cc and features a deeper face
and a fixed weight screw. The VR_S Covert is 460cc and has a wider breadth.
Both models will come with Mitsubishi Rayon’s new Kuro Kage shafts that are
produced with higher carbon fiber density for superior control and power.

Key Technologies:

  * High Speed Cavity Back – Industry First in a conforming driver.
  * FlexLoft Adjustability System – Any Loft. Any Face Angle. One Club for
    All.
  * NexCor – The New Face of Speed.

Nike VR_S Covert Tour 430cc
Available: 2/8/2013
FlexLoft Adjusts: 8.5-12.5
Kuro Kage 60s Shaft Flex: R, S, X
Street Price: $399.00
 
Nike VR_S Covert 460cc
Available: 2/8/2013
FlexLoft Adjusts: 8.5-12.5
Kuro Kage 50s Shaft Flex: W, A, R, S, X
Street Price: $299.00

Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment,
apparel, balls, footwear, bags and accessories worldwide. Nike Golf is
passionately dedicated to ushering in the future of this great game by
developing ground-breaking innovations that enable athletes to perform at
their physical and mental peak. For more information on Nike Golf, visit our
Web site at www.nikegolf.com. To follow Nike Golf on Twitter visit
www.twitter.com/nikegolf and to become a fan on facebook go to
www.facebook.com/nikegolf . Editors and journalists in the U.S. seeking
editorial information and downloadable images, visit
www.nikegolf.com/presscenter. For international journalists, please contact
Nike Golf's public relations representative in respective countries for
information.

For more information, including multi-media materials, please visit:
www.NikeInc.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50466774&lang=en

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50466774&lang=en

Contact:

Nike Golf
Beth Gast, 503-532-8852
beth.gast@nike.com
or
Nike Golf
Gretchen Wilhelm, 503-532-6236
gretchen.wilhelm@nike.com
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