Infonetics Research: Operators Getting Savvy About Monetizing Subscriber Data

  Infonetics Research: Operators Getting Savvy About Monetizing Subscriber
  Data

Business Wire

BOSTON -- November 06, 2012

Market research firm Infonetics Research released excerpts from its latest
Subscriber Data Management Software and Services market size and forecast
report, which tracks subscriber data management (SDM) software and services
for mobile and fixed-line networks.

ANALYST NOTE

“We’re seeing growing operator momentum around the concept of monetizing
subscriber data, whether in the form of brokering it to third-party
advertisers and content providers, or assuming the role of ‘identity provider’
and providing authorization and authentication services to third parties based
on subscriber information,” notes Shira Levine, directing analyst for service
enablement and subscriber intelligence at Infonetics Research.

Levine adds: “The challenge associated with these strategies, though, is
ensuring the data can be securely exposed in a way that complies with both
customer preferences and regulatory constraints.”

SUBSCRIBER DATA MANAGEMENT MARKET HIGHLIGHTS

  *The global subscriber data management (SDM) market, including SDM software
    and services for mobile and fixed-line networks, is on track to grow 38%
    in 2012 over 2011
  *By 2016, Infonetics expects the global SDM market to reach $1.5 billion
  *SDM is gaining steam with mobile operators in Latin America, as they
    deploy SDM software to streamline service provisioning and subscriber
    turn-up
  *Analytics will play an increasingly important role in SDM, potentially
    driving partnerships between analytics vendors and SDM suppliers
  *Though SDM has traditionally been the realm of network equipment suppliers
    that bundle SDM systems with front-end applications, there are a growing
    number of new entrants looking to capitalize on this opportunity by
    leveraging their enterprise data management or directory technology,
    including Oracle, IBM, UnboundID and Openwave Mobility

REPORT SYNOPSIS

Infonetics’ biannual subscriber data management report provides worldwide and
regional market size, forecasts, analysis, and trends for mobile and
fixed-line subscriber data management software and services. Companies tracked
include Alcatel-Lucent, Amdocs, Ericsson, HP, Huawei, IBM, Nokia Siemens
Networks, Openwave Mobility, Oracle, Redknee, Tekelec, and UnboundID. To buy
the report, contact Infonetics Sales: http://www.infonetics.com/contact.asp.

RELATED RESEARCH

  *Infonetics  Service Enablement & Subscriber Intelligence research brief:
    http://bit.ly/U70Zbj
  *Mobile momentum drives DPI market to 30.4% CAGR through 2016
  *Expansion, replacement cycles spark growth in policy management market
  *Operators tapping new opportunity with SDPs: Enterprises and SMBs
  *Scalability, reliability trump price in convergent charging market;
    Amdocs, Ericsson shine
  *Carriers to spend $14B on convergent charging over next 5 years; Comverse
    regains lead
  *Operators name Huawei, Ericsson top SDP suppliers
  *LTE to boost subscriber data management market; Subscriber data seen as
    “killer API”

UPCOMING RESEARCH

Download SERVICE ENABLEMENT AND SUBSCRIBER INTELLIGENCE report highlights,
tables of contents, and prospectuses at http://www.infonetics.com/login, or
Infonetics’ Publication Calendar at http://bit.ly/zwjcRs.

  *View Infonetics’ 2013 Market Research Lineup
  *Service Provider Outsourcing to Vendors
  *Telecommunications Equipment Vendor Leadership Scorecard
  *Service Provider Capex, Revenue, and Capex by Equipment Type
  *Policy Management Deployment Strategies: Global Service Provider Survey
  *Convergent Charging Software & Services Market Share & Forecasts
  *Fundamental Telecom/Datacom Market Drivers
  *Service Provider Capex, Opex, ARPU, and Subscribers Database

TO BUY REPORTS, CONTACT SALES:

N. America (West), Asia, Latin America: Larry Howard, larry@infonetics.com, +1
408-583-3335

N. America (East), Texas, Midwest: Scott Coyne, scott@infonetics.com, +1
408-583-3395

Europe, Middle East, Africa: George Stojsavljevic, george@infonetics.com, +44
755-488-1623

Japan, South Korea, China, Taiwan: http://www.infonetics.com/contact.asp

ABOUT INFONETICS

Infonetics Research (www.infonetics.com) is an international market research
and consulting firm serving the communications industry since 1990. A leader
in defining and tracking emerging and established technologies in all world
regions, Infonetics helps clients plan, strategize, and compete effectively.
View Infonetics’ About Us slides at http://bit.ly/QUrbrV.

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Contact:

Infonetics Research
Shira Levine, +1 408-583-3381
Directing Analyst, Service Enablement and Subscriber Intelligence
shira@infonetics.com
Twitter: @shiralevine
 
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