The Miracle Continues: New Macy’s Holiday Commercial Brings Original Kris Kringle from “Miracle on 34th Street” Back to

  The Miracle Continues: New Macy’s Holiday Commercial Brings Original Kris
  Kringle from “Miracle on 34th Street” Back to His Modern-Day Macy’s Home

Macy’s New Holiday Brand TV Spot “Another Miracle on 34^th Street” follows the
 1947 holiday classic film’s original Kris Kringle as he lends a helping hand
  to Macy’s star designers Justin Bieber, Tommy Hilfiger, Marcus Samuelsson,
        Carlos Santana, Martha Stewart, Taylor Swift and Donald Trump

Business Wire

NEW YORK -- November 06, 2012

This season Macy’s (NYSE:M)is celebrating its storied holiday heritage with a
new television campaign that uses modern-day technology to bring the
one-and-only Kris Kringle, from Twentieth Century Fox’s “Miracle on 34^th
Street,” back to his home at Macy’s Herald Square. Set to inspire a new
generation of “Believers” with the spirit of generosity and goodwill for all,
Macy’s “Another Miracle on 34^th Street” is the retailer’s star-studded take
on Kringle’s return to a 21^st century Macy’s, following Santa Claus as he
interacts with Macy’s latest cast of star designers and imparts the true
meaning of the holiday season. A beloved classic since its debut in 1947,
“Miracle on 34^th Street” has through the years cemented Macy’s unique
relationship with Santa Claus in the hearts and minds of generations. “Another
Miracle on 34^th Street” will debut on Nov. 8.

Justin Bieber chats with Kris Kringle, star of the 1947 Twentieth Century Fox
film classic "Miracle ...

Justin Bieber chats with Kris Kringle, star of the 1947 Twentieth Century Fox
film classic "Miracle on 34th Street" in Macy's star-studded take on Kringle's
return to modern day Macy's Herald Square in the Holiday TV spot - Another
Miracle on 34th Street. (Photo: Business Wire)

“’Miracle on 34^th Street’ has been a defining moment in Macy’s storied
history since the film first delighted audiences in 1947,” said Martine
Reardon, Macy’s chief marketing officer. “For decades, we have cherished and
embraced the legacy of this wonderful film which along with our incredible
Thanksgiving Day Parade has truly helped define the holiday season. Thanks to
our special partnership with Twentieth Century Fox, we are able to bring the
magic of Miracle to new audiences, in a unique, funny and heartwarming spot
that will have millions more believing in the spirit of the season.”

“’Miracle on 34^th  Street’ is one of the most treasured assets in the Fox
film library and a staple of the holiday season. We are honored to partner
with Macy’s on this campaign to reintroduce this beloved classic to fans and
possibly introduce it to a new generation of ‘Believers’ this holiday season,”
said Jeffrey Godsick, president of Twentieth Century Fox Consumer Products.

Using cutting-edge editing and green screen technology, Macy’s in partnership
with JWT New York, Twentieth Century Fox Film Corporation and special effects
house Framestore (known for their work on several Harry Potter films),
selected elements of Edmund Gwenn’s 1947 performance as Kris Kringle to
digitally add to the live action scenes. Seamlessly interacting with the star
designers, Kringle’s return to Macy’s is often funny and heartwarming, proving
that the miracle is still alive and well, even in the fast hustle and bustle
of modern day New York City.

Continuing with Macy’s fall sitcom-themed TV concept, “Another Miracle on
34^th Street” features new Macy’s Herald Square store manager Harold, as well
as star designers including Justin Bieber, Tommy Hilfiger, Marcus Samuelsson,
Carlos Santana, Martha Stewart, Taylor Swift, and Donald Trump. Taking place
on his first day back at Macy’s Herald Square, Kringle is greeted by an amused
Harold and Martha Stewart. In a hurry to see Mr. Macy, Kringle is seemingly
unaware of his modern day surroundings. After his introduction to the
incredulous staff, Kringle once again finds himself in familiar territory as
the stars seek proof that he is indeed the real Santa Claus, especially the
skeptical Donald Trump. Proving his credentials as  the real jolly old elf,
the tide soon changes as the stars try to secure their place on the nice list
with Justin Bieber leading the way.

“Another Miracle on 34^th Street” begins to air nationwide in both a 60-second
spot and a 30-second cut. Miracle is part of the retailer’s fifth anniversary
celebration of the Believe campaign, which brings tidings of joy and goodwill
to customers nationwide and lends support to Make-A-Wish. Beginning Nov. 2,
Macy’s once again invites believers of all ages to drop-off their letters to
Santa at their local Macy’s, and for each letter received, Macy’s will donate
$1 to Make-A-Wish, up to $1 million.

Since the late 1800s, Santa Claus has been a fixture at Macy’s, helping
generations of children experience the magic and generosity of the holiday
season. With “Another Miracle on 34^th Street,” a new generation will warm to
the man of the hour, Kris Kringle, as he takes us on another journey that will
make us all “Believe.”

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and
affordable luxury to customers at more than 800 locations in 45 states, the
District of Columbia, Puerto Rico and Guam. Macy’s stores and macys.com offer
distinctive assortments including the most desired family of exclusive and
fashion brands for him, her and home. Macy’s is known for such epic events as
Macy’s 4th of July Fireworks^® and the Macy’s Thanksgiving Day Parade^®, as
well as spectacular fashion shows, culinary events, flower shows and celebrity
appearances. Building on a 150-year tradition, Macy’s helps strengthen
communities by supporting local and national charities that make a difference
in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online
pressroom at www.macys.com/pressroom.

Photos/MultimediaGallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50467101&lang=en

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50467101&lang=en

Contact:

Macy’s, Inc.
Media Contacts:
Holly Thomas, 646-429-5250
Holly.Thomas@macys.com
or
Orlando Veras, 646-429-7450
Orlando.Veras@macys.com