eFuture Schedules 2012 Third Quarter Earnings Release on Monday, November 19, 2012

eFuture Schedules 2012 Third Quarter Earnings Release on Monday, November 19,
2012

BEIJING, Nov. 6, 2012 (GLOBE NEWSWIRE) -- eFuture Information Technology Inc.
(Nasdaq:EFUT) (the "Company" or "eFuture"), a leading provider of software and
services in China's rapidly growing retail and consumer goods industries,
today announced that it will release its financial results for the third
quarter ended September 30, 2012 on Monday, November 19, 2012 after the US
market closes. The earnings press release will be available on the investor
relations page at http://ir.e-future.com.cn.

Following the earnings announcement, Company's senior management will host a
conference call on Tuesday, November 20, 2012 at 8:00 a.m. (Eastern)/ 5:00
a.m. (Pacific)/ 9:00 p.m. (Beijing/Hong Kong) to discuss its quarterly results
and recent business activities.

To access the conference call, please dial: 
Toll Free:                                 
U.S.                                        1-866-519-4004
Hong Kong                                   800-930-346
Toll:                                       
International                               65-6723-9381
China                                       400-620-8038 / 800-819-0121
Hong Kong                                   852-2475-0994
U.S.                                       1-718-354-1231
Passcode:                                   eFuture

Please dial in at least 10 minutes before the call to ensure timely
participation.

The Company will also broadcast a live audio webcast of the conference call.
The webcast will be available at http://ir.e-future.com.cn.

Following the earnings conference call, an archive of the call will be
available by dialing:
Toll Free:         
U.S.                1-866-214-5335
China North         1080-0714-0386
China South         1080-0140-0386
Hong Kong          800-901-596
International Toll: 61-2-8235-5000
Replay Passcode:    57311154
Available Time:     11:00 a.m. November 20, 2012 EST – 07:59 a.m. November 28,
                    2012 EST

ABOUT EFUTURE INFORMATION TECHNOLOGY INC.

eFuture Information Technology Inc. (Nasdaq:EFUT) is a leading provider of
software and services in China's rapidly growing retail and consumer goods
industries. eFuture provides integrated software and services to
manufacturers, distributors, wholesalers, logistics companies and retailers in
China's front-end supply chain (from factory to consumer) market, especially
in the retail and fast moving consumer goods industries. For more information
about eFuture, please visit http://www.e-future.com.cn.

SAFE HARBOR

This announcement contains forward-looking statements. These statements are
made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates" and similar statements. Among
other things, 2012 financial outlook and quotations from management in this
announcement, as well as strategic and operational plans, contain
forward-looking statements. eFuture may also make written or oral
forward-looking statements in periodic reports to the Securities and Exchange
Commission (the "SEC"), in its annual report to shareholders, in press
releases and other written materials and in oral statements made by its
officers, directors or employees to third parties. Statements that are not
historical facts, including statements about the Company's beliefs and
expectations, are forward-looking statements. Forward-looking statements
involve inherent risks and uncertainties. A number of factors could cause
actual results to differ materially from those contained in any
forward-looking statement, including but not limited to the following:
eFuture's anticipated growth strategies; eFuture's future business
development, results of operations and financial condition; expected changes
in the Company's revenue and certain cost or expense items; eFuture's ability
to attract clients and leverage its brand; trends and competition in the
software industry; the Company's ability to control expenses and maintain
profit margins; the Company's ability to hire, train and retain qualified
managerial and other employees; the Company's ability to develop new software
and pilot new business models at desirable locations in a timely and
cost-effective manner; the performance of third parties under contracts with
the Company; the expected growth of the Chinese economy software market in
retail and consumer goods industries; and Chinese governmental policies
relating to private managers and operators of software and applicable tax
rates.

Further information regarding these and other risks will be included in
eFuture's annual report on Form 20-F and other documents filed with the SEC.
All information provided in this press release and in the attachments is as of
November 6, 2012, and the Company undertakes no duty to update such
information or any other forward-looking information, except as required under
applicable law.

CONTACT: INVESTOR CONTACT:
         Troe Wen
         Company Secretary
         eFuture Information Technology Inc.
         T: +86-10-5293-7699
         E: ir@e-future.com.cn