Influitive Partners with Eloqua to Help Shorten Sales Cycles with Advocate Marketing Tools

Influitive Partners with Eloqua to Help Shorten Sales Cycles with Advocate 
Marketing Tools 
New Integration Connects Qualified Prospects with Passionate Customers 
TORONTO and ORLANDO, Fla., Nov. 6, 2012 /CNW/ - Influitive (@Influitive), the 
advocate marketing experts, today previewed an integration with Eloqua 
(NASDAQ: ELOQ) that connects website visitors with customer advocates, 
simplifying and accelerating the buying process.   The integration is being 
demonstrated at the 2012 Eloqua Experience conference (booth# 209) and is 
expected to be available on the Eloqua AppCloud by the end of the year. 
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As buyers increasingly turn to social media and peer networks for product 
recommendations, they're tuning out traditional marketing and sales campaigns. 
Influitive turns this to the marketer's advantage with AdvocateHub, the first 
B2B advocate marketing application.  Using AdvocateHub, marketers can easily 
manage, mobilize and recognize advocates – the customers who are willing to 
share their positive experiences with prospects. 
Now Eloqua customers can go a step further and directly connect prospects with 
customer advocates by simply adding Influitive's "Ask an Advocate" app to 
Eloqua landing pages.  Prospects visiting these pages can search for advocates 
using multiple criteria and connect with them directly through social sites 
like Facebook, LinkedIn and Twitter.  This improves conversion rates and 
accelerates sales cycles by helping buyers get positive peer feedback earlier 
in their research and evaluation process. Additionally, each request to 
connect with customer advocates is tracked as a lead activity in, where it can be tied to opportunities and revenue, closing the 
loop on advocate marketing efforts. 
"For many marketers, customer advocates are largely an untapped but incredibly 
powerful resource that is proven to accelerate sales and increase revenue," 
said Mark Organ, co-founder and CEO of Influitive.  "AdvocateHub and Eloqua 
gives marketers a unique way to direct the power of advocate marketing to 
early stages of the buying process when it can have the most impact." 
About Influitive 
Influitive, based in Toronto and San Francisco, is changing the face of B2B 
marketing through its innovative AdvocateHub platform for advocate marketing. 
Today's buyers are leveraging knowledgeable peers at roughly twice the rate 
than they did even four years ago. Influitive's AdvocateHub lets marketers 
capture the enthusiasm of their best customers, followers, and evangelists, 
turning that into direct support through all stages of the buying cycle, from 
social media reviews and customer referrals to case studies and references. To 
learn how to get your advocates working with you, please visit 
CONTACT: Pattie Mercier, 1-978-807-2972, 
PRN Photo Desk, 
SOURCE: Influitive 
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-0- Nov/06/2012 14:01 GMT
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