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Eating near the poverty line: "Food Stamped" billed as November featured film in Whole Foods Market's® Do Something Reel Film



Eating near the poverty line: "Food Stamped" billed as November featured film
           in Whole Foods Market's® Do Something Reel Film Festival

One couple, one week, $1 per person per meal

PR Newswire

AUSTIN, Texas, Nov. 6, 2012

AUSTIN, Texas, Nov. 6, 2012 /PRNewswire/ -- With over 46 million Americans
relying on the Supplemental Nutrition Program (SNAP), commonly known as food
stamps, putting food on the table is a very real struggle for many.  This
month, Whole Foods Market debuts "Food Stamped" as the November featured film
in the Do Something Reel Film Festival.

The film features nutrition educator Shira Potash, who teaches cooking classes
to elementary school students in low-income neighborhoods, most of whom are
eligible for food stamps. It is produced and directed by Yoav Potash, Shira's
husband.

In an effort to walk a mile in their shoes, Shira and Yoav embark on the "Food
Stamp Challenge" for one week, which equates to eating on a budget of
approximately $1 per person, per meal. They added the effort to eat healthy to
their challenge.

Along the way, they consult with Members of Congress, food justice activists,
nutrition experts and ordinary people living on food stamps to take a deep
look at the American food system from multiple perspectives.

"The Do Something Reel Film Festival is giving us the chance to reach
audiences all across America, and to ask them to consider the link between
obesity and the challenges that low-income Americans face in their efforts to
feed themselves and their families," said Yoav Potash.

"Food Stamped" was awarded the Feature Jury Prize at the San Francisco
Independent Film Festival and Best Documentary at the Lighthouse Film
Festival.

Do Something Reel, which kicked off on Earth Day 2012, is an ongoing
collection of provocative films about food and environmental issues that can
be purchased and streamed at various digital platforms. The festival was
formed in partnership with FilmBuff and is presented in association with
Applegate Organic & Natural Meat, Earthbound Farm Organic, Popcorn Indiana and
siggi's.

CONTACT:
Emily Wright, Whole Foods Market, 512.542.3725, emily.wright@wholefoods.com

SOURCE Whole Foods Market

Website: http://www.wholefoodsmarket.com
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