Jack Daniel’s Celebrates the Modern Tradition of Movember, Invites the Mustachioed Masses to Participate

  Jack Daniel’s Celebrates the Modern Tradition of Movember, Invites the
  Mustachioed Masses to Participate

Business Wire

LYNCHBURG, Tenn. -- November 06, 2012

In support of the global charity movement Movember, and to raise awareness for
men’s health initiatives, Jack Daniel’s Tennessee Whiskey is encouraging all
its Mo (moustache) growers to salute Jack Daniel and honor their hairy
accomplishments on Jack Daniel’s Tennessee Whiskey Facebook page, and
participate in the conversation on other social media sites with #OldMo7.

Friends of Jack Daniel’s worldwide are encouraged to showcase their Movember
participation by uploading personal photos of their moustache perfectly – or
imperfectly – groomed and tamed. Throughout the month of Movember, the Jack
Daniel’s team will publicly spotlight those Mo’s resembling Jack Daniel’s most
prominent feature. At end of month, the gallery will be featured in a
composite photo including every submission.

“As someone with a moustache, I understand the responsibility of this
trademark of manhood. Now, I cannot claim that my affinity for Jack Daniel’s
contributes to my moustache’s glory, but I can say for certain that it doesn’t
hurt,” said Jack Daniel’s Master Distiller Jeff Arnett. “Not only does it take
time and loving care proving my attention to detail, but it’s one of my
favorite personal attributes and a symbol of my good health.”

The Jack Daniel’s Tennessee Whiskey Movember team is proud to do its part in
helping bring much needed awareness to men’s health through prostate and
testicular cancer initiatives. Supporters can register at www.movember.com,
where men grow and women support the moustache for 30 days.

How to Show off Your Movember Mo with Jack Daniel’s

Fans of Jack Daniel’s simply log-on to Jack Daniel’s Tennessee Whiskey
Facebook page and upload a photo to the wall. The Jack Daniel’s team will
arrange the photos in a gallery for public viewing and spotlight honorable
mentions. A composite portrait of Mr. Jack Daniel crafted from all the
submissions will be released beginning of December. In other words, your face
will be the face of Jack Daniel.

If you’d like to participate in the conversation across other platforms,
please use #OldMo7.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg,
Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest
registered distillery in the United States and is on the National Register of
Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s
Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack
Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack
Daniel’s Tennessee Whiskey-Based Ready-to-Drink Beverages and Jack Daniel’s
Country Cocktails.

Jack Daniel’s encourages its friends to drink responsibly.


For Jack Daniel Distillery
Meghan Butler, 615-244-1818
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