Jack Daniel’s Celebrates the Modern Tradition of Movember, Invites the Mustachioed Masses to Participate Business Wire LYNCHBURG, Tenn. -- November 06, 2012 In support of the global charity movement Movember, and to raise awareness for men’s health initiatives, Jack Daniel’s Tennessee Whiskey is encouraging all its Mo (moustache) growers to salute Jack Daniel and honor their hairy accomplishments on Jack Daniel’s Tennessee Whiskey Facebook page, and participate in the conversation on other social media sites with #OldMo7. Friends of Jack Daniel’s worldwide are encouraged to showcase their Movember participation by uploading personal photos of their moustache perfectly – or imperfectly – groomed and tamed. Throughout the month of Movember, the Jack Daniel’s team will publicly spotlight those Mo’s resembling Jack Daniel’s most prominent feature. At end of month, the gallery will be featured in a composite photo including every submission. “As someone with a moustache, I understand the responsibility of this trademark of manhood. Now, I cannot claim that my affinity for Jack Daniel’s contributes to my moustache’s glory, but I can say for certain that it doesn’t hurt,” said Jack Daniel’s Master Distiller Jeff Arnett. “Not only does it take time and loving care proving my attention to detail, but it’s one of my favorite personal attributes and a symbol of my good health.” The Jack Daniel’s Tennessee Whiskey Movember team is proud to do its part in helping bring much needed awareness to men’s health through prostate and testicular cancer initiatives. Supporters can register at www.movember.com, where men grow and women support the moustache for 30 days. How to Show off Your Movember Mo with Jack Daniel’s Fans of Jack Daniel’s simply log-on to Jack Daniel’s Tennessee Whiskey Facebook page and upload a photo to the wall. The Jack Daniel’s team will arrange the photos in a gallery for public viewing and spotlight honorable mentions. A composite portrait of Mr. Jack Daniel crafted from all the submissions will be released beginning of December. In other words, your face will be the face of Jack Daniel. If you’d like to participate in the conversation across other platforms, please use #OldMo7. About Jack Daniel’s Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Whiskey-Based Ready-to-Drink Beverages and Jack Daniel’s Country Cocktails. Jack Daniel’s encourages its friends to drink responsibly. Contact: For Jack Daniel Distillery Meghan Butler, 615-244-1818 Meghan.Butler@dvl.com
Jack Daniel’s Celebrates the Modern Tradition of Movember, Invites the Mustachioed Masses to Participate
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