Canon U.S.A. “Widens” Its Offerings and “Zooms In” on Creative Optics with the Introduction of Two New Professional

  Canon U.S.A. “Widens” Its Offerings and “Zooms In” on Creative Optics with
  the Introduction of Two New Professional Lenses

Business Wire

LAKE SUCCESS, N.Y. -- November 06, 2012

Canon U.S.A., Inc., a leader in digital imaging solutions, today announced two
new additions to the Company’s EF lens family, the new EF 24-70mm f/4L IS USM
and EF 35mm f/2 IS USM lenses. Each of these two lenses features unique
optical attributes for a variety of situations. The new EF 24-70mm f/4L IS USM
has macro shooting capabilities at the telephoto end and the EF 35mm f/2 IS
USM adds Canon’s proprietary Image Stabilization (IS) to this popular prime
lens focal length.

“The lens is the window to creativity, providing the unique perspective and
vantage that allows photographers to turn a scene into art. It is our pleasure
to introduce two lenses that will enable a wide range of photographers in
diverse disciplines to explore their creativity through these new options,”
said Yuichi Ishizuka, executive vice president and general manager, Imaging
Technologies & Communications Group, Canon U.S.A.

Canon EF 24–70mm f/4L IS USM Lens

Featuring dynamic L-series optical performance in a compact, lightweight and
durable design, the new EF 24–70mm f/4L IS USM lens is well suited for all
levels of advanced photography on the go. The ideal companion to Canon’s
full-frame Digital SLR cameras such as the EOS 6D, the lens features a
constant maximum aperture of f/4 throughout the entire zoom range with 15 lens
elements in 12 groups including two aspherical and two UD lens elements and a
9-blade circular aperture diaphragm. The EF 24–70mm f/4L IS USM lens delivers
gorgeous images with excellent detail at all focal lengths and includes a
macro feature at the telephoto end with a 0.2m/7.9-inch minimum focusing
distance and Canon’s Hybrid IS system (with up to four stops of
stabilization). The macro feature can be engaged through a switch on the lens
barrel. In addition, the lens features inner focusing and a ring-type
Ultrasonic Motor (USM) for quiet, fast autofocus, and has full-time mechanical
manual focus that’s enabled even during AF operation. Compact at only 93mm in
length, with excellent dust and water resistance, the EF 24–70mm f/4L IS USM
lens has a fluorine coating on the front and rear elements for easy
maintenance and cleaning.

The EF 24–70mm f/4L IS USM lens is supplied with a lens pouch and reversible
lens hood. It is expected to be available in December for an approximate
retail price of $1,499.00.

Canon Standard Prime Lens with Optical Image Stabilizer: EF 35mm f/2 IS USM

The successor to Canon’s EF 35mm f/2, the EF 35mm f/2 IS USM lens is a compact
and lightweight wide-angle prime lens that provides a high level of image
quality and functionality. The optics and mechanical workings are designed to
improve image quality in the lens’s periphery and provide faster and quieter
AF than its predecessor, as well as Optical IS and optional full-time manual
focus, all in a durable lens body with a high-grade design. Featuring a
circular aperture diaphragm and lens coatings optimized for minimal ghosting
and flare, the EF 35mm f/2 IS USM lens achieves beautiful, soft backgrounds
and amazing image quality.

The EF 35mm f/2 IS USM lens is expected to be available in December for an
approximate retail price of $849.99.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $45.6 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2011† and is one of Fortune Magazine's World’s
Most Admired Companies in 2012. In 2012, Canon U.S.A. has received the Readers’ Choice Award for Service and Reliability in the digital
camera and printer categories for the ninth consecutive year, and for
camcorders for the past two years. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes. Canon
U.S.A. is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A., sign up
for the Company's RSS news feed by visiting

†Based on weekly patent counts issued by United States Patent and Trademark

All referenced product names, and other marks, are trademarks of their
respective owners.

Availability, prices, and specifications of all products are subject to change
without notice. Actual prices are set by individual dealers and may vary.


Canon U.S.A., Inc.
Len Musmeci, 516-328-4884
Canon U.S.A., Inc.
Kevin McCarthy, 516-328-5950
Canon U.S.A. website:
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