Couches Over Carts: More Canadians Choose to Shop Online this Holiday Season

Couches Over Carts: More Canadians Choose to Shop Online this Holiday Season 
American Express Holiday Hotlist Makes it Easier to Give (and Get) the Right 
TORONTO, Nov. 6, 2012 /CNW/ - Crowded malls, long lineups and busy parking 
lots were once non-negotiable when it came to shopping for the holidays. With 
almost a quarter (23%) of Canadians saying they'd rather clean their toilets 
than visit the mall the week before the Christmas and another one in 10 
admitting they'd rather work than shop in crowded malls through the season, a 
growing number of savvy shoppers are now clicking their way to a stress-free 
holiday. A recent survey by American Express Canada revealed that a full 56 
per cent of Canadians plan to shop online for holiday gifts this season, up 
five per cent from 2011. 
Holidays aside, an overwhelming number of Canadians realize the benefits of 
shopping from home, the office or on the go. Eighty-eight per cent of 
Canadians say they've shopped online in the past year. Of those, 51 per cent 
did so to find better deals, half for the ease and convenience (50%), 39 per 
cent for 24/7 access to retailers and the same number to avoid crowded malls 
"Time is always precious, but at the holidays it's at even more of a premium. 
Between holiday entertaining and events, visiting with family and friends, and 
winter travel, there never seems to be enough time to do everything you'd 
like," says Colin Temple, Vice President and General Manager of Merchant 
Services at American Express Canada. "What we're seeing is that Canadians are 
embracing online shopping , not only because of the time it saves them from 
standing in line, but because it's easy to browse gift options and then have 
purchases delivered right to where they need to go. We're going a step further 
this year to make things even easier with the new American Express Holiday 
Hotlist. " 
The American Express Holiday Hotlist application allows users to browse the 
season's must-have online finds from hundreds of American Express merchants, 
add the items they're wishing for to their personal "Hotlist" and share it 
with friends and family on Facebook. With hundreds of top gift ideas to choose 
from, it's easier than ever to drop not-so-subtle hints about what you really 
want this year while finding gifting inspiration for those who may be 
difficult to shop for. Merchants include Best Buy, The Gap, Banana Republic, 
Roots, Toys R Us, plus many more. 
To test-drive the American Express Holiday Hotlist application, visit 
Additional findings from the survey include: 
The majority of Canadians (69%) who say they don't shop online cite
  safety as their number one deterrent 
Online shopping is helping Canadians avoid long holiday lines:
  Nearly two-thirds (63%) say the longest they would wait in line at
  a store during the holiday shopping season is less than 15 minutes 
Top trends for online spending this holiday include 

      --  Entertainment (57%)
      --  Electronics (39%)
      --  Clothing and accessories (38%)
      --  Toys (28%)

  Top three gifts that Canadians dread receiving during the holidays
      --  Fruit cakes (20%)
      --  Tacky holiday ornaments (18%)
      --  Ugly sweaters (17%)

About American Express Canada
American Express in Canada operates as Amex Bank of Canada and Amex Canada 
Inc. Both are wholly owned subsidiaries of the New York based American Express 
Travel Related Services Company, Inc., the largest operating unit of the 
American Express Company. Amex Bank of Canada is the issuer of American 
Express charge and credit cards, with outstanding products like the American 
Express® Gold Rewards Card, and the American Express® AeroplanPlus® Gold 
Card. Amex Canada Inc. operates the Corporate Travel and Travellers Cheques 
divisions in Canada. American Express opened its first offices in Toronto and 
Hamilton in 1853 and now employs 3,700 Canadians coast-to-coast. For more 
information, visit or connect with us at  

For more information on the survey, the Facebook application or to  request an 
interview, please contact:

Kate Weersink 416-644-2241


Keri MacLellan 905-474-8850

SOURCE: American Express

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CO: American Express
ST: Ontario

-0- Nov/06/2012 15:41 GMT

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