Spectrum Brands’ Rayovac® Hearing Aid Battery Business Earns Top Category Honors in 2012 In Business Sustainability Awards

  Spectrum Brands’ Rayovac® Hearing Aid Battery Business Earns Top Category
  Honors in 2012 In Business Sustainability Awards Program

Business Wire

MADISON, Wis. -- November 06, 2012

Spectrum Brands Holdings, Inc., a diversified and global consumer products
company with market-leading brands, announced today that the hearing aid
battery unit of its Rayovac® global battery division has received top honors
in two categories of the 2012 In Business Sustainability Awards program.

The world’s number-one selling hearing aid battery producer with the
longest-lasting, mercury-free products, Rayovac earned both the Eco-Product of
the Year award for its mercury-free hearing aid batteries and the
Eco-Efficiency Initiative of the Year award for projects carried out at its
Portage, Wisconsin hearing aid battery plant. Rayovac has developed and
manufactured hearing aid batteries for nearly 50 years at its Portage facility
which, together with its 30-year-old companion facility in Washington, U.K.,
serves growing world markets with batteries recognized for their industry
leadership in technology, performance, reliability and sustainability.

“Our hearing aid battery team is extremely proud and honored to receive these
two important awards from the In Business Sustainability Awards program,” said
Randy Raymond, Vice President, Global Sales & Marketing, Rayovac Hearing Aid
Batteries. “We remain committed to expanding the boundaries of battery
technology, as we have for more than several decades, to meet the increasing
needs of hearing professionals and consumers worldwide and ensure our
leadership position, while doing the right thing for our environment.”

Rayovac remains at the forefront of the drive to develop mercury-free
batteries, responding to growing demand for environmentally friendly
technology to replace mercury (a heavy metal) with cleaner materials and
components. It introduced its first mercury-free battery in 2009 and has
continued to innovate to improve battery performance with each subsequent

Rayovac’s leadership in this regard has been recognized with a number of
awards for its efforts, winning the Queen’s Award for Enterprise for
Innovation in the U.K. for the past two consecutive years, Export award from
the U.K.’s Insider, as well as two honors in the International Business Awards
(Stevies) in the U.S.

Rayovac is a member of the United Nations Environment Programme (UNEP) Global
Mercury Partnership as part of its commitment to reducing mercury usage and
protecting the environment.

“We have made significant investments in time and capital to advance the state
of the art in mercury-free hearing aid batteries,” said Raymond. “Our efforts
have been recognized in the market through the growth and expansion of our
global distribution base, requiring further investment in our manufacturing
capacity to meet the rapid growth in demand. This is an ongoing process at
Rayovac, and we continuously work with hearing aid manufacturers, hearing aid
professionals and hearing aid users so that we can power not only today’s
highly advanced hearing aids, but also those of the future.”

About Spectrum Brands’ Global Battery Business

Spectrum Brands Holdings’ worldwide battery business, a leader in battery
power and innovation, spans the globe, from North America to Europe and Latin
America where the Company is among the top one, two or three suppliers in each
region. In Central Europe, the premium-positioned VARTA® is the second-largest
alkaline battery brand. In North America, Rayovac® is the number-three brand
with a well-defined value proposition and growing share, and in Latin America,
the Rayovac® brand dominates the battery market. The Company also is the
leading global supplier of hearing aid batteries. Backed by a long history of
bringing the latest innovations to the marketplace, our portfolio features a
wide variety of consumer batteries, including alkaline, zinc carbon, hearing
aid, rechargeable batteries and chargers. Rayovac® and VARTA® also market
portable lighting products. Our state-of-the-art products offer more power for
the money. For more information, visit www.rayovac.com and

About Spectrum Brands Holdings, Inc.

Spectrum Brands Holdings, Inc., a member of the Russell 2000 Index,is a
global and diversified consumer products company and a leading supplier of
batteries, shaving and grooming products, personal care products, small
household appliances, specialty pet supplies, lawn & garden and home pest
control products, personal insect repellents and portable lighting. Helping to
meet the needs of consumers worldwide, the Company offers a broad portfolio of
market-leading, well-known and widely trusted brands including Rayovac®,
Remington®, VARTA®, George Foreman®, Black & Decker®, Toastmaster®,
Farberware®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®,
FURminator®, Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot® and Black
Flag®.Spectrum Brands Holdings' products are sold by the world's top 25
retailers and are available in more than one million stores in approximately
140 countries. Spectrum Brands Holdings generated net sales of approximately
$3.25 billion in fiscal 2012.For more information, visit


Investor/Media Contact:
Spectrum Brands, Inc.
Dave Prichard, 608.278.6141
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