RightScale Global Expansion Continues Into Australia

RightScale Global Expansion Continues Into Australia 
Local RightScale Operations to Support Growing Demand in Asia Pacific 
SANTA BARBARA, CA and SYDNEY, AUSTRALIA -- (Marketwire) -- 11/06/12
--  RightScale(R) Inc., the leader in cloud computing management
today, announced their expansion into Australia. The entry into the
Australian market will provide local sales, support and professional
services for the RightScale cloud management platform.  
RightScale will bring its expertise in cloud computing to Australian
companies looking to leverage the benefits of cloud services. The
RightScale cloud management platform enables organizations to easily
deploy and manage business-critical applications on public, private,
and hybrid clouds. RightScale has more than 60,000 users worldwide
and has been used to launch over 4.5 million cloud servers.
RightScale powers many of the cloud's largest users with customers
such as Sony Music, Pearson, Intercontinental Hotels Group, MOL
(Money OnLine) and Zynga.  
According to the October 2012 Cloud Computing Market Research Report
from IBISWorld*, the adoption of a cloud-computing model is used for
achieving economies of scale, enhancing information sharing speed and
developing new services. In Australia this year, total industry
revenue is expected to be $1.24 billion, up 7.8% on the previous
year.  
RightScale cloud management provides efficient configuration,
monitoring, automation, and governance of cloud computing
infrastructure and applications. RightScale provides large
enterprises to start-ups with cloud computing management for business
agility. RightScale is integrated with the leading public and private
cloud providers including Amazon Web Services, Microsoft Windows
Azure, Rackspace Open Cloud, OpenStack and Citrix CloudStack along
with others. 
"We're entering the Australian market to build on our success in the
APAC region," said Josh Fraser, Senior Vice President of Business
Development and Sales at RightScale. "We believe strongly in the
Australian market and we've already had early wins with customers. We
plan to apply our collective experience from working with both
early-adopter and large-scale customers to the Australian market
thereby helping businesses deploy to the cloud with less risk and
more agility." 
"As a modern web-based company we chose the cloud for agility and to
handle scaling events. We incorporated RightScale cloud management
into our cloud strategy right from the beginning to automate and
streamline our cloud deployments on AWS," stated Derek Clapham,
Engineering Czar and Co-founder of PhotoMerchant. "We rely on the
dynamic provisioning that RightScale provides. Using RightScale gives
PhotoMerchant the ability to focus more on the development of our
application instead of managing our cloud infrastructure." 
RightScale Australia is headed up by Giri Fox, an IT veteran with a
background in enterprise sales and client management at leading
organizations such as Cisco, Apple and IBM.  
"The Australian market is poised for greater cloud adoption. Our
entry strategy will focus on companies that range from those just
beginning to use cloud services to more sophisticated cloud computing
users," commented Giri Fox, Country Manager at RightScale Australia.
"The maturity of the RightScale cloud management solution will be
attractive to companies that want to leverage cloud computing to
launch new offerings, reduce costs or expand their business." 
RightScale will be presenting at the Amazon Web Services Event on
November 13, 2012. RightScale will lead a session entitled "Manage
for Peak Performance with AWS" presented by Josh Fraser. Mr. Fraser
will be joined by RightScale customer, PhotoMerchant Co-Founder,
Derek Clapham. The event will be held at The Westin, 1 Martin Place,
Sydney. 
The RightScale Australia office will be located in Sydney. RightScale
also has offices located in Singapore, Seoul, South Korea and Tokyo,
Japan to serve the fast growing cloud computing market in Asia
Pacific.  
* The Australian cloud computing industry revenue was cited from Los
Angeles-based industry research firm IBISWorld October 2012 Cloud
Computing Market Research Report. 
About RightScale
 RightScale(R) Inc., cloud management enables
organizations to easily deploy and manage business-critical
applications across public, private, and hybrid clouds. RightScale
provides efficient configuration, monitoring, automation, and
governance of cloud computing infrastructure and applications.
RightScale supports 9 public clouds, which include AWS, Rackspace,
Windows Azure, Google Compute Engine, HP, SoftLayer, Logicworks, IDCF
and Datapipe as well as 3 private cloud providers OpenStack,
CloudStack and Eucalyptus. Since 2006, millions of servers have been
launched with the RightScale solution by leading enterprises
including the Associated Press, CBS Interactive, Intercontinental
Hotels Group, PBS, and Zynga.  
RightScale is a registered trademark of RightScale, Inc. All other
trademarks are property of their respective owners. Other product or
company names mentioned may be trademarks or trade names of their
respective companies. 
PR Contact:
Jordan Pennington
Borders+Gratehouse for RightScale
rightscale@bordersgratehouse.com
415-963-4174 ext. 5 
 
 
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