iris and Cellocator Partner to Offer Advanced and Profitable Telematics Applications for Public Transit Systems

  iris and Cellocator Partner to Offer Advanced and Profitable Telematics
  Applications for Public Transit Systems

Business Wire

BERLIN & TEL-AVIV, Israel -- November 06, 2012

Cellocator,a Pointer Telocation Ltd. division (NASDAQ:PNTR), and a global
leader in fleet management and tracking solutions, and iris-GmbH, a leading
provider of sensors for automatic people counting, collaborate to offer an
integrated fleet management and automatic passenger counting solution for the
public transit market.

The integration of iris IRMA Basic system with Cellocator’s Cello-F device
enables accurate passenger counting for effective utilization of vehicles in
public transit systems, along with advanced fleet management and fleet safety
applications.

Cellocator Cello-F offers enhanced functionality and performance for fleet
management and AVL services, as well as other advanced Telematics applications
in the areas of journey and driver management, location and communication
management for fleet owners and managers, service companies, insurance
companies, car manufacturers and more.

Some of these applications include route planning, vehicle access control, and
event prioritization for distress situations. Cello-F is one of Cellocator’s
feature-rich and highly customizable products that are designed to meet the
unique business and operational requirements of each client and OEM partner.
Currently, over 900,000 vehicles in over 55 countries are outfitted with
Cellocator's products around the world.

“The telematics industry requires smart solutions to increase profitability,
yet maintain safety and smooth operations,” said Noam Cimand, VP Sales &
Marketing at Cellocator. “In order to provide the best solutions and quick
time to market for our customers, we partner with leading providers such as
iris-GmbH.”

IRMA (InfraRed Motion Analyzer) by iris is a product family of various sensor
solutions for automatic passenger counting. Within this product range the IRMA
BASIC system is the low cost entry into passenger counting operations. It
delivers a continuous and reliable stream of high-quality counting data to be
used for applications such as distribution of revenues or fundings, or the
measuring and control of transit system performance by passenger numbers.

Discreet and unobtrusive, the sensors are monitoring the door space by
permanent scanning with IR light pulses and evaluating their reflection by any
person present to count the passengers.

About iris.

iris is since more than 20 years a technology leader in APC (Automatic
Passenger Counting).

Convincing with high performance, reliability and steady innovation iris is
offering a portfolio of APC sensors based on various sensor technologies to
serve dedicatedly the special requirements of the different markets.

With over 90,000 sensors sold worldwide installed in more than 40,000 vehicles
iris did make a contribution to establish APC as a standard tool for public
transportation, especially in Europe and Northern America. For more
information, please visit: www.irisgmbh.de.

About Cellocator

Cellocator, a Pointer Product Division, is a leading Telematics and AVL
(Automatic Vehicle Location) solutions provider for fleet management, car and
driver safety, public safety, logistics and asset tracking. Cellocator’s
feature-rich and highly customizable products are designed to meet the unique
business and operational requirements of each client and OEM partner.

Currently, over 800,000 vehicles in over 55 countries are outfitted with
Cellocator's products around the world. For additional information please
visit www.cellocator.com.

Contact:

iris-GmbH
Ralph Müller-Eberstein
Marketing and Sales
rme@irisgmbh.de
or
Cellocator, Pointer Telocation
Sharona Meushar
Marketing Communications
+972-3-5723111
sharonam@pointer.com
 
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