Sonoco Display and Packaging Receives Four Awards at 2012 Design of the Times
HARTSVILLE, S.C., Nov. 6, 2012
HARTSVILLE, S.C., Nov. 6, 2012 /PRNewswire/ -- Sonoco Display and Packaging,
the point-of-purchase (POP) display and packaging services business of Sonoco
(NYSE: SON), has been awarded four Design of the Times awards, including a
prestigious Platinum award, by the Path to Purchase Institute.
(Logo: http://photos.prnewswire.com/prnh/20120403/CL80773LOGO )
The Display and Packaging group won the following awards:
oPlatinum, Home/Hardware category – Scotts® Snap® Spreader Launch Bridge
for The Scotts Miracle-Gro Co.
oGold, Home/Hardware category – Scotts® Snap® Spreader Launch Bridge for
The Scotts Miracle-Gro Co.
oGold, Mass Merchandisers, category– P&G Pringles® Gravity-feed Endcap for
Procter & Gamble, in partnership with Saatchi & Saatchi X
oSilver, Drug category – Allegra® RX-to-OTC Launch Display for Chattem Inc.
"It is very rewarding to have our talented group recognized for effectively
demonstrating Sonoco's ability to deliver on the promise of providing superior
retail merchandising and shelf appeal for our global customers," said Jeff
Tomaszewski, general manager, Sonoco Display and Packaging.
Sonoco's entries made it through two rounds of judging during the competition,
including a first round in August 2012 at Target Corp.'s headquarters in
Minneapolis, Minn. Judges evaluated hundreds of entries from eight retail
channels based on the Four C's of Effective in-store Activation:
oConnect with the shopper,
oConvey information, and
oClose the sale.
Judges scored entries on a scale of one to five for each attribute and chose
85 finalists, based on average point total, to move on to the second and final
round, held on Oct. 16, at the Shopper Marketing Expo. Finalists were awarded
bronze, silver, gold, platinum or Best of the Times status. Finalists with the
top average score in each retail channel received platinum status, and the
finalist with the highest score overall won "Best of the Times" for 2012.
Founded in 1899, Sonoco is a global provider of a variety of consumer
packaging, industrial products, protective packaging, and displays and
packaging supply chain services. With annualized net sales of approximately
$4.5 billion, the Company has more than 19,600 employees working in over 340
operations in 34 countries, serving many of the world's best known brands in
some 85 nations. Sonoco is a proud member of the 2012/2013 Dow Jones
Sustainability World Index. For more information on the Company, visit our
website at http://www.sonoco.com/.
Contact: Sarah Anderson, +1-843-383-7859, email@example.com
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