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Strategy Analytics: Apple and Google continue to dominate the app market maintaining more than 75 percent revenue share in 2017

  Strategy Analytics: Apple and Google continue to dominate the app market
  maintaining more than 75 percent revenue share in 2017

Early introduction of alternative business models propel the platforms forward
                    as paid download revenues peak in 2014

Business Wire

BOSTON -- November 06, 2012

As Windows 8 launches, the iPhone 5 and iPad Mini continue to see long
ordering delays, Android exceeds 1M activations a day and RIM prepares
BlackBerry 10 for early 2013, the app market is poised for continued growth.

The Strategy Analytics App Ecosystem Opportunities (AEO) forecast - Mobile
Apps Revenue Forecast: 2008 – 2017 – predicts by 2017 the mobile app
smartphone market will generate more than $35B growing from less than $1B in
2009. The app market will be driven by more targeted advertising, growing
consumer interest in virtual goods and the adoption of subscription business

So popular are alternative business models that while paid downloads accounted
for nearly 70 percent of revenue in 2009 the business model will account for
less than 36 percent of total revenue in 2017. Advertising will grow to
generate the most revenue by 2013 as companies invest more in in-app
advertising, improved targeting helps maintain CPMs, and more developers rely
on advertising to drive revenue.

According to Josh Martin, Director of Apps Research, “The battle for
developers is on and supporting recurring revenue streams is essential to
gaining developer support. It is for this reason that Microsoft and Research
in Motion are ensuring their new platforms support in-app purchase and
subscription in addition to paid downloads and advertising at launch. They
continue to battle for third place as the forecast shows Apple’s and Google’s
app stores dominating revenue generation for developers throughout the
forecast period."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services,
consulting and actionable market intelligence for emerging technology, mobile
and wireless, digital consumer and automotive electronics companies. With
offices in North America, Europe and Asia, Strategy Analytics delivers
insights for enterprise success.


US Contact:
Strategy Analytics, Inc.
Josh Martin, +1-617-614-0730
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