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Reebok-CCM Hockey Head & Face Takes Aim at Bauer RE-AKT Helmet on Protection from Rotational Acceleration

  Reebok-CCM Hockey Head & Face Takes Aim at Bauer RE-AKT Helmet on Protection
  from Rotational Acceleration

 Reebok-CCM Hockey Partners with University of Ottawa to Promote Protocol as
          Industry-Wide Standard for Rotational Acceleration Testing

Business Wire

MONTREAL -- November 06, 2012

Head injuries are a very serious issue in the sport of ice hockey, which is
why Reebok-CCM Hockey (“Reebok-CCM”) formed an exclusive partnership with the
University of Ottawa’s Neurotrauma Impact Science Laboratory. Together,
Reebok-CCM and the University of Ottawa are working to gain further knowledge
on impact management with the goal of helping the hockey industry create safer
equipment.

One other equipment manufacturer who shares this goal has introduced a helmet
with claims that it has revolutionized protection against head and brain
injury. Stray comments from Bauer’s CEO and misinterpretations by some news
outlets have created a misimpression that Bauer’s RE-AKT helmet is the only
helmet that reduces rotational acceleration.

“The topic of head injuries in hockey is too important and of serious concern
to the general public to be the subject of confusion in the marketplace
regarding product performance.” says Phil Dubé, General Manager for Reebok-CCM
Hockey.

In fact, Reebok-CCM has at least one helmet that performs significantly better
overall than the RE-AKT helmet at reducing rotational acceleration when tested
using a peer-reviewed and scientifically published test protocol designed by
the University of Ottawa to specifically evaluate ice hockey helmets. The
results of that test were statistically significant at the 95% confidence
level, for all but one head impact location. The test also showed that
Reebok-CCM’s helmet performed better at reducing linear acceleration at high
speeds to a statistically significant degree.

Reebok-CCM believes that the University of Ottawa’s peer-reviewed and
published test protocol using a pneumatic linear impactor to measure
rotational impacts (the “UOTP”) is the best test methodology that currently
exists to measure rotational impact forces for hockey helmets. The linear
impactor simulates player-to-player contact and is similar to a test device
created at Wayne State University for the reconstruction of National Football
League helmet-to-helmet collisions. There are other test protocols developed
in other industries for different types of helmets, such as those worn in
motocross or equestrian activities, but those tests do not simulate impacts in
a manner that truly mimics the rotational acceleration that can be experienced
by hockey players.

Hockey is a contact sport and no helmet is going to prevent all injuries to
the head and brain; however, Reebok-CCM is always striving to develop the
safest and most protective and innovative technology. Testing helmets with the
right test is an important step in accurately assessing the protective
capabilities of a helmet which is why Reebok-CCM will continue to work with
the University of Ottawa to promote the UOTP as the industry-wide testing
standard for measuring rotational acceleration.

Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in
Montreal. With operations in Canada, the United States and Europe, the Company
is the world's largest designer, manufacturer and marketer of hockey equipment
and related apparel under two of the most recognized hockey brand names:
Reebok Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional
hockey players than any other company, including superstars like Sidney Crosby
and Gabriel Landeskog. Reebok-CCM Hockey is also the official outfitter of the
National Hockey League, the American Hockey League, the Canadian Hockey
League, and several NCAA and national teams. For more info, visit:
www.reebokhockey.com and www.ccmhockey.com

Contact:

M&C SAATCHI PR
Colleen Doran, 646-619-2812
Senior Account Executive
colleen.doran@mcsaatchi.com