River Island Make Their Big Screen Debut

                   River Island Make Their Big Screen Debut

  PR Newswire

  LONDON, November 6, 2012

LONDON, November 6, 2012 /PRNewswire/ --

River Island are pleased to announce that we will be making our big screen
debut in our first ever cinema advertisement this month.

Filmed at the iconic Pinewood Studios, the advertisement showcases our star
pieces and trends of the season, bringing our autumn/ winter collection to
life.

River Island worked with a world class team for the shoot, including director
Jacob Sutton, who has worked for the likes of Burberry and Stella McCartney,
and model Eniko Mihalik who has starred in campaigns for Gucci, Ralph Lauren
and Givenchy.

The film ties in with the River Island AW12 advertising campaign; featuring
lots of cars and attention-grabbing clothes.

Mary McClenahan, Offline Marketing Manager, says: "You see our stylish River
Island boy and girl escaping from their car in a traffic jam. The setting is
really atmospheric and the product looks fantastic - we think the film will
look amazing on the big screen."

The 30 second advertisement will run across 700 screens in the UK before
Twilight: Breaking Dawn Part 2 from November 16 - 24. With estimated
admissions of 3.6 million it is set to provide fantastic exposure for the
brand.

Contact: Chloe Temple, T: +44(0)208-991-4549, E: chloe.temple@river-island.com
 
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